Differentiation Framework Handbook User Testing 
The Secret PM Handbook
MAY 5, 2017
In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. Product” involves things like: Requirements or user stories or features. Our products solve problems for users. A consumer product like the Swiffer solves a problem – dirty floors.
The Secret PM Handbook
MAY 5, 2017
In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. Product” involves things like: Requirements or user stories or features. Our products solve problems for users. A consumer product like the Swiffer solves a problem – dirty floors.
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The Secret PM Handbook
OCTOBER 9, 2018
To start with, let’s go into the situation with a framework for future success. We’ll start with some assumptions: Let’s assume your product solves a significant problem, better than alternatives, for a particular segment, and you have some successful customers. Follow the rules.
The Secret PM Handbook
SEPTEMBER 16, 2016
Why my product is a better choice for you (the differentiators). This is the classic framework from Geoffrey Moore’s Crossing the Chasm. It gives you a structure for your thinking and research. Of course they are used throughout our domain – a user story is a very simple template, a Jira issue is created using a template.
The Secret PM Handbook
AUGUST 22, 2016
I deal with: Customers – finding their problems and listening to their product feedback. Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. We do a lot of market research.
Intercom, Inc.
JULY 13, 2018
You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Get your free copy of The Growth Handbook, brought to you by Intercom. Want more advice like this?
Intercom, Inc.
OCTOBER 24, 2019
As one of the first 10 employees at Instagram, Bailey was wowed by the generosity and kindness that led early users to from Instameets around shared interests and hobbies. To form a successful community, a company must be willing to collaborate, trust and empower its users and customers. Get to know your biggest fans.
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