The Secret PM Handbook

AUGUST 22, 2016

I deal with: Customers – finding their problems and listening to their product feedback. Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. We do a lot of market research.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

The Secret PM Handbook

SEPTEMBER 16, 2016

Why my product is a better choice for you (the differentiators). It gives you a structure for your thinking and research. Of course they are used throughout our domain – a user story is a very simple template, a Jira issue is created using a template. ” This doesn’t mean you shouldn’t talk to your customers.

Product Management 275

Product Management Product Manager Product Research User Testing 275

The Secret PM Handbook

MARCH 9, 2018

Don’t be the person who makes any promise necessary to get the business, when your solution isn’t actually a good fit for the prospect. Better product knowledge, and being able to show how customers are using the product to solve their real world problems, goes a long way toward addressing these objections.

Weak Development Team 95

Weak Development Team Customer Experience User Testing Demo 95

Gainsight

JUNE 11, 2021

The themes today centered around Human-First Customer Success and Transforming Customer Centricity. Human-First Customer Success. The Key to Customer Success: Leadership with Jay Nathan, Chief Customer Officer at Higher Logic and Co-founder of Gain Grow Retain at Higher Logic.

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Get your free copy of The Growth Handbook, brought to you by Intercom. Want more advice like this?

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

The Secret PM Handbook

MAY 18, 2017

Most of our tools and applications deliver capabilities, but users and buyers are always hoping that what they’re buying is knowledge. If we don’t put the knowledge in, the our users have to figure it all out themselves. IFTTT (example recipes, that are then augmented by shared customer recipes).

Research Software 287

Research Software Data Visualization Differentiation Customer Experience 287

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. Get your free copy of The Sales Handbook. It’s your company’s competitive advantages codified into an actionable plan for acquiring new customers and growing existing ones.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

The Secret PM Handbook

MAY 18, 2017

Most of our tools and applications deliver capabilities, but users and buyers are always hoping that what they’re buying is knowledge. If we don’t put the knowledge in, the our users have to figure it all out themselves. IFTTT (example recipes, that are then augmented by shared customer recipes).

Research Software 150

Research Software Data Visualization Differentiation Customer Experience 150

Intercom, Inc.

OCTOBER 24, 2019

As one of the first 10 employees at Instagram, Bailey was wowed by the generosity and kindness that led early users to from Instameets around shared interests and hobbies. To form a successful community, a company must be willing to collaborate, trust and empower its users and customers. Get to know your biggest fans.

Research Software 116

Research Software Customer Experience User Testing Feedback Software 116