The Secret PM Handbook

MAY 5, 2017

It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. ” video , from my (still in production) Secret Product Manager Handbook series. Let me know in the comments what you think about the Secret Product Manager Handbook. It should be your mantra. “I

Framework 150

Framework User Testing Product Management Product Manager 150

Userpilot

NOVEMBER 3, 2022

The main differentiator is the target audience. GitLab’s Handbook combines multiple internal departments. For example, a customer-facing knowledge base will be quite different from an employee handbook with training materials. Userpilot’s knowledge base. What are the types of knowledge bases?

Analytic Tools 98

Analytic Tools Feedback Software Customer Communications Data Visualization 98

The Secret PM Handbook

JANUARY 15, 2018

Competitive information – key differentiators, hit sheets, pricing. Sign up for The Secret Product Manager Handbook mailing list to be sure to get the rest of the articles in this series on product knowledge and go to market. It’s Not Their Fault appeared first on The Secret Product Manager Handbook.

Demo 71

Demo Product Research Differentiation Engineering 71

The Secret PM Handbook

MARCH 9, 2018

And of course, if you have amazing features that are differentiating, you want to have stories about them as well. The post The Secrets of Highly Successful Sales People: Objection Handling appeared first on The Secret Product Manager Handbook. Stories for objection handling. I’d love to hear about what you’ve done in the comments.

Weak Development Team 95

Weak Development Team Customer Experience User Testing Demo 95

The Secret PM Handbook

AUGUST 18, 2017

Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. To get out of the “agile project management” minefield, I had them move the agile discussion up a level. Portfolio management has always been an “agile” activity.

Demo 191

Demo Agile Differentiation Product Research 191

The Secret PM Handbook

SEPTEMBER 16, 2016

Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. What are the four components? Who the product is for (the market). What the product is (the category). Categorization tools.

Product Management 275

Product Management Product Manager Product Research User Testing 275

The Secret PM Handbook

AUGUST 18, 2017

Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. To get out of the “agile project management” minefield, I had them move the agile discussion up a level. Portfolio management has always been an “agile” activity.

Demo 150

Demo Agile Differentiation Product Research 150

Johanna Rothman

NOVEMBER 3, 2020

Writers: buy the Copyright Handbook. Second, because it's not enough words to differentiate the words from reasonable use. That's because copyright allows a writer to copyright the form of the words. I write in my own inimitable way. You write in your way. We write differently. You can make educated choices.

Reference 83

Reference Leadership Consulting Books 83

Gainsight

JUNE 11, 2021

Exploring the Connection Between Customer Education & Customer Success co-starring Ruben Rabago, Chief Customer Officer at Intellum and author of “The Customer Success Professional’s Handbook” and Greg Rose, Chief Experience Officer at Intellum. You must ensure that the differentiation is clear.

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

The Secret PM Handbook

AUGUST 22, 2016

And oh, yeah: Building a solution – addressing the customer’s problem effectively with technology, with enough differentiation that it’s possible to sell successfully. Tools for building the solution and managing that process are a dime a dozen. But tools that help me with all those other things?

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Intercom, Inc.

FEBRUARY 25, 2021

Some of the feedback that I’ve gotten is really the feedback I hoped for, that it’s become a handbook, a guide. Bobby: How would you differentiate journey mapping versus personas? How’s the response been? Annette: It’s been amazing. I know that can be a familiar model for leaders.

Customer Experience 211

Customer Experience User Friction User Testing Customer Feedback 211

Intercom, Inc.

FEBRUARY 5, 2019

Get your free copy of The Sales Handbook. Establish clear, differentiated roles on your sales team. Establish clear, differentiated roles on your sales team. Meanwhile, the enterprise sales model assumes a highly differentiated product, usually characterized by cutting edge Internet-enabled innovation.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

The Secret PM Handbook

MAY 18, 2017

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Most of our competitors are not putting knowledge in their applications. Chances are you’re not either. First, they provide the knowledge. Over to you.

Research Software 287

Research Software Data Visualization Differentiation Customer Experience 287

Intercom, Inc.

JULY 13, 2018

In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. Get your free copy of The Growth Handbook, brought to you by Intercom. There are a billion emails sent every day by MailChimp alone. Want more advice like this?

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

The Secret PM Handbook

MAY 18, 2017

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Most of our competitors are not putting knowledge in their applications. Chances are you’re not either. First, they provide the knowledge. Over to you.

Research Software 150

Research Software Data Visualization Differentiation Customer Experience 150

Intercom, Inc.

OCTOBER 24, 2019

One of those conversations was with a woman named Brianna Wolfson who just left Stripe Press, but she was really responsible for starting it, making it from nothing – from no books to creating the deal with the first author, designing the first book, distributing the first book (which was Elad Gil’s High Growth Handbook ).

Research Software 116

Research Software Customer Experience User Testing Feedback Software 116