Announcing The Secret Product Manager Handbook

The Secret PM Handbook

I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! I always wanted the “secret handbook” – so I wrote it. The Secret Product Manager Handbook i s all the things I wish someone had told me. The Secret Product Manager Handbook.

Book review: The Secret Product Manager Handbook

Under10 Playbook

” In The Secret Product Manager Handbook, my friend Nils Davis offers a similar view: We find market problems, create solutions to those problems, and take the solutions to market.

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Announcing our latest book – The Growth Handbook

Inside Intercom

We’ve just launched our latest book, The Growth Handbook. That’s what The Growth Handbook is all about. Grab your free copy of The Growth Handbook today , and best of luck on your own growth journey. The post Announcing our latest book – The Growth Handbook appeared first on Inside Intercom. If there’s one perennial problem all businesses face, it’s this: how do we grow?

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Announcing our new four-part series on sales – The Sales Handbook

Inside Intercom

Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. The Sales Handbook is here to help. Over the coming weeks, we’ll be releasing the rest of The Sales Handbook. Sales is the lifeblood of every business.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook! As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap.

Why SaaS growth isn’t just about acquiring new customers

Inside Intercom

This post was excerpted from “The Sales Handbook” The post Why SaaS growth isn’t just about acquiring new customers appeared first on Inside Intercom. Sales SaaS sales sales handbook Sales Strategy

Hello Product Managers!

The Secret PM Handbook

appeared first on The Secret Product Manager Handbook ​​Empathy is very important! You have to be willing and able to put yourself in the shoes of your customers.

“I Have An Idea” – How I Evaluate Product Ideas

The Secret PM Handbook

The post “I Have An Idea” – How I Evaluate Product Ideas appeared first on The Secret Product Manager Handbook. People are always asking me “Hey, I have a product idea. May I run it by you and get your input?”. Of course, I say yes. They tell me the idea, and it’s usually “ a technical thing for some kind of team.”. And my response is, “Well, that sounds neat, but….” And then I ask some questions. The answers to those questions tell me if the idea is any good.

The Secret Product Management Framework

The Secret PM Handbook

” video , from my (still in production) Secret Product Manager Handbook series. Let me know in the comments what you think about the Secret Product Manager Handbook.

Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

And you can find more on objection handling in any handbook on how to sell more effectively, like Dan Pink’s To Sell Is Human.”. The post Persuasion Tips: Pre-Handle Objections appeared first on The Secret Product Manager Handbook.

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The Secret Truth About Your Methodology and Processes

The Secret PM Handbook

The post The Secret Truth About Your Methodology and Processes appeared first on The Secret Product Manager Handbook. What are your goals? A product organization has three overarching goals: Deliver great value to our customers. Do it quickly, efficiently, and with high quality.

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Storytelling For Product Managers – The TL;DR Version

The Secret PM Handbook

The post Storytelling For Product Managers – The TL;DR Version appeared first on The Secret Product Manager Handbook In my last article , I covered a powerful storytelling technique in great detail. This article is the summary (the TL;DR ) version.

Step 0: Don’t Freak Out – How To Get Started In Market Discovery

The Secret PM Handbook

The post Step 0: Don’t Freak Out – How To Get Started In Market Discovery appeared first on The Secret Product Manager Handbook. It’s easy to say “Get out of the building.”

3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

The post 3 Proven Ways To Help Your Sales Team Beat Quota appeared first on The Secret Product Manager Handbook. Co-opting product management into sales. My good friend Geoffrey Anderson ( @ganders2112 ) recently wrote about a situation we product managers sometimes find ourselves in.

Persuasion Tips: Have A Goal

The Secret PM Handbook

The post Persuasion Tips: Have A Goal appeared first on The Secret Product Manager Handbook. Understand and articulate what you’re trying to achieve. This article is a follow-on to my overview article on persuasion tips for product managers.).

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Should You Be A Product Manager?

The Secret PM Handbook

appeared first on The Secret Product Manager Handbook. Have you built something? Have you led a team? Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. But is it right for you?

A New Focus On Product Management Opportunity

The Secret PM Handbook

The post A New Focus On Product Management Opportunity appeared first on The Secret Product Manager Handbook. Looking through to the next stage. A long work in progress. This blog has been going for a long long time.

What Successful Companies Do To Get Better Leads

The Secret PM Handbook

The post What Successful Companies Do To Get Better Leads appeared first on The Secret Product Manager Handbook (This is the second post in my series about using product knowledge to create better sales enablement and jumpstart a repeatable sales process.

The Secret Product Management Framework

The Secret PM Handbook

” video , from my (still in production) Secret Product Manager Handbook series. Let me know in the comments what you think about the Secret Product Manager Handbook.

Start Doing These 10 Things Today To Be A Better Product Manager

The Secret PM Handbook

The post Start Doing These 10 Things Today To Be A Better Product Manager appeared first on The Secret Product Manager Handbook Take Action Today With These Product Management Tips. I love lists, and the Internet loves lists.

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

The post Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections appeared first on The Secret Product Manager Handbook. In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. A good mental model can help you see things in a different way.

Visiting Customers? What?

The Secret PM Handbook

appeared first on The Secret Product Manager Handbook. Nothing Important Happens In The Office. We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. This advice, while good, is not actionable.

How To Say “No” To A Feature Request

The Secret PM Handbook

The post How To Say “No” To A Feature Request appeared first on The Secret Product Manager Handbook. No (picture credit at the bottom). Sometimes No Is The Right Answer. Can you talk to me about a time when you had to say no to a customer? Why did you have to say no?

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

The post A Better Approach To Demoing Can Turn Sales Around appeared first on The Secret Product Manager Handbook. A Sales Demo Challenge. At one of my previous companies our new logo sales – that is, new customers – were tanking.

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How Are You Going to Fix Onboarding?

The Secret PM Handbook

appeared first on The Secret Product Manager Handbook. You have a team of engineers and a three month runway – how are you going to fix onboarding? That’s a question I actually got in a product management job interview a while ago.

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The post This Framework Gives You Product Management Super Powers appeared first on The Secret Product Manager Handbook. Breakthrough! The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me.

5 strategies to drive your next wave of growth

Inside Intercom

Check out the slides from my talk below or on SlideShare : If you want industry-tested advice for growing your company, especially beyond the first phase, download The Growth Handbook : The post 5 strategies to drive your next wave of growth appeared first on Inside Intercom.

The Secrets of Highly Successful Products: The Sales Discovery Call

The Secret PM Handbook

The post The Secrets of Highly Successful Products: The Sales Discovery Call appeared first on The Secret Product Manager Handbook. When the sales team has the right product knowledge, they will be much more successful. Which means they sell a lot more of your product.

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To 10x Your Profits Start With Retrospectives

The Secret PM Handbook

The post To 10x Your Profits Start With Retrospectives appeared first on The Secret Product Manager Handbook. 20% is boring. As many of you know, there’s a technique called a “ retrospective ” in scrum, or you might call it a debrief.

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Sales Team Missing Quota? It’s Not Their Fault

The Secret PM Handbook

Sign up for The Secret Product Manager Handbook mailing list to be sure to get the rest of the articles in this series on product knowledge and go to market. It’s Not Their Fault appeared first on The Secret Product Manager Handbook. Successful customers, quality product, but bad sales.

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Persuasion Tips For Product Managers

The Secret PM Handbook

The post Persuasion Tips For Product Managers appeared first on The Secret Product Manager Handbook. After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”.

InfoQ Podcast About Remembering Jerry Weinberg

Johanna Rothman

How to read and review other people’s work in Handbook of Technical Reviews. During Agile 2018, Jerry Weinberg died. Shane Hastie and I had already agreed to do a recording of some sort while at the conference. We invited Esther Derby and turned our time into a lovely podcast about Remembering Jerry Weinberg. Yes, I was quite emotional. I’m human. I wrote a post about some of my memories in How Do You Say Goodbye? last week.

5 product management books to read in 2019

Craft.io

The first edition came out 10 years ago and was quickly considered a handbook for product managers. Nothing compares to the value of opening yourself to inspiration by reading what others working in your field have to say.

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3 Simple Steps To Make Your Customer Stories 10x Better

The Secret PM Handbook

The post 3 Simple Steps To Make Your Customer Stories 10x Better appeared first on The Secret Product Manager Handbook. How To Accelerate Sales With Great Storytelling. In my articles about go to market , I always mention the importance of “customer stories.”

Demo 212

3 Simple Steps To Make Your Customer Stories 10x Better

The Secret PM Handbook

The post 3 Simple Steps To Make Your Customer Stories 10x Better appeared first on The Secret Product Manager Handbook. How To Accelerate Sales With Great Storytelling. In my articles about go to market , I always mention the importance of “customer stories.”

Demo 212

Expand your addressable market to drive your next wave of growth

Inside Intercom

Download our free book, The Growth Handbook : The post Expand your addressable market to drive your next wave of growth appeared first on Inside Intercom. During your first wave of growth, your initial customers are very important.

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The Secrets of Highly Successful Sales People: Objection Handling

The Secret PM Handbook

The post The Secrets of Highly Successful Sales People: Objection Handling appeared first on The Secret Product Manager Handbook. How to use better stories to overcome sales objections. During the sales process, the prospect may – and usually does – mention obstacles to getting the deal done.

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Get People Talking! How To Use Open-Ended Questions For Market Discovery

The Secret PM Handbook

How To Use Open-Ended Questions For Market Discovery appeared first on The Secret Product Manager Handbook. In my last post I talked about the importance of “talking to customers.”

Here’s what our Business of Software Conference USA 2018 Speakers are Reading

Business of Software Conference

Next up: Moesta’s Jobs-to-be-Done Handbook and Christensen’s Competing Against Luck. What makes Business of Software Conference speakers so smart? Like most smart people, they read a lot.

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Karen Peacock on driving business success

Inside Intercom

Check out the book we wrote, The Growth Handbook : The post Karen Peacock on driving business success appeared first on Inside Intercom.