INDUSTRY INSIGHTS YOUR PEERS ARE READING
I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! I always wanted the “secret handbook” – so I wrote it. The Secret Product Manager Handbook i s all the things I wish someone had told me. The Secret Product Manager Handbook. MORE
The post 3 Simple Steps To Make Your Customer Stories 10x Better appeared first on The Secret Product Manager Handbook. How To Accelerate Sales With Great Storytelling. In my articles about go to market , I always mention the importance of “customer stories.” MORE
SEPTEMBER 18, 2018
Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. The Sales Handbook is here to help. Over the coming weeks, we’ll be releasing the rest of The Sales Handbook. Sales is the lifeblood of every business. MORE
The first edition came out 10 years ago and was quickly considered a handbook for product managers. Nothing compares to the value of opening yourself to inspiration by reading what others working in your field have to say. MORE
appeared first on The Secret Product Manager Handbook. Nothing Important Happens In The Office. We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. This advice, while good, is not actionable. MORE
appeared first on The Secret Product Manager Handbook. Have you built something? Have you led a team? Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. But is it right for you? MORE
The post The Secrets of Highly Successful Products: The Sales Discovery Call appeared first on The Secret Product Manager Handbook. When the sales team has the right product knowledge, they will be much more successful. Which means they sell a lot more of your product. MORE
appeared first on The Secret Product Manager Handbook Empathy is very important! You have to be willing and able to put yourself in the shoes of your customers. MORE
Check out the slides from my talk below or on SlideShare : If you want industry-tested advice for growing your company, especially beyond the first phase, download The Growth Handbook : The post 5 strategies to drive your next wave of growth appeared first on Inside Intercom. MORE
This post was excerpted from “The Sales Handbook” The post Why SaaS growth isn’t just about acquiring new customers appeared first on Inside Intercom. Sales SaaS sales sales handbook Sales Strategy MORE
Learn from industry leaders who’ve done it before in The Sales Handbook. As your sales organization scales up, there’s one function that becomes crucial to your ability to drive revenue efficiently – sales operations. MORE
The post Start Doing These 10 Things Today To Be A Better Product Manager appeared first on The Secret Product Manager Handbook Take Action Today With These Product Management Tips. I love lists, and the Internet loves lists. MORE
The post Persuasion Tips: Have A Goal appeared first on The Secret Product Manager Handbook. Understand and articulate what you’re trying to achieve. This article is a follow-on to my overview article on persuasion tips for product managers.). MORE
Sign up for The Secret Product Manager Handbook mailing list to be sure to get the rest of the articles in this series on product knowledge and go to market. It’s Not Their Fault appeared first on The Secret Product Manager Handbook. Successful customers, quality product, but bad sales. MORE
To minimise this, we conduct research, analyse data, run experiments and use every tool and trick in our Product Management handbook to increase our certainty that the product will enjoy success and reward our businesses. We know Product Management is a tough gig. MORE
We’ve just launched our latest book, The Growth Handbook. That’s what The Growth Handbook is all about. Grab your free copy of The Growth Handbook today , and best of luck on your own growth journey. The post Announcing our latest book – The Growth Handbook appeared first on Inside Intercom. If there’s one perennial problem all businesses face, it’s this: how do we grow? MORE
” video , from my (still in production) Secret Product Manager Handbook series. Let me know in the comments what you think about the Secret Product Manager Handbook. MORE
It’s exciting to see the first review of The Secret Product Manager Handbook ! The post “Compact, Immediately Useful, and Enough Depth” – The First Review appeared first on The Secret Product Manager Handbook MORE
The post Storytelling For Product Managers – The TL;DR Version appeared first on The Secret Product Manager Handbook In my last article , I covered a powerful storytelling technique in great detail. This article is the summary (the TL;DR ) version. MORE
” In The Secret Product Manager Handbook, my friend Nils Davis offers a similar view: We find market problems, create solutions to those problems, and take the solutions to market. MORE
The post “I Have An Idea” – How I Evaluate Product Ideas appeared first on The Secret Product Manager Handbook. People are always asking me “Hey, I have a product idea. May I run it by you and get your input?”. Of course, I say yes. They tell me the idea, and it’s usually “ a technical thing for some kind of team.”. And my response is, “Well, that sounds neat, but….” And then I ask some questions. The answers to those questions tell me if the idea is any good. MORE
The post Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections appeared first on The Secret Product Manager Handbook. In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. A good mental model can help you see things in a different way. MORE
The post 3 Simple Steps To Make Your Customer Stories 10x Better appeared first on The Secret Product Manager Handbook. How To Accelerate Sales With Great Storytelling. In my articles about go to market , I always mention the importance of “customer stories.” MORE
” video , from my (still in production) Secret Product Manager Handbook series. Let me know in the comments what you think about the Secret Product Manager Handbook. MORE
The post Persuasion Tips For Product Managers appeared first on The Secret Product Manager Handbook. After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. MORE
The post A New Focus On Product Management Opportunity appeared first on The Secret Product Manager Handbook. Looking through to the next stage. A long work in progress. This blog has been going for a long long time. MORE
The post Step 0: Don’t Freak Out – How To Get Started In Market Discovery appeared first on The Secret Product Manager Handbook. It’s easy to say “Get out of the building.” MORE
How to read and review other people’s work in Handbook of Technical Reviews. During Agile 2018, Jerry Weinberg died. Shane Hastie and I had already agreed to do a recording of some sort while at the conference. We invited Esther Derby and turned our time into a lovely podcast about Remembering Jerry Weinberg. Yes, I was quite emotional. I’m human. I wrote a post about some of my memories in How Do You Say Goodbye? last week. MORE
The post How To Say “No” To A Feature Request appeared first on The Secret Product Manager Handbook. No (picture credit at the bottom). Sometimes No Is The Right Answer. Can you talk to me about a time when you had to say no to a customer? Why did you have to say no? MORE
In the Business Acumen Handbook, there’s a tool to carry out a business acumen assessment that will help a business person to uncover knowledge gaps and create a purposeful professional development strategy. Change is hard. Being positive, calm, and logical in the face of change can feel downright impossible. Yet, the most successful business people do exactly this! MORE
The Business Acumen Handbook by Steven Haines. The Business Acumen Handbook is written to help managers understand the pillars of their company’s business, and to operate more effectively and efficiently. MORE
The post To 10x Your Profits Start With Retrospectives appeared first on The Secret Product Manager Handbook. 20% is boring. As many of you know, there’s a technique called a “ retrospective ” in scrum, or you might call it a debrief. MORE
And you can find more on objection handling in any handbook on how to sell more effectively, like Dan Pink’s To Sell Is Human.”. The post Persuasion Tips: Pre-Handle Objections appeared first on The Secret Product Manager Handbook. MORE
appeared first on The Secret Product Manager Handbook. You have a team of engineers and a three month runway – how are you going to fix onboarding? That’s a question I actually got in a product management job interview a while ago. MORE
The post What Successful Companies Do To Get Better Leads appeared first on The Secret Product Manager Handbook (This is the second post in my series about using product knowledge to create better sales enablement and jumpstart a repeatable sales process. MORE
The post This Framework Gives You Product Management Super Powers appeared first on The Secret Product Manager Handbook. Breakthrough! The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. MORE
The post 3 Proven Ways To Help Your Sales Team Beat Quota appeared first on The Secret Product Manager Handbook. Co-opting product management into sales. My good friend Geoffrey Anderson ( @ganders2112 ) recently wrote about a situation we product managers sometimes find ourselves in. MORE
The post The Secret Truth About Your Methodology and Processes appeared first on The Secret Product Manager Handbook. What are your goals? A product organization has three overarching goals: Deliver great value to our customers. Do it quickly, efficiently, and with high quality. MORE
The post A Better Approach To Demoing Can Turn Sales Around appeared first on The Secret Product Manager Handbook. A Sales Demo Challenge. At one of my previous companies our new logo sales – that is, new customers – were tanking. MORE
Handbook Related Topics The Secret PM Handbook
DECEMBER 12, 2017
I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! I always wanted the “secret handbook” – so I wrote it. The Secret Product Manager Handbook i s all the things I wish someone had told me. The Secret Product Manager Handbook.
Under10 Playbook
MAY 10, 2018
” In The Secret Product Manager Handbook, my friend Nils Davis offers a similar view: We find market problems, create solutions to those problems, and take the solutions to market.
Inside Intercom
JUNE 27, 2018
We’ve just launched our latest book, The Growth Handbook. That’s what The Growth Handbook is all about. Grab your free copy of The Growth Handbook today , and best of luck on your own growth journey. The post Announcing our latest book – The Growth Handbook appeared first on Inside Intercom. If there’s one perennial problem all businesses face, it’s this: how do we grow?
Inside Intercom
SEPTEMBER 18, 2018
Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. The Sales Handbook is here to help. Over the coming weeks, we’ll be releasing the rest of The Sales Handbook. Sales is the lifeblood of every business.
Speaker: Nils Davis, Principal, NPD Associates
Inside Intercom
FEBRUARY 12, 2019
This post was excerpted from “The Sales Handbook” The post Why SaaS growth isn’t just about acquiring new customers appeared first on Inside Intercom. Sales SaaS sales sales handbook Sales Strategy
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The Secret PM Handbook
NOVEMBER 11, 2017
appeared first on The Secret Product Manager Handbook Empathy is very important! You have to be willing and able to put yourself in the shoes of your customers.
The Secret PM Handbook
AUGUST 27, 2018
The post “I Have An Idea” – How I Evaluate Product Ideas appeared first on The Secret Product Manager Handbook. People are always asking me “Hey, I have a product idea. May I run it by you and get your input?”. Of course, I say yes. They tell me the idea, and it’s usually “ a technical thing for some kind of team.”. And my response is, “Well, that sounds neat, but….” And then I ask some questions. The answers to those questions tell me if the idea is any good.
The Secret PM Handbook
MAY 5, 2017
” video , from my (still in production) Secret Product Manager Handbook series. Let me know in the comments what you think about the Secret Product Manager Handbook.
The Secret PM Handbook
AUGUST 17, 2018
And you can find more on objection handling in any handbook on how to sell more effectively, like Dan Pink’s To Sell Is Human.”. The post Persuasion Tips: Pre-Handle Objections appeared first on The Secret Product Manager Handbook.
Speaker: Nils Davis, Principal, NPD Associates
Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook! As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap.
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The Secret PM Handbook
APRIL 18, 2018
The post Storytelling For Product Managers – The TL;DR Version appeared first on The Secret Product Manager Handbook In my last article , I covered a powerful storytelling technique in great detail. This article is the summary (the TL;DR ) version.
The Secret PM Handbook
JULY 13, 2018
The post The Secret Truth About Your Methodology and Processes appeared first on The Secret Product Manager Handbook. What are your goals? A product organization has three overarching goals: Deliver great value to our customers. Do it quickly, efficiently, and with high quality.
The Secret PM Handbook
FEBRUARY 21, 2019
The post Step 0: Don’t Freak Out – How To Get Started In Market Discovery appeared first on The Secret Product Manager Handbook. It’s easy to say “Get out of the building.”
The Secret PM Handbook
OCTOBER 9, 2018
The post 3 Proven Ways To Help Your Sales Team Beat Quota appeared first on The Secret Product Manager Handbook. Co-opting product management into sales. My good friend Geoffrey Anderson ( @ganders2112 ) recently wrote about a situation we product managers sometimes find ourselves in.
The Secret PM Handbook
OCTOBER 1, 2017
appeared first on The Secret Product Manager Handbook. Have you built something? Have you led a team? Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. But is it right for you?
The Secret PM Handbook
AUGUST 7, 2018
The post Persuasion Tips: Have A Goal appeared first on The Secret Product Manager Handbook. Understand and articulate what you’re trying to achieve. This article is a follow-on to my overview article on persuasion tips for product managers.).
The Secret PM Handbook
AUGUST 4, 2017
The post A New Focus On Product Management Opportunity appeared first on The Secret Product Manager Handbook. Looking through to the next stage. A long work in progress. This blog has been going for a long long time.
The Secret PM Handbook
MAY 5, 2017
” video , from my (still in production) Secret Product Manager Handbook series. Let me know in the comments what you think about the Secret Product Manager Handbook.
The Secret PM Handbook
FEBRUARY 9, 2018
The post What Successful Companies Do To Get Better Leads appeared first on The Secret Product Manager Handbook (This is the second post in my series about using product knowledge to create better sales enablement and jumpstart a repeatable sales process.
The Secret PM Handbook
SEPTEMBER 7, 2018
The post Start Doing These 10 Things Today To Be A Better Product Manager appeared first on The Secret Product Manager Handbook Take Action Today With These Product Management Tips. I love lists, and the Internet loves lists.
The Secret PM Handbook
JULY 20, 2018
The post Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections appeared first on The Secret Product Manager Handbook. In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. A good mental model can help you see things in a different way.
The Secret PM Handbook
OCTOBER 21, 2017
appeared first on The Secret Product Manager Handbook. Nothing Important Happens In The Office. We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. This advice, while good, is not actionable.
The Secret PM Handbook
SEPTEMBER 1, 2017
The post How To Say “No” To A Feature Request appeared first on The Secret Product Manager Handbook. No (picture credit at the bottom). Sometimes No Is The Right Answer. Can you talk to me about a time when you had to say no to a customer? Why did you have to say no?
The Secret PM Handbook
AUGUST 18, 2017
The post A Better Approach To Demoing Can Turn Sales Around appeared first on The Secret Product Manager Handbook. A Sales Demo Challenge. At one of my previous companies our new logo sales – that is, new customers – were tanking.
The Secret PM Handbook
AUGUST 11, 2017
appeared first on The Secret Product Manager Handbook. You have a team of engineers and a three month runway – how are you going to fix onboarding? That’s a question I actually got in a product management job interview a while ago.
The Secret PM Handbook
AUGUST 4, 2017
The post This Framework Gives You Product Management Super Powers appeared first on The Secret Product Manager Handbook. Breakthrough! The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me.
Johanna Rothman
AUGUST 21, 2018
How to read and review other people’s work in Handbook of Technical Reviews. During Agile 2018, Jerry Weinberg died. Shane Hastie and I had already agreed to do a recording of some sort while at the conference. We invited Esther Derby and turned our time into a lovely podcast about Remembering Jerry Weinberg. Yes, I was quite emotional. I’m human. I wrote a post about some of my memories in How Do You Say Goodbye? last week.
Inside Intercom
FEBRUARY 14, 2019
Check out the slides from my talk below or on SlideShare : If you want industry-tested advice for growing your company, especially beyond the first phase, download The Growth Handbook : The post 5 strategies to drive your next wave of growth appeared first on Inside Intercom.
BrainMates
APRIL 2, 2019
To minimise this, we conduct research, analyse data, run experiments and use every tool and trick in our Product Management handbook to increase our certainty that the product will enjoy success and reward our businesses. We know Product Management is a tough gig.
Sequent Learning
APRIL 22, 2019
The Business Acumen Handbook by Steven Haines. The Business Acumen Handbook is written to help managers understand the pillars of their company’s business, and to operate more effectively and efficiently.
Business Acumen Institute
APRIL 5, 2019
In the Business Acumen Handbook, there’s a tool to carry out a business acumen assessment that will help a business person to uncover knowledge gaps and create a purposeful professional development strategy. Change is hard. Being positive, calm, and logical in the face of change can feel downright impossible. Yet, the most successful business people do exactly this!
The Secret PM Handbook
FEBRUARY 20, 2018
The post The Secrets of Highly Successful Products: The Sales Discovery Call appeared first on The Secret Product Manager Handbook. When the sales team has the right product knowledge, they will be much more successful. Which means they sell a lot more of your product.
The Secret PM Handbook
JUNE 16, 2017
The post To 10x Your Profits Start With Retrospectives appeared first on The Secret Product Manager Handbook. 20% is boring. As many of you know, there’s a technique called a “ retrospective ” in scrum, or you might call it a debrief.
The Secret PM Handbook
JANUARY 15, 2018
Sign up for The Secret Product Manager Handbook mailing list to be sure to get the rest of the articles in this series on product knowledge and go to market. It’s Not Their Fault appeared first on The Secret Product Manager Handbook. Successful customers, quality product, but bad sales.
The Secret PM Handbook
JULY 30, 2018
The post Persuasion Tips For Product Managers appeared first on The Secret Product Manager Handbook. After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”.
The Secret PM Handbook
MARCH 28, 2018
The post 3 Simple Steps To Make Your Customer Stories 10x Better appeared first on The Secret Product Manager Handbook. How To Accelerate Sales With Great Storytelling. In my articles about go to market , I always mention the importance of “customer stories.”
The Secret PM Handbook
MARCH 28, 2018
The post 3 Simple Steps To Make Your Customer Stories 10x Better appeared first on The Secret Product Manager Handbook. How To Accelerate Sales With Great Storytelling. In my articles about go to market , I always mention the importance of “customer stories.”
Inside Intercom
APRIL 16, 2019
Learn from industry leaders who’ve done it before in The Sales Handbook. As your sales organization scales up, there’s one function that becomes crucial to your ability to drive revenue efficiently – sales operations.
Craft.io
JANUARY 7, 2019
The first edition came out 10 years ago and was quickly considered a handbook for product managers. Nothing compares to the value of opening yourself to inspiration by reading what others working in your field have to say.
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