The Secret PM Handbook

MAY 5, 2017

A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Finding and validating market problems is not a one-time thing. The story so far.

Framework 150

Framework User Testing Product Management Product Manager 150

The Secret PM Handbook

JANUARY 15, 2018

The market segments to attack – that is, the people who have the problems our product solves, along with specific qualifying questions to ensure we’re talking to the right people. Competitive information – key differentiators, hit sheets, pricing. Marketing can create programs that pull the right prospects.

Demo 71

Demo Product Research Differentiation Engineering 71

Userpilot

NOVEMBER 3, 2022

In the market to build a support center for customers? The main differentiator is the target audience. GitLab’s Handbook combines multiple internal departments. For example, a customer-facing knowledge base will be quite different from an employee handbook with training materials. Userpilot’s knowledge base.

Analytic Tools 92

Analytic Tools Feedback Software Customer Communications Data Visualization 92

The Secret PM Handbook

AUGUST 18, 2017

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market.

Demo 191

Demo Agile Differentiation Product Research 191

The Secret PM Handbook

SEPTEMBER 16, 2016

Who the product is for (the market). Why my product is a better choice for you (the differentiators). The Three Laws of Marketing Physics: For the best chance of success, your product should have 1) an Overt Benefit, 2) a Dramatic Difference, 3) a Real Reason To Believe. What are the four components? Categorization tools.

Product Management 275

Product Management Product Manager Product Research User Testing 275

The Secret PM Handbook

AUGUST 18, 2017

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market.

Demo 150

Demo Agile Differentiation Product Research 150

The Secret PM Handbook

MARCH 9, 2018

And of course, if you have amazing features that are differentiating, you want to have stories about them as well. The post The Secrets of Highly Successful Sales People: Objection Handling appeared first on The Secret Product Manager Handbook. Stories for objection handling. I’d love to hear about what you’ve done in the comments.

Weak Development Team 95

Weak Development Team Customer Experience User Testing Demo 95

The Secret PM Handbook

AUGUST 22, 2016

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. What You Can Do.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Gainsight

JUNE 11, 2021

Exploring the Connection Between Customer Education & Customer Success co-starring Ruben Rabago, Chief Customer Officer at Intellum and author of “The Customer Success Professional’s Handbook” and Greg Rose, Chief Experience Officer at Intellum. You must ensure that the differentiation is clear. And the key to that?

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. Get your free copy of The Sales Handbook. Establish clear, differentiated roles on your sales team. Establish clear, differentiated roles on your sales team.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

The Secret PM Handbook

MAY 18, 2017

It’s not an accident that all of these examples are market-leading or paradigm changing. So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. NetIQ (Knowledge Scripts). Chances are you’re not either.

Research Software 287

Research Software Data Visualization Differentiation Customer Experience 287

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

The Secret PM Handbook

MAY 18, 2017

It’s not an accident that all of these examples are market-leading or paradigm changing. So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. NetIQ (Knowledge Scripts). Chances are you’re not either.

Research Software 150

Research Software Data Visualization Differentiation Customer Experience 150

Intercom, Inc.

OCTOBER 24, 2019

One of those conversations was with a woman named Brianna Wolfson who just left Stripe Press, but she was really responsible for starting it, making it from nothing – from no books to creating the deal with the first author, designing the first book, distributing the first book (which was Elad Gil’s High Growth Handbook ).

Research Software 116

Research Software Customer Experience User Testing Feedback Software 116