The Secret PM Handbook

MAY 5, 2017

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. A big part of our job is finding these market problems, customer needs and desires. Market research. Finding and validating market problems is not a one-time thing. Product manager =?

Framework 302

Framework User Testing Product Management Product Manager 302

Intercom, Inc.

SEPTEMBER 18, 2018

Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. Modern buyers have hundreds, if not thousands, of choices, and selling to them is far more complex than scheduling a generic email cadence or relying on a few differentiated product features. The Sales Handbook is here to help.

Differentiation 112

Differentiation Download Customer Experience Framework 112

The Secret PM Handbook

MAY 5, 2017

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. A big part of our job is finding these market problems, customer needs and desires. Market research. Finding and validating market problems is not a one-time thing. Product manager =?

Framework 150

Framework User Testing Product Management Product Manager 150

The Secret PM Handbook

OCTOBER 9, 2018

To start with, let’s go into the situation with a framework for future success. We’ll assume the challenges in selling are that Marketing isn’t finding the right prospects and Sales doesn’t know how to sell to them effectively. In other words, a plan for learning, then sharing that learning, and then exiting.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

The Secret PM Handbook

AUGUST 18, 2017

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market.

Demo 150

Demo Agile Differentiation Product Research 150

The Secret PM Handbook

AUGUST 18, 2017

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market.

Demo 191

Demo Agile Differentiation Product Research 191

The Secret PM Handbook

SEPTEMBER 16, 2016

Who the product is for (the market). Why my product is a better choice for you (the differentiators). This is the classic framework from Geoffrey Moore’s Crossing the Chasm. For more, check out my article on Doug Hall’s Three Laws of Marketing Physics , or his excellent book Jumpstart Your Business Brain!

Product Management 275

Product Management Product Manager Product Research User Testing 275