The Secret PM Handbook

AUGUST 4, 2017

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. And then we take the solutions to market. Breakthrough!

Framework 150

Framework Product Management Product Manager Weak Development Team 150

Business of Software Conference

JUNE 25, 2021

While there are very few silver bullets in life, the Jobs-To-Be-Done framework is an indispensable tool in answering those kinds of questions. The reason is that the JTBD framework (used and applied correctly) helps entrepreneurs, designers, and engineers clearly understand what “job” customers are trying to accomplish.

Framework 64

Framework Research Software User Testing Customer Feedback 64

The Secret PM Handbook

AUGUST 18, 2017

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market.

Demo 150

Demo Agile Differentiation Product Research 150

The Secret PM Handbook

OCTOBER 9, 2018

To start with, let’s go into the situation with a framework for future success. We’ll assume the challenges in selling are that Marketing isn’t finding the right prospects and Sales doesn’t know how to sell to them effectively. In other words, a plan for learning, then sharing that learning, and then exiting.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

The Secret PM Handbook

AUGUST 11, 2017

Are there any segments of our target market who are onboarding quickly? This looks a lot like “ growth hacking ” – “a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business” – and it’s based on the same set of tools.

User Testing 150

User Testing Research Software Product Research Download 150

The Secret PM Handbook

OCTOBER 21, 2017

We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects. The signal you get from the market is weak.

Customer Experience 150

Customer Experience Data Visualization Framework Article 150

Intercom, Inc.

DECEMBER 19, 2018

Analytics, biz ops, marketing, sales, support, recruiting, finance, HR. Builder beware: marketing tension in product-first companies. On Marketing. SaaS marketing 101: marketing for growth and survival. a simple customer onboarding framework. PREACH – a framework for perfecting your customer support tone.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

Product Innovation Educators

APRIL 10, 2023

When you do qualitative interviews to get the Jobs-to-be-Done, use a cognitive framework to organize the discussion guide. This allows you to create very good market fit. 10:32] Take us through your Jobs-to-be-Done ranking and valuing approach. For example, a financial services company told us their consumers wanted control.

User Testing 91

User Testing Healthcare Product Research Artificial Inteligence 91

Modus Create

JULY 21, 2020

We’ll discuss what’s necessary to accomplish when you’re planning to transition to Scaled Agile, including the differences in frameworks, tools, and training options that are critical to success. When companies use Scaled Agile they are empowered to pivot quickly and respond to market changes. Frameworks. Transparency is key.

Agile 134

Agile Data Visualization Reporting Tools Research Software 134

Gainsight

NOVEMBER 16, 2021

The product-led flywheel is a framework you can use to encourage product-led growth. It challenges the traditional sales and marketing funnel, where you cast a wide net and hope new leads will swirl down conversion paths to a sale. Here are a few: It’s a better fit in the modern SaaS market. What is a product-led flywheel?

Analytic Tools 52

Analytic Tools Feedback Software Product Research Onboarding KPIs 52

The Secret PM Handbook

AUGUST 18, 2017

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market.

Demo 191

Demo Agile Differentiation Product Research 191

The Secret PM Handbook

AUGUST 18, 2017

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market.

Demo 150

Demo Agile Differentiation Product Research 150

The Secret PM Handbook

SEPTEMBER 16, 2016

Who the product is for (the market). This is the classic framework from Geoffrey Moore’s Crossing the Chasm. The Three Laws of Marketing Physics: For the best chance of success, your product should have 1) an Overt Benefit, 2) a Dramatic Difference, 3) a Real Reason To Believe. What are the four components?

Product Management 275

Product Management Product Manager Product Research User Testing 275

The Product Coalition

AUGUST 26, 2019

As markets become more segmented, companies scale by trying to meet segmented needs. Imagine if a different team was building a new chip from scratch, it’d mean a significantly longer development cycle, higher cost, new marketing messaging, and ultimately a more complex portfolio. What is modular productization?

Feedback Software 60

Feedback Software Customer Experience User Testing Data Visualization 60

The Secret PM Handbook

AUGUST 11, 2017

Are there any segments of our target market who are onboarding quickly? This looks a lot like “ growth hacking ” – “a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business” – and it’s based on the same set of tools.

User Testing 170

User Testing Research Software Product Research Download 170

The Secret PM Handbook

OCTOBER 21, 2017

We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects. The signal you get from the market is weak.

Customer Experience 170

Customer Experience Data Visualization Framework Article 170

DISQO

JUNE 15, 2015

Not only do simulated prototypes marginalize user bias and inaccuracies, if utilized effectively they can also provide a framework by which product managers can evaluate and benchmark new product features iteratively. Perhaps Ford wouldn’t have learned much if he had asked users what they wanted before they knew cars existed.

User Testing 49

User Testing Technical Review Data Visualization Customer Feedback 49

The Secret PM Handbook

AUGUST 11, 2017

Are there any segments of our target market who are onboarding quickly? This looks a lot like “ growth hacking ” – “a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business” – and it’s based on the same set of tools.

User Testing 150

User Testing Research Software Product Research Download 150

The Secret PM Handbook

SEPTEMBER 2, 2016

Whether it’s new features, or designs, or go to market materials, or just making decisions. The Cynefin framework , especially the Complex quadrant. A Very Creative Block – Penrose Triangle by Wes Peck, CC 2.0 We product managers are inventing stuff most of the time. And that means we are going to have creative blocks.

Framework 170

Framework Presentation Product Management Product Manager 170

DISQO

JUNE 15, 2015

Not only do simulated prototypes marginalize user bias and inaccuracies, if utilized effectively they can also provide a framework by which product managers can evaluate and benchmark new product features iteratively. Perhaps Ford wouldn’t have learned much if he had asked users what they wanted before they knew cars existed.

Product Research 40

Product Research User Testing Technical Review Data Visualization 40

DISQO

JUNE 15, 2015

Not only do simulated prototypes marginalize user bias and inaccuracies, if utilized effectively they can also provide a framework by which product managers can evaluate and benchmark new product features iteratively. Perhaps Ford wouldn’t have learned much if he had asked users what they wanted before they knew cars existed.

Product Research 40

Product Research User Testing Technical Review Data Visualization 40

Product Bookshelf

AUGUST 22, 2016

Thinkertoys: A Handbook of Creative-Thinking Techniques. Don’t be afraid to start from scratch, adapt observed ideas, and use the Thinkertoys frameworks to unlock your imagination. Separate design from programming and focus on the vision, rather than using existing mechanical frameworks. by Michael Michalko. by Susan Weinschenk.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

The Product Coalition

MARCH 23, 2018

Your plan is your framework for every decision to ensure that you are walking along the right path. A good comparison would be a support SLA or section in an employee handbook. Being able to make these data-informed decisions based on feedback from your customers, teams and the market is what we call Product Demand Intelligence.

Feedback Software 60

Feedback Software Research Software User Testing Product Research 60

The Secret PM Handbook

AUGUST 22, 2016

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. What You Can Do.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. Informing our approach to the market. What is customer segmentation?

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. Get your free copy of The Growth Handbook, brought to you by Intercom. Naturally, I went to town as a marketer. Content marketing works.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Product Innovation Educators

JULY 6, 2020

It tied together many of my experiences and I helped me put them into a framework. After the startup world rapidly adopted the Lean methodologies, I wrote The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company as a handbook for how to use those methodologies. [19:48] It’s a book that spoke to me.

Startups 88

Startups User Testing Customer Experience Development 88

Intercom, Inc.

FEBRUARY 8, 2019

If you want to build a big business, start with a big problem” Is there a framework for business success? For example, if you’re hiring somebody to be a growth marketer, give them a take home assignment to figure out the first thing they would do to drive growth for the business.

Data Visualization 153

Data Visualization Reference Customer Experience Framework 153

Intercom, Inc.

JULY 12, 2018

To help codify his learnings throughout those experiences and share the most repeatable frameworks, he’s published the High Growth Handbook , available from Stripe Press on Tuesday, July 17. Congratulations on the High Growth Handbook. Adam Risman: Elad, welcome to Inside Intercom. How do I buy a company for the first time?

Technical Advisors 120

Technical Advisors Reporting Tools Weak Development Team Startups 120

Iteratively Blog

MAY 31, 2020

Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources. If you're trying to measure product-market fit , you need to bring product analytics into the fray. Product Analytics + Marketing Team.

Data Visualization 97

Data Visualization Analytic Tools Onboarding KPIs User Testing 97

BrainMates

APRIL 2, 2019

Great Product Managers deliver products for a market segment, not for an individual or for one enterprise customer. To minimise this, we conduct research, analyse data, run experiments and use every tool and trick in our Product Management handbook to increase our certainty that the product will enjoy success and reward our businesses.

Product Management 99

Product Management Product Manager Customer Experience Data Visualization 99

PMLesson's Ace the PM Interview

MAY 13, 2020

We highly recommend this book as it can serve as your handbook for every step of PM recruiting. Bookmark: Product Hired's list of links that they've curated across the web that cover frameworks, interviews, experts, resources, etc. #2 Read: So you want to be a Product Manager. 2 Resume, Cover Letters, and Networking.

Technical Review 52

Technical Review Software Review Feedback Software Framework 52

Alchemer Mobile

OCTOBER 22, 2020

Marketing makes sure customers know about the product. To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Marketing and Selling Disruptive Products to Mainstream Customers. Think about a company. Engineers build the product.

Books 236

Books Research Software Feedback Software Product Management 236

Intercom, Inc.

OCTOBER 24, 2019

“He was excited about how we might be able to take this word ‘community’ and really break it down into clear actions and a clear framework so that we can demystify it” Bailey: I was on the Instagram team before we got acquired by Facebook. I met with Brianna. Build with people, not for them.

Research Software 116

Research Software Customer Experience User Testing Feedback Software 116

Intercom, Inc.

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Gina Gotthilf , former VP of Growth and Marketing at Duolingo. The marketing team might be bringing new people in the front door.

User Testing 160

User Testing Research Software Onboarding KPIs Customer Experience 160

Intercom, Inc.

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Gina Gotthilf , former VP of Growth and Marketing at Duolingo. The marketing team might be bringing new people in the front door.

User Testing 126

User Testing Research Software Onboarding KPIs Customer Experience 126