Agile Differentiation Handbook Marketing 
The Secret PM Handbook
JULY 20, 2018
As an exercise for myself, I decided to take a mental model that’s usually used for decision making – a 2×2 matrix – and apply it to marketing. One thing we have to do in the go-to-market portion of our jobs is come up with good ways to talk about our product versus our competitors. Three things you can do today.
The Secret PM Handbook
MAY 5, 2017
Agile development methodologies. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Now we need to take our solution to market. “Go
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The Secret PM Handbook
AUGUST 18, 2017
The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects. Doing a great job of go-to-market is one of my passions. Doing a great job of go-to-market is one of my passions.
Product Innovation Educators
MARCH 27, 2023
After working in R&D, Finance, Sales, and Marketing she focused her career on various areas of innovation and new product development. The award started in 1988, and in 2004 the OCI committee was asked to write a chapter for the PDMA Handbook of New Product Development about the OCI award. Intense front-end focus is also important.
The Secret PM Handbook
MAY 5, 2017
Agile development methodologies. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Now we need to take our solution to market. “Go
The Secret PM Handbook
AUGUST 18, 2017
The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects. Doing a great job of go-to-market is one of my passions. Doing a great job of go-to-market is one of my passions.
The Secret PM Handbook
AUGUST 18, 2017
The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects. Doing a great job of go-to-market is one of my passions. Doing a great job of go-to-market is one of my passions.
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