The Secret PM Handbook

AUGUST 4, 2017

We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. Finding market problems. Over the years I’ve written quite a bit about finding and validating market problems. How Badass Are You At Finding And Validating Market Problems?

Framework 150

Framework Product Management Product Manager Weak Development Team 150

The Secret PM Handbook

JULY 20, 2018

As an exercise for myself, I decided to take a mental model that’s usually used for decision making – a 2×2 matrix – and apply it to marketing. One thing we have to do in the go-to-market portion of our jobs is come up with good ways to talk about our product versus our competitors. More reading on 2x2s.

Differentiation 170

Differentiation Naming Agile Article 170

The Secret PM Handbook

MARCH 28, 2018

In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. We were losing market share to our competitors, and my job was on the line.”.

Customer Experience 207

Customer Experience Weak Development Team Demo Agile 207

The Secret PM Handbook

MAY 5, 2017

Agile development methodologies. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Now we need to take our solution to market. “Go

Framework 150

Framework User Testing Product Management Product Manager 150

The Secret PM Handbook

MARCH 28, 2018

In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. We were losing market share to our competitors, and my job was on the line.”.

Customer Experience 170

Customer Experience Demo Agile Article 170

The Secret PM Handbook

AUGUST 18, 2017

The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects. Doing a great job of go-to-market is one of my passions. Doing a great job of go-to-market is one of my passions.

Demo 191

Demo Agile Differentiation Product Research 191

Product Innovation Educators

JULY 17, 2023

There are many risks and uncertainties like the supply chain, market size, and expected profitability. ” The team got into iterative development or Agile Stage Gate, and it worked very well. [17:46] Before you get into Agile, get your process working right. And then we’ll tell you if it’s right.”

Telecommunications 95

Telecommunications Research Software Feedback Software User Testing 95

The Secret PM Handbook

JUNE 16, 2017

And what happens when you introduce higher quality products to market faster? Let’s say that improving the team’s performance results in a 10% improvement in time to market, which results in a 10% improvement in being able to close sales. But now my revenue is $11 million in the quarter because I got better product to market faster.

Data Visualization 186

Data Visualization Customer Experience Research Software User Testing 186

The Secret PM Handbook

AUGUST 18, 2017

The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects. Doing a great job of go-to-market is one of my passions. Doing a great job of go-to-market is one of my passions.

Demo 150

Demo Agile Differentiation Product Research 150

The Secret PM Handbook

AUGUST 4, 2017

We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. Finding market problems. Over the years I’ve written quite a bit about finding and validating market problems. How Badass Are You At Finding And Validating Market Problems?

Framework 170

Framework Product Management Product Manager Weak Development Team 170

The Secret PM Handbook

OCTOBER 7, 2016

Product management today has these characteristics: Primary focus on is product and features, not market problems and solutions. Lip service paid to “product/market fit,” but it’s often considered something you do after you have a product. Generally go-to-market is not understood as a critical component of product management.

Product Management 223

Product Management Product Manager Finance Management 223

The Secret PM Handbook

AUGUST 4, 2017

We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. Finding market problems. Over the years I’ve written quite a bit about finding and validating market problems. How Badass Are You At Finding And Validating Market Problems?

Framework 150

Framework Product Management Product Manager Weak Development Team 150

The Product Coalition

OCTOBER 19, 2017

To start with, I wrote this handbook “ Product Management 101 ”. To close this knowledge gap, I thought it would be a good idea to develop a platform to provide resources for people looking to learn Product Management. It provides an easy & step-by-step guide that acts as a Crash Course for anyone (Beginner or Expert).

User Testing 60

User Testing Product Management Product Manager Product Research 60

The Secret PM Handbook

SEPTEMBER 16, 2016

Who the product is for (the market). The Three Laws of Marketing Physics: For the best chance of success, your product should have 1) an Overt Benefit, 2) a Dramatic Difference, 3) a Real Reason To Believe. The y-axis represents market growth, the x-axis is market share. What are the four components?

Product Management 275

Product Management Product Manager Product Research User Testing 275

Userpilot

JULY 13, 2021

The best walkthrough software on the market is Userpilot. This is more effective than an employee handbook since humans tend to retain more information when they actively participate in something, as opposed to passive reading. Your non-technical product managers and product marketing managers will certainly thank you!

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

The Secret PM Handbook

JUNE 16, 2017

And what happens when you introduce higher quality products to market faster? Let’s say that improving the team’s performance results in a 10% improvement in time to market, which results in a 10% improvement in being able to close sales. But now my revenue is $11 million in the quarter because I got better product to market faster.

Data Visualization 207

Data Visualization Customer Experience Research Software User Testing 207

The Secret PM Handbook

SEPTEMBER 7, 2018

The most important activity we have as product managers is finding market problems to solve. Calculate how much time you’re spending today finding market problems. Many executives have a hard time understanding “agile” (actually, many people at all levels of the organization do). Are you doing enough of that? Click To Tweet.

Product Management 170

Product Management Product Manager Weak Development Team Agile 170

The Product Coalition

JANUARY 26, 2024

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. Mini-research means following agile and pragmatic research principles when time is limited and resources are scarce. Strategic insights shed light on high-level challenges with the product or the market.

User Testing 101

User Testing Product Research Research Software Data Visualization 101

The Secret PM Handbook

JUNE 16, 2017

And what happens when you introduce higher quality products to market faster? Let’s say that improving the team’s performance results in a 10% improvement in time to market, which results in a 10% improvement in being able to close sales. But now my revenue is $11 million in the quarter because I got better product to market faster.

Data Visualization 150

Data Visualization Customer Experience Research Software User Testing 150

Product Innovation Educators

JULY 6, 2020

My student Eric Ries became the first adopter of Customer Development and recognized that in the 21st century, people were starting to adopt Agile Engineering, where you build products incrementally and iteratively. Customer Development, Agile Engineering, and the Business Model Canvas became the Lean Startup.

Startups 88

Startups User Testing Customer Experience Development 88

BrainMates

APRIL 2, 2019

The over-focus on Agile rituals such as Standups, Sprint Planning and Retros has meant that we have forgotten the commercial aspects of our role. Great Product Managers deliver products for a market segment, not for an individual or for one enterprise customer. The core of our Product Manager roles is how value is exchanged.

Product Management 99

Product Management Product Manager Customer Experience Data Visualization 99