The Secret PM Handbook

AUGUST 18, 2017

The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects. Doing a great job of go-to-market is one of my passions. Doing a great job of go-to-market is one of my passions.

Demo 191

Demo Agile Differentiation Product Research 191

The Secret PM Handbook

JULY 20, 2018

As an exercise for myself, I decided to take a mental model that’s usually used for decision making – a 2×2 matrix – and apply it to marketing. One thing we have to do in the go-to-market portion of our jobs is come up with good ways to talk about our product versus our competitors. Three things you can do today.

Differentiation 170

Differentiation Naming Agile Article 170

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. The Impact: Articulate the positive outcomes your product will bring to users or the market.

Vision 122

Vision Product Research User Testing Roadmap 122

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period. What problem should it solve, or which benefit should it create?

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

The Secret PM Handbook

AUGUST 18, 2017

The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects. Doing a great job of go-to-market is one of my passions. Doing a great job of go-to-market is one of my passions.

Demo 150

Demo Agile Differentiation Product Research 150

The Secret PM Handbook

AUGUST 18, 2017

The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects. Doing a great job of go-to-market is one of my passions. Doing a great job of go-to-market is one of my passions.

Demo 150

Demo Agile Differentiation Product Research 150

Userpilot

FEBRUARY 25, 2024

Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. Predictive analytics are driving business decisions such as product and marketing strategy. Companies are going beyond product marketing and investing in content marketing to deliver value to users.

Analytic Tools 92

Analytic Tools Data Visualization User Testing Reporting Tools 92

Amir Rozenberg

FEBRUARY 21, 2018

In the age of Agile and Digital Transformation strategies, every brand is looking to set themselves apart. In order to excel strategically in the implementation of your digital transformation you need to be offering services to end users on their terms, on their devices, at their convenience, streamlining and differentiating features.

User Testing 72

User Testing Agile Data Visualization Product Research 72

bpma ProductHub

FEBRUARY 4, 2018

On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Since the Agile Manifesto first distinguished the roles in 2001, the same person has often been expected to serve as both PM and PO. Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

Product Management Unpacked

MAY 26, 2020

For Claire, this situation is a prime example of a product manager’s need to respond to market demand quickly and effectively. “ UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. From marketer to product management leader.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Johanna Rothman

FEBRUARY 13, 2024

However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product. We both use agility based on value: Small MVPs offer everyone early feedback, possibly as an experiment. You, as I, might discover new markets and new products.

Customer Experience 87

Customer Experience User Testing Feedback Software Workshop 87

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. Facilitating a market-driven way of thinking. customer service, engineering, marketing and sales, etc). customer service, engineering, marketing and sales, etc). Where do you start?

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Amir Rozenberg

FEBRUARY 21, 2018

In the age of Agile and Digital Transformation strategies, every brand is looking to set themselves apart. In order to excel strategically in the implementation of your digital transformation you need to be offering services to end users on their terms, on their devices, at their convenience, streamlining and differentiating features.

User Testing 48

User Testing Agile Data Visualization Product Research 48

Tyner Blain

NOVEMBER 12, 2014

“Agile” is something most teams do wrong*, without realizing they’re doing it wrong. Let’s apply this lens to agile as applied within a company, and see if it helps people decide to do things differently. When You Say Agile, What Do You Mean? When You Say Agile, What Do You Mean?

Agile 66

Agile User Testing Customer Feedback Feedback Software 66

The Secret PM Handbook

MAY 5, 2017

Agile development methodologies. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Now we need to take our solution to market. “Go

Framework 302

Framework User Testing Product Management Product Manager 302

The Secret PM Handbook

SEPTEMBER 16, 2016

Who the product is for (the market). Why my product is a better choice for you (the differentiators). The Three Laws of Marketing Physics: For the best chance of success, your product should have 1) an Overt Benefit, 2) a Dramatic Difference, 3) a Real Reason To Believe. What are the four components? Categorization tools.

Product Management 275

Product Management Product Manager Product Research User Testing 275

BrainMates

JULY 23, 2023

With large engineering teams no longer needed, Agile product development methodologies – such as Scrum and Kanban – will also become redundant. As all software becomes essentially free, product differentiation will become a matter of choice.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

The Product Coalition

MARCH 23, 2022

Markets need solutions. While the use of the framework is evident at the execution stage, it is equally applicable during business prioritization to identify product-market fit, competitive differentiation, and strategic alignment. Spending unnecessary time on R&D could imply lost revenue or losing the market altogether.

Framework 119

Framework Reporting Tools Technical Review Systems Review 119

Mironov Consulting

AUGUST 29, 2023

 Renting (licensing) means we can put more of our own effort into market differentiators. rent rent rent We’re in the Agile Devt software business rent rent build?  Does that really differentiate us with our customers?  Can rent rent rent rent We’re in the HR software business rent build?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Engineering 52

Product Innovation Educators

JUNE 21, 2021

One is using Agile with Scrum, taking the best of both practices. A Market Requirements Event prioritizes product requirements in one to three days, rather than the months this process usually takes. One is using Agile with Scrum, taking the best of both practices. Facilitated acceleration events are also impactful.

Development 95

Development Customer Experience Differentiation Events 95

Roman Pichler

OCTOBER 2, 2018

It includes the product’s value proposition, market, stand-out features, and business goals. You will need development team representatives like a user experience (UX) designer, developer, and tester, key stakeholders such as a sales rep, marketer, and support person, and a Scrum Master, as the following picture shows.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Pragmatic Marketing

APRIL 30, 2019

Some organizations have such a profusion of titles that any one team may have product managers, project managers, product owners, programs managers or product marketing managers. Learn more about how we differentiate some of these titles here. ). Product managers focus on business and market requirements. Consider a bridge.

Product Management 70

Product Management Product Manager Reporting Tools Management 70

Pragmatic Marketing

APRIL 30, 2019

Some organizations have such a profusion of titles that any one team may have product managers, project managers, product owners, programs managers or product marketing managers. Learn more about how we differentiate some of these titles here. ). Product managers focus on business and market requirements. Consider a bridge.

Product Management 70

Product Management Product Manager Reporting Tools Management 70

ProductPlan

JUNE 5, 2020

Pragmatic Institute has a host of other resources, including a blog, educational articles, a magazine, ebooks, a podcast, and webinars that cater to marketers, product marketers, and product managers/professionals. product manager, product owner, product marketing, etc.) product manager, product owner, product marketing, etc.)

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

The Product Coalition

OCTOBER 4, 2022

Important features were forgotten in a rush to get the toy to market for Christmas and meet demand. Details can equal differentiators. These are cultures where agile rules in a bad way. Be a student of the market. A perfect opportunity to create an amazing product experience completely missed. Or velocity over value.

User Testing 140

User Testing Product Research Customer Experience Customer Feedback 140

Valerian Tech

JUNE 26, 2023

Overcoming the common problems within these areas allows fintech companies to optimize their path to sustainable growth and market dominance in the dynamic financial technology landscape. Demonstrating a commitment to protecting sensitive financial and personal information can differentiate a fintech company from competitors.

Feedback Software 52

Feedback Software User Testing User Friction Customer Feedback 52

Haines-Group

OCTOBER 30, 2023

Custom Criteria Models This approach allows your organization to establish a customized set of stable criteria that suit the organization’s particular product category, market, business priorities, company culture, or other factors. The system prioritizes the more important features that you can bring to market more quickly.

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Conduct deep market research through surveys and interviews to understand customer preferences and market trends.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Mixpanel

MAY 12, 2023

Our product analytics training program is meticulously crafted to offer a comprehensive and engaging learning experience that outperforms other offerings in the market. Here’s how we differentiate ourselves: Real-world, hands-on experience : Our program is built on a foundation of practical, hands-on learning.

Data Visualization 105

Data Visualization Analytic Tools Customer Feedback Customer Experience 105

The Product Coalition

SEPTEMBER 5, 2022

Marketing or sales department submits a list of requirements that should be implemented as features. Bogged down by discussions on what should be the “most Agile” way to deliver those features, a war between managers start and whomever shouts louder, wins. Even worse, teams often don’t even come up with their own ideas.

Product Research 112

Product Research Software Review Data Visualization User Testing 112

Mironov Consulting

DECEMBER 5, 2023

  Once-a-year planning lives at the intersection of “we can accurately predict the future in spite of all evidence” and “we’re an agile organization, so we can adapt to daily changes in our market even though we committed a detailed plan to the Board.   ” What To Do?

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. Are you ready to jump in?

Feedback Software 65

Feedback Software Analytic Tools Research Software User Testing 65

Mixpanel

APRIL 27, 2020

When you’re a startup and you’re looking for product-market fit, you need to be ruthless. You have to prioritize product differentiators that will give you a breakthrough ability to solve user problems that no one else can (or in a way no one else has thought of).

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

The Product Coalition

FEBRUARY 25, 2018

Stage-gate gets s**t on a lot in the world of lean and agile, but it does have merit in some industries. The Lean Startup Method I differentiate between Lean methods and Lean Startup methods. Both rely on efficiency and fast learning, but the Lean Startup books focus much more on customer development and finding product-market fit.

Books 68

Books Development User Testing Agile 68

Userpilot

JANUARY 21, 2021

Product Owners are the ones creating the tasks, stories, managing scrum/agile, doing the daily standups…etc, while PMs are spending their time with the initial research, user interviews, collecting user feedback and data. The differentiating aspect of a Product Owner from a Product Manager is a Scrum team. Research and Analysis.

User Testing 95

User Testing Customer Feedback Onboarding KPIs Product Management 95

The Secret PM Handbook

MAY 5, 2017

Agile development methodologies. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Now we need to take our solution to market. “Go

Framework 150

Framework User Testing Product Management Product Manager 150