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Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants.

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A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects. ” Problem One: It’s Not About Agile. Our product’s portfolio management capabilities were a significant differentiator.

Demo 150
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The Secret Product Management Framework

The Secret PM Handbook

Agile development methodologies. It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. ” video , from my (still in production) Secret Product Manager Handbook series. Let me know in the comments what you think about the Secret Product Manager Handbook.

Framework 302
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429: Innovation practices of the best companies – with Sally Kay

Product Innovation Educators

The award started in 1988, and in 2004 the OCI committee was asked to write a chapter for the PDMA Handbook of New Product Development about the OCI award. Many companies find this valuable, and some later win the award after adapting their practices to reflect what they learned from us. [9:40]

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The Secret Product Management Framework

The Secret PM Handbook

Agile development methodologies. It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. ” video , from my (still in production) Secret Product Manager Handbook series. Let me know in the comments what you think about the Secret Product Manager Handbook.

Framework 150
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A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects. ” Problem One: It’s Not About Agile. Our product’s portfolio management capabilities were a significant differentiator.

Demo 191
article thumbnail

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects. ” Problem One: It’s Not About Agile. Our product’s portfolio management capabilities were a significant differentiator.

Demo 150