The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. We’ll start with a box labeled “Product.” By the end of this post you’ll have a much better context for thinking about “the product.”.

Framework 302

Framework User Testing Product Management Product Manager 302

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. We’ll start with a box labeled “Product.” By the end of this post you’ll have a much better context for thinking about “the product.”.

Framework 150

Framework User Testing Product Management Product Manager 150

The Secret PM Handbook

JULY 20, 2018

In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. Click To Tweet. Three things you can do today.

Differentiation 170

Differentiation Naming Agile Article 170

The Secret PM Handbook

AUGUST 18, 2017

The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects. ” Problem One: It’s Not About Agile. It was full of “Our product does X” and “Let me show you how our product does Y.”

Demo 150

Demo Agile Differentiation Product Research 150

Product Innovation Educators

MARCH 27, 2023

Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). Hershey, the chocolate maker, was the last winner, in 2022.

User Testing 83

User Testing Crowdsource Healthcare Finance 83

The Secret PM Handbook

SEPTEMBER 16, 2016

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. Who the product is for (the market).

Product Management 275

Product Management Product Manager Product Research User Testing 275

The Secret PM Handbook

AUGUST 18, 2017

The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects. ” Problem One: It’s Not About Agile. It was full of “Our product does X” and “Let me show you how our product does Y.”

Demo 191

Demo Agile Differentiation Product Research 191