The Secret PM Handbook

JULY 20, 2018

To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants.

Differentiation 170

Differentiation Naming Agile Article 170

The Secret PM Handbook

MAY 5, 2017

It’s in our name, right?) Agile development methodologies. It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. ” video , from my (still in production) Secret Product Manager Handbook series. We’re called “product” managers. Product manager =?

Framework 302

Framework User Testing Product Management Product Manager 302

The Secret PM Handbook

MAY 5, 2017

It’s in our name, right?) Agile development methodologies. It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. ” video , from my (still in production) Secret Product Manager Handbook series. We’re called “product” managers. Product manager =?

Framework 150

Framework User Testing Product Management Product Manager 150

The Secret PM Handbook

SEPTEMBER 16, 2016

Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. Name Image Description. What are the four components? Who the product is for (the market). What the product is (the category).

Product Management 275

Product Management Product Manager Product Research User Testing 275