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The Secret Product Management Framework

The Secret PM Handbook

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. Product” involves things like: Requirements or user stories or features. Our products solve problems for users. A consumer product like the Swiffer solves a problem – dirty floors.

Framework 302
article thumbnail

The Secret Product Management Framework

The Secret PM Handbook

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. Product” involves things like: Requirements or user stories or features. Our products solve problems for users. A consumer product like the Swiffer solves a problem – dirty floors.

Framework 150
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This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. One test of a new framework is how well it explains “previous observations.” Breakthrough!

Framework 150
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431: How to use Jobs-to-be-Done rankings – with Doug Stone

Product Innovation Educators

It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. When using this approach, we may find the customer has multiple Jobs-to-be-Done and each job has a variety of attributes. ” For certain jobs, consumers said no.

article thumbnail

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. One test of a new framework is how well it explains “previous observations.” Breakthrough!

Framework 170
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How Are You Going to Fix Onboarding?

The Secret PM Handbook

Onboarding Is Not A Customer Problem, It’s Our Problem. When customers aren’t behaving the way we want them to – for example, if they are not onboarding fast enough or in big enough numbers – we need to treat that as a “signal,” not as the problem itself. Then I’d go do some research on onboarding.

article thumbnail

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. One test of a new framework is how well it explains “previous observations.” Breakthrough!

Framework 150