Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. Summary of some concepts discussed for product managers. [2:51]

Framework 87

Framework Transportation Marketing Product Management 87

Mind the Product

JANUARY 16, 2020

A product manager’s role is a multifaceted one that supports all aspects of a product’s lifecycle, from the strategy and market analysis phase to the development phase and finally the product launch and subsequent marketing. Making the Transition to Product. For her, the move into product was not much different.

Data Visualization 114

Data Visualization Customer Experience Customer Feedback Transportation 114

Department of Product

JULY 29, 2022

Product Positioning – Case Study – Arcimoto Arcimoto (NASDAQ: FUV) is an electric vehicle company based in Eugene, Oregon. The company’s mission is to catalyze the shift to a sustainable transportation system. Arcimoto calls this eTrike the Mean Lean Machine (MLM) with a target product launch in Q4 of this year (2022).

Positioning 52

Positioning Feedback Software Product Management Product Manager 52