Product Innovation Educators

FEBRUARY 28, 2022

Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. When an audience experiences narrative transportation, they are more likely to be moved to action. Guide: I totally get it. But guess what?

Framework 87

Framework Transportation Marketing Product Management 87

Mind the Product

JANUARY 16, 2020

A product manager’s role is a multifaceted one that supports all aspects of a product’s lifecycle, from the strategy and market analysis phase to the development phase and finally the product launch and subsequent marketing. Robyn is as a product manager for the Government of Canada with 20 years of experience.“At

Data Visualization 115

Data Visualization Customer Experience Customer Feedback Transportation 115

Department of Product

JULY 29, 2022

Product Positioning – Case Study – Arcimoto Arcimoto (NASDAQ: FUV) is an electric vehicle company based in Eugene, Oregon. The company’s mission is to catalyze the shift to a sustainable transportation system. Arcimoto calls this eTrike the Mean Lean Machine (MLM) with a target product launch in Q4 of this year (2022).

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

BrainMates

OCTOBER 30, 2022

The Five Most Common Mistakes in Product Development. New products fail all the time. On average, about 40% of the products launched by organisations fail to meet their intended objectives. Even if this is an underestimate, that makes product failure an even bigger issue for organisations. By JANA PAULECH.

Development 59

Development Transportation Research Software Product Research 59

BrainMates

NOVEMBER 1, 2021

On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. To create a successful activation strategy , you must first define your product's value proposition. For instance, you can create a virtual reality experience that transports users to the heart of your product story.

Branding 101

Branding Analytic Tools Feedback Software User Testing 101