Differentiation Positioning Product launches Transportation 
Department of Product
JULY 29, 2022
Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.
Product Innovation Educators
FEBRUARY 28, 2022
Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. When an audience experiences narrative transportation, they are more likely to be moved to action. Guide: I totally get it. But guess what?
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BrainMates
OCTOBER 30, 2022
The Five Most Common Mistakes in Product Development. New products fail all the time. On average, about 40% of the products launched by organisations fail to meet their intended objectives. Even if this is an underestimate, that makes product failure an even bigger issue for organisations. By JANA PAULECH.
BrainMates
NOVEMBER 1, 2021
On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations.
Userpilot
MARCH 29, 2024
This leads to improved brand awareness and differentiation from other brands. To create a successful activation strategy , you must first define your product's value proposition. For instance, you can create a virtual reality experience that transports users to the heart of your product story.
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