374: The one marketing communication framework product managers need to know – with J.J. Peterson
Product Innovation Educators
FEBRUARY 28, 2022
He is also the Chief of Teaching and Facilitation at StoryBrand, a Nashville-based company that helps organizations across the globe clarify their messages so their organizations will grow. Summary of some concepts discussed for product managers. [2:51] Problem: The market is saturated, and it’s really hard to differentiate.
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