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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

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Evolving Hyper-Local Digital News With Metro Media

Bain Public

Furthermore, as the population in urban cities increases, public transportation and a number of other mobility options becomes vital. Uber, Lift, electric scooters, bike-sharing, public transport etc.) Related read: Introducing the Bain Public SOAP™ Product Leadership Framework: A Practical Definition. over owning a car.

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Transitioning to Product from a Functional Role

Mind the Product

Today, product might seem like a new field because of the growth of technology startups and the prevalence of lean and agile frameworks, but product roles have been around for a few decades. It’s clear that the need is there, and more and more people are becoming interested in filling these roles. Making the Transition to Product.

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Product Positioning for Product Managers

Department of Product

The company’s mission is to catalyze the shift to a sustainable transportation system. Z” is positioned to establish significant price differential with “Y”. A deep dive into the tools, frameworks and processes used by product managers from top companies. But the mission includes a twist.

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Urban Navigation Supercharged – With Viktor Eperjesy | ? Design Aloud

UX Studio

With his help, in this episode, we delve into the creation of Budapest GO, a game-changer application for public transport in Budapest. He’s worked with clients in banking, insurance, mobility, and logistics, with a notable project being the Budapest GO initiative with BKK (Center of Budapest Public Transport).

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each. Elon Musk has put out some of my favorite product vision walkthroughs.