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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

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Urban Navigation Supercharged – With Viktor Eperjesy | ? Design Aloud

UX Studio

With his help, in this episode, we delve into the creation of Budapest GO, a game-changer application for public transport in Budapest. He’s worked with clients in banking, insurance, mobility, and logistics, with a notable project being the Budapest GO initiative with BKK (Center of Budapest Public Transport).

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each. Elon Musk has put out some of my favorite product vision walkthroughs.

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Bootstrapping A Business In The Face Of Well-Funded Competition | Laura Roeder, MeetEdgar | BoS Europe 2018

Business of Software Conference

It’s not what anyone is looking for but if you do ever need to make layoffs that is always it’s a strategy that you can always use as a profitable SAS business to keep yourself afloat until you know you can get things into a more sustainable position. That alone can be a great differentiating factor between you and a competitor.

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Bootstrapping A Business In The Face Of Well-Funded Competition | Laura Roeder, MeetEdgar | BoS Europe 2018

Business of Software Conference

It’s not what anyone is looking for but if you do ever need to make layoffs that is always it’s a strategy that you can always use as a profitable SAS business to keep yourself afloat until you know you can get things into a more sustainable position. That alone can be a great differentiating factor between you and a competitor.