374: The one marketing communication framework product managers need to know – with J.J. Peterson
Product Innovation Educators
FEBRUARY 28, 2022
How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.
Let's personalize your content