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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations. We want to strengthen that position we are creating through our value proposition, making it even more valuable for the customer and harder for competitors to replicate. How can you make that stronger?

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Urban Navigation Supercharged – With Viktor Eperjesy | ? Design Aloud

UX Studio

With his help, in this episode, we delve into the creation of Budapest GO, a game-changer application for public transport in Budapest. He’s worked with clients in banking, insurance, mobility, and logistics, with a notable project being the Budapest GO initiative with BKK (Center of Budapest Public Transport).

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How DB Schenker used Feedly to create an “innovation hub” to detect new business opportunities

Roy Madden

The Leo Web Alerts focused on topics like the supply chain industry, supply chain last mile deliveries, land transport, ocean freight, and warehousing. “It The innovation team creates a scalable framework for surfacing trends. I get lots of positive feedback,” Jacek says. It was so simple,” he says.

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each. Elon Musk has put out some of my favorite product vision walkthroughs.

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The Beginner’s Guide to Identifying Beta Program Metrics

Centercode

I recently had an opportunity to work with Alex Larsen , the manager of the technical operations beta team at Trimble Transportation, on just that. His leadership team asked him to develop a framework for measuring the success of his beta team efforts. Creating a Framework for Beta Program Metrics.