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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want.

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How To Find 100+ Free Beta Users for Beta Testing In 2023

Usersnap

Are you ready to take your product from concept to triumph through effective beta testing? The journey from idea to success hinges on the crucial stage of beta testing. But for startups, the challenge of finding 100 willing beta users can feel like an insurmountable obstacle.

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Top 7 Web Designers in California, USA

UX Studio

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. We help our partners grow, evolve, and thrive by delivering world-class UX solutions, and strategic research.

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Nutritionally Balanced Food: Japanese Food Startup, BASE FOOD, Expands to the U.S. with Innovative Product Reinventing Staple Foods

freshtrax

In Japan, the food tech and nutritionally balanced food product industries didn’t exist and consumers weren’t familiar with the concept of the industry. That is until BASE FOOD , a nutritionally balanced food Japan-based startup, successfully created a product that popularized the industries.

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. Previously on the show, we’ve taken you on a tour to meet everyone from our product management and marketing teams to our Sydney office down under. Scott says through a lot of research.

Branding 222
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Why your privacy ecosystem is crucial in the age of GDPR

Intercom, Inc.

When building your products, the security and privacy of your customers’ data needs to be a top priority. And that is also true when selling and marketing your product, particularly with the arrival of GDPR, which has brought the issue of data security and privacy to widespread public awareness. Invest in your security program.

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The new Mixpanel.com: How to marry design with the right tech stack

Mixpanel

We also knew that performance, maintainability, and a rapid release cycle were key to the success of building a product we could all be proud of. The most important thing we wanted to resonate in our new site was what differentiated us from our competition: our belief that analytics is for everybody. We began by focusing on the Next.js