Differentiation Marketing Product Management White Paper 
Product Management University
AUGUST 15, 2023
The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.
Mind the Product
FEBRUARY 19, 2019
What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. The Benefits of Product Management.
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Product Management University
SEPTEMBER 20, 2018
Determine the market dynamics that are most influencing those buyers and communicate how your tactical products help them meet the market-imposed strategic challenges. Crank up the marketing machine – not with useless marketing fluff but with content that helps your buyers do something better.
Pragmatic Marketing
FEBRUARY 25, 2020
When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.
Pragmatic Marketing
FEBRUARY 25, 2020
When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.
Under 10 Consulting
DECEMBER 28, 2019
You’re in your first days as a product manager. Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Learn the key capabilities, particularly those that are competitive differentiators. Review the product roadmap. Review them all.
ProductPlan
NOVEMBER 9, 2022
A product manager in a heavily regulated market needs more than five months to confirm that regulatory requirements are met, whereas a cloud-based platform might push out an update in less than a month. Launch teams must differentiate the new offering from what’s already available and tailor messaging for each vertical market.
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