Mind the Product

FEBRUARY 19, 2019

What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. The Benefits of Product Management.

White Paper 124

White Paper Analytic Tools Technical Review Data Visualization 124

Product Management University

MAY 24, 2017

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. In This Issue: Blog: High-Octane Product Management.

Demo 100

Demo White Paper Customer Feedback User Testing 100

ProductPlan

MARCH 22, 2023

Product managers try to solve customer problems in ways beneficial to their business. When you make the right decisions, your customers reward you for helping them solve their problems by continuing to use your product and recommending it to others. Several successful product managers swear by data-driven product management.

Data Visualization 52

Data Visualization Customer Experience Customer Feedback Product Management 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Product Management University

NOVEMBER 21, 2022

Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? Adopting a product portfolio management (PPM) approach is the logical next step in the maturation process for most product management teams.

Research Software 130

Research Software White Paper Management Management 130

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. We sold it in the market place and started getting feedback.

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We lack four or five beta users kicking the stuffing out of our proto-product, stumbling through installation and incomplete UI.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Product Management University

SEPTEMBER 20, 2018

Determine the market dynamics that are most influencing those buyers and communicate how your tactical products help them meet the market-imposed strategic challenges. Crank up the marketing machine – not with useless marketing fluff but with content that helps your buyers do something better.

White Paper 100

White Paper Webinar Differentiation Article 100

Product Management University

FEBRUARY 27, 2019

In return, ask them for permission to use their case studies/testimonials in your internal and external marketing and PR activities. Then take the message externally in case studies, webinars, white papers and articles in trade publications. As a bonus, try to find opportunities for those customers to speak on your behalf.

White Paper 100

White Paper Webinar Customer Experience Positioning 100

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Somewhat stable product packaging that identifies what a paying customer gets (and doesn’t get) that delivers actual value.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Under 10 Consulting

DECEMBER 28, 2019

You’re in your first days as a product manager. Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. What documentation exists for your product? Review the product roadmap. Update your market expertise. Review them all.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Hiring an RFP coordinator (preferably in sales operations) to manage the process.

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Hiring an RFP coordinator (preferably in sales operations) to manage the process.

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Userpilot

MARCH 3, 2022

Looking for a product manager CV template? What does a solid product manager’s CV look like? This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job.

Data Visualization 89

Data Visualization Analytic Tools Technical Advisors User Testing 89

Pragmatic Marketing

FEBRUARY 17, 2017

” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Product message maps are internal documents, typically owned by product marketing. But at the very least, a solid product message map will contain three components.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Pragmatic Marketing

MAY 23, 2017

For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Companies are increasingly focusing on branding via content marketing.

Branding 70

Branding White Paper Customer Experience User Testing 70

The Product Coalition

JANUARY 25, 2021

You can sink into self-pity or work with what you’ve got, and what you’ve got is your product, your knowledge, your authority, and most of all: your creativity. Use them to deliver more value to your customers, support your marketing and sales teams, get more involved with your partners, and more. Blog posts ?—?your

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

ProductPlan

NOVEMBER 9, 2022

A product manager in a heavily regulated market needs more than five months to confirm that regulatory requirements are met, whereas a cloud-based platform might push out an update in less than a month. Launch teams must differentiate the new offering from what’s already available and tailor messaging for each vertical market.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Mixpanel

MARCH 29, 2024

Equally importantly, it’s unlikely that an all-in-one tool has the same level of rigor behind the product. For example, for a previous A/B testing company I worked at, we had multiple statistics PhDs designing our results engine, and they wrote a white paper with Stanford on the methodology. Why can’t I just use one of those?”

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

Mixpanel

MARCH 4, 2022

Of course, a product launch is more than just a launch. It’s goes: launch, then adoption, and then (hopefully), market impact. The actual launch is just the first part, but it of course affects the trajectory of your product’s success. Launch metrics should span across launch, adoption, and market impact.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59

Product Solving

JUNE 10, 2020

Join hundreds of other entrepreneurs, product managers, and developers in leveling up your product building skills. As a product manager, you have a unique perspective on how to get things moving in the right direction, and if you can get things 80% of the way down the right path, your team is set up for success.

Weak Development Team 52

Weak Development Team White Paper Reporting Tools Vision 52

The Product Coalition

JANUARY 15, 2019

This was a big shift because, up to that point, telcos & banks were true gatekeepers of this data in emerging markets and sought outrageous rents for it. Amid all the white papers, grand promises about AI, and VC podcasts commanding attention these days, it’s become too easy to forget a once well-accepted reality.

Feedback Software 84

Feedback Software Customer Feedback White Paper Data Visualization 84

The Product Coalition

FEBRUARY 1, 2016

It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Smaller companies that typically have 1–2 products in their arsenal are at risk if they do not get their customer acquisition strategy right.

Product Research 60

Product Research User Testing Customer Experience White Paper 60

All About Product Management

APRIL 29, 2007

Product managers who analyse the value chain aid in increasing their company’s profitability and therefore return on investment (ROI). Marketing and Sales: SEO/SEM, Selling website space (jobs, ads, sponsorship…), offering ‘must have’ information (news letters, white papers, case studies.).

Technical Review 48

Technical Review Research Software White Paper Product Management 48

PMLesson's Ace the PM Interview

MAY 10, 2020

By Tim Fallen-Bailey, Exponent Coach April 2020 As a coach for Exponent , I conduct several mock job interviews for product managers every week by video teleconference, and it often surprises me to see how poorly prepared many people are with the practical aspects that are within their control.

Data Visualization 52

Data Visualization White Paper Download Software Review 52

Business of Software Conference

NOVEMBER 28, 2019

Secondly you’ve got to pick the markets to target. or you’re going to go into English speaking markets around the world like the US and other Commonwealth countries or you’re going to go to Europe or South America. So how do you pick your markets to focus on? It was a small market began to grow explosively.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40

Business of Software Conference

JUNE 20, 2019

The market has given us permission to exist for 10 years. And you know what they say as well – at some point the CEO has to step back and take a strategic role so they have time to do visioning and look at the market and not be involved in the day to day of the operation. Thinking that I’m not going to be here forever.

CTO Coach 87

CTO Coach Research Software Feedback Software Weak Development Team 87