Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products.

Career Stories and Advice on Product Management and Product Marketing

bpma ProductHub

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?

Writing Market Requirements Effectively

280 Group

Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. The post Writing Market Requirements Effectively appeared first on 280 Group Product Management.

The Secret Product Management Framework

PM Hardcore

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “productmanagers. We’ll start with a box labeled “Product.” (It’s Product manager =? Product Owner.

Why “Build or Buy?” Is the Wrong Question for Analytics

applications, and they’re pushing for faster time to market. At the same time, product managers are responding to. products, according to Logi’s 2017 State of Embedded. a trusted partner without the limitations that most out-of- the-box products have.

Customer Journey Map – B2B Marketing Rules

280 Group

The path of B2B buyers traverses multiple channels and stages: from the prospect’s first recognition of a need through their adoption and reordering (or referral) of your product. On the horizontal axis (columns) list the core phases of the journey: Awareness (Demand Management).

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How Product Managers Market Death

The Accidental Product Manager

Death needs to be marketed also. That is unless you happen to be a product manager who is involved in the business of death. This changes the product development definition of death. The good news for death product managers is that their market is not going away.

The Secret to Great Product Management

280 Group

For this video we are joined by Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Process framework.

Announcing The Secret Product Manager Handbook

PM Hardcore

I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! When I started in product management, there were no classes, books, or online resources for product managers. The Secret Product Manager Handbook.

Drive Quality and Velocity with Feature Flags

and Velocity with Feature Flags As product development teams move to continuous delivery, managing. features and products. product development, where they experiment on every new feature. released to production. revised features and products. Drive Quality.

Agile Marketing Using Scrum

280 Group

Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management.

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The Secret Product Management Framework

PM Hardcore

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “productmanagers. We’ll start with a box labeled “Product.” (It’s Product manager =? Product Owner.

Featured Product Management Consultant Interview: Phil Burton

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. The post Featured Product Management Consultant Interview: Phil Burton appeared first on 280 Group Product Management.

Should You Be A Product Manager?

PM Hardcore

Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. If you’re wondering about this, or want to scope yourself against a basic set of guidelines for product managers, this post is for you.

Women in Product Management: Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes

280 Group

For our next installment of the Women in Product Management Series I interviewed Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes. To read the entire series on Women in Product Management make sure to sign up for our newsletter. Don’t be afraid to take a risk to go in to Product Management. I was curious to learn how she turned an Electronic Engineering degree into a career in Product Management.

New Study: 2018 State of Embedded Analytics Report

Part 3: Analytics Development Platforms Keep Applications Ahead of the Market. To survive and thrive, intelligence needs to be pervasively integrated into the entire customer journey, operations, products, and. embedding analytic capabilities to meet ever-changing market needs.

What Will Product Management Be Like In 5 Years?

PM Hardcore

The future is hard to tease out, but here’s what will happen in product management’s future. (CC Earlier this year Janna Bastow of ProdPad put out a call for opinions on the future of product management. Where are we now in the product management discipline?

How To Determine Market Definition and Sizing

bpma ProductHub

Your shiny new product is almost ready and the Chiefs want to know: How many people will buy it? “Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. Example: product managers.

Should You Be A Product Manager?

PM Hardcore

Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. If you’re wondering about this, or want to scope yourself against a basic set of guidelines for product managers, this post is for you.

Using Return On Marketing Investment to Optimize Product Marketing

280 Group

Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. Product Marketing Data Methodology Metrics

Build vs. Buy: Implementing the Right Experimentation Solution

teams across marketing, product, and engineering. solutions for both marketers and product development teams, like Optimizely. We’ve created this guide to help product and engineering teams conduct their own. They all build and deliver great products that.

Mental Models for Product Managers – Part 2

PM Hardcore

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? We have some great mental models in product management. Who the product is for (the market).

18th Annual Product Management and Marketing Survey

Pragmatic Marketing

Complete Our 18 th Annual Product Management and Marketing Survey. When you participate in Pragmatic Marketing’s annual Product Management and Marketing Survey, you’ll contribute to the most current, comprehensive information about the product management and marketing industry available. And you’ll help us identify the types of challenges product teams face around the globe.

The T-Shaped Product Manager

Roman Pichler

To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones. As the name suggests, product-specific capabilities are limited to a single product or product portfolio.

The Best Product Managers are Great Communicators

bpma ProductHub

in Business Marketing and started her career as a press attaché and assistant director in communication for the Massachusetts Secretary of State at State House in Boston. BPMA: How can product managers benefit from improved communication skills? Interviewed by Oksana Reznichenko.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. And sometimes the most important feature for selling your product is one that customers never end up using.

The Simple Guide to Product Management

bpma ProductHub

In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 Other jobs on the list included Data Scientist, Tax Manager and HR Manager. For new and aspiring product managers, that can be a challenge.

Women in Product Management: Megan Schmidt, VP Product Management at CompuGroup Medical

280 Group

For our next installment of the Women in Product Management Series I interviewed Megan Schmidt, VP Product Management at CompuGroup Medical. To read the entire series on Women in Product Management make sure to sign up for our newsletter. At one point, I was working for technical support with clients supporting their applications and had a manager at the time pick up from me that I was interested in continuous improvement of the products.

Fashion Teaches Product Managers About Speed To Market

The Accidental Product Manager

In the fashion industry, speed to market is what matters Image Credit: GoToVan. If you had to, how quickly could you get a new product to market? Fashion industry product managers live and die by how quickly they can get their next product to market.

Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits. Contributed by John Mansour.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. In both scenarios, companies should not expand too quickly into new markets.

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

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Story: Career Advice and Growing in Product Management

bpma ProductHub

The founders of the Boston Women in Product share their story of how they started in product management, some of the challenges they faced and how mentors helped them navigate through these experiences. Cait Porte , Vice President of Product Management, Zmags.

This Framework Gives You Product Management Super Powers

PM Hardcore

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. And then we take the solutions to market. Breakthrough!

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Or is it a strategic role that is grounded in market facts?

Why Product Managers Should Learn to Code

Mind the Product

Building products is amazing. To craft a product from scratch brings a range of feelings; from joy and pleasure to frustration and despair. I’ve been a startup founder – when I completely tanked my first foray building product.

Be Expert On Market Problems

Under10 Playbook

In product management, our primary job is to be expert on market problems. Some product managers are simply order-takers. We don’t want to build features for a single customer; we need to build solutions to widespread market problems.

This Framework Gives You Product Management Super Powers

PM Hardcore

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. And then we take the solutions to market. Breakthrough!

This Framework Gives You Product Management Super Powers

PM Hardcore

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. And then we take the solutions to market. Breakthrough!