Women in Product Management: Gaining Recognition – You Asked, We Answered.

280 Group

This month, we presented a webinar from our Product Management Leadership series – No Bragging Required: How Women in PM Can Get the Recognition They Deserve. In a few situations, I have had managers who did not want me to connect with people on other teams. I would ask my manager, a trusted peer and mentor. For those who are new to Product Management, invest in time to lean to speak clearly. I have a manager who does not communicate information.

Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus.

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The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market.

Brand Identity For Product Management & Product Marketing: 5 Components

Proficientz

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Market & Industry Knowledge.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

What is Digital Product Management?

280 Group

Indeed: What is Digital Product Management? Today’s Mainstream Product Manager. Today, the Product Manager role is sometimes summarized as being responsible for getting the right products “on the shelf”; that is, creating products that people and companies want to buy.

Career Stories and Advice on Product Management and Product Marketing

bpma ProductHub

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?

Trailblazing Women in Product Management: Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar. View the full list of this blog interview series to learn the stories of more women product leaders.

Women in Product Management: Louise K. Allen, SVP Product Management and Solutions Marketing at Planview

280 Group

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? My undergrad was in Business and I majored in Marketing. I started gravitating toward Product Management then.

Product Manager’s Secret 2020 Weapon: Remote Workshops

Mind the Product

As product managers we are, at our core, facilitators. It is ultimately up to us to get all interested parties to align and collaborate on building the right thing for our business and making sure we understand our users so it’s the right thing for the market.

Get Growth With Partner Integrations

Speaker: Mandy Howard, Product Manager, ServiceTitan

Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market. Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.

Solving Market Problems or Addressing Market Needs: Which is Better?

Proficientz

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. Common Practice: Solving Market Problems. You have a product that addresses user needs in a certain market. B2B Best Practice: Addressing Market Needs.

A Product Manager’s Worst Nightmare

The Product Coalition

What the Social Dilemma on Netflix can teach us Continue reading on Product Coalition ». software-development technology social-media product-management marketing

A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. 2019: "How do I hire a Chief Product Officer? What is Product Management? 2019: "I'm going to get my MBA so I can be a product manager." 2019: "Product reports to the CPO."

A Guide to Breaking Into Product Management

Mind the Product

I’m a product manager with more than 10 years’ experience in digital products, but I wasn’t always in Product. As a former marketer, I wanted to write a guide for professionals aiming to make a successful jump into product management and now I have. The post A Guide to Breaking Into Product Management appeared first on Mind the Product.

Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.

The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Proficientz

Is the maturation of B2B product management and marketing keeping up with the demands of the market? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? It’s inside-out product management at its finest!

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7 Best MBA Programs for Product Management

280 Group

Whether you have started your career in another field and making the shift into Product Management, or if you are nearing the completion of your undergraduate degree and have discovered your passion for Product Management, you may be considering obtaining an MBA in order to master the critical business expertise required for this role. While all MBA programs provide business fundamentals, there are a few programs that offer specialized content in Product Management.

Sustainable Pace in Product Management

Roman Pichler

A framework like Scrum offers specific techniques that ensure sustainable pace—unfortunately, only for development team members and not for product people. But sustainable pace is equally important for you, the person in charge of the product. With Other Product People.

The Perfect Tango Between Product Marketing and Product Management

ProductCraft

Contrary to that, the intention behind this framing is to highlight the need for product marketing and product management to always be in lock-step with each other. Best Practices Collaboration Communication PM Role PMM Product Teams

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. And sometimes the most important feature for selling your product is one that customers never end up using. How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have?

Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. The importance of product managers continues to rise.

Trailblazing Women in Product Management: Diane Levin, VP of Marketing and Product Development at New York Power Authority

280 Group

In honor of International Women’s Day, 280 Group hosted a virtual panel discussion on how trailblazing women paved their way into Product Management. How did you get into product management? Then, I found myself wanting to manage the consulting organization as much as I wanted to do the consulting work, so that’s when I decided to go to Stanford for my MBA. What led me to product management was wanting to see opportunity and to make things happen.

The Phenomenal Product Manager: What is a Phenomenal Product Manager?

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter Two , written by Brian Lawley. You’ve probably come across a few Product Managers who seem to stand out form the crowd – the ones that seem to be really good at what they do, whereas other Product Managers seem to have little or no clue. They are the stars–the phenomenal Product Managers who are clearly on the road to big things in their careers.

Product Management Jobs: Quick Starter Guide

280 Group

The Coronavirus pandemic has left many in the product management community without a job as their companies reacted to the drastic market impact. 10 Tips to a Rockin’ LinkedIn Product Management Profile. Product Management Resources.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

280 Group Proudly Announces New & Innovative Digital Product Management Course

280 Group

Based on real-world practice and success, the Digital Product Management Course provides the right knowledge, tools, and techniques to help Product Managers excel and innovate in today’s digital world. 280 Group today announced the availability of a new offering, it’s Digital Product Management (DPM) course. New Approaches For A New Era of Digital Products. Digital Product Management is here to stay. Product Management

Product Manager Interview: How to Get Hired

280 Group

You Just Landed a Product Manager Interview… Congratulations! Over the past several decades, I’ve interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups. If you’re like most people, you Google the company you’re interviewing with the term “product manager interview”. You scour typical product manager interview questions they ask and highly curated suggested answers.

The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “productmanagers. We’ll start with a box labeled “Product.” (It’s I suspect most of what you’ve learned about product management thus far has revolved around “the product.” By the end of this post you’ll have a much better context for thinking about “the product.”. Product manager =?

Persuasion Tips For Product Managers

The Secret PM Handbook

I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. In addition, I have been doing product management for years and I wrote a book on it.

Collaborate Better with Your Customer-Facing Teams

Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC

Customer discovery is the lifeblood of product teams to identify the most important customer needs to solve next. Often it's the Product and UX members of the trio who take lead on facilitating this discovery. But what about other customer-facing teams in an organization? How do product teams best partner with these teams to understand customers’ unmet needs and decide which needs to address next?

Agile Transformation: How to Leverage Product Management

280 Group

Rather, it is about transforming an entire organization—Product Management, Development, IT, Customer Support, Sales, etc. Everyone must be ready to react to customer and market changes, and ensure they are working on the right task at the right time. Sometimes, the transformation is driven when an organization has become too product-centric and must now become customer-centric to scale and succeed in a competitive marketplace. Product Management

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Product Management – Simplified

The Product Bistro

Product Management in a nutshell Tons of ink has been spilled on the art (and science) of product management. Product management at its very core is: Identify a problem for some market segment […]. product management essentialsAbout methodologies, strategies, and the like. Grumbling about how the role varies, depending on the organization. Yada yada yada. Let’s simplify this.

Trailblazing Women in Product Management: Denise Hemke, VP, Analytics Product Management and Strategy at Workday

280 Group

In honor of International Women’s Day, 280 Group is hosting a panel discussion on how trailblazing women paved their way into Product Management. How did you get into product management? What do you find most interesting about product management?

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products.

Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets. PMs are ultimately accountable for the product's success or failure.

How AI is influencing product management jobs

Product Management Unpacked

Among the most vulnerable jobs are those with routine physical and cognitive tasks such as office administration, production, transportation and food preparation. According to the report, “abstract roles — typically in management, technology or finance — tend to require more formal education and skills such as creativity, persuasion, intuition and problem solving.”. This prediction is already in line with how AI is influencing the role of a product manager.

Contradictions in the Craft of Product Management

Mind the Product

Product managers can encounter no end of contradictions as they drive for good outcomes for their products. What are these contradictions and how can product managers deal with them? I’m not claiming this is unique to product management, or even to corporate life.

Your #1 KPI as a Product Manager

Speaker: Shardul Mehta, VP of Product Management, American Well

What's the #1 metric you should be tracking as a product manager? If you're unsure, don't worry, you're not alone. To understand your #1 KPI, you need to understand your primary job as a product manager. Join Shardul Mehta, VP of Product Management at American Well, as he explores the true meaning of product management and how to measure whether your product delivers true business value.