How Product Managers Market Death

The Accidental Product Manager

Death needs to be marketed also. That is unless you happen to be a product manager who is involved in the business of death. This changes the product development definition of death. The good news for death product managers is that their market is not going away.

Announcing The Secret Product Manager Handbook

PM Hardcore

I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! When I started in product management, there were no classes, books, or online resources for product managers. The Secret Product Manager Handbook.

Trending Sources

How aligning product and marketing teams improves customer experience

Mind the Product

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. Product.

The Secret Product Management Framework

PM Hardcore

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “productmanagers. We’ll start with a box labeled “Product.” (It’s Product manager =? Product Owner.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Having two different product owner roles makes the confusion worse.

The biggest challenge for product managers?

Mind the Product

A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role. The Big Takeaway: We Don’t Know Whether We’re Building the Right Products.

Market Definition and Sizing

Under10 Playbook

Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. A market is a known set of buyers, typically a set of people or businesses. Example: product managers. What is your current market share?

Pros and Cons of Market Research Tactics

Mind the Product

But it’s a dangerous thing to add to your product. As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. Survey the Market.

The Playbook for Achieving Product-Market Fit

Mind the Product

Why Products Fail. One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. The Product-Market Fit Pyramid. The Lean Product Process.

Three Superpowers of a Product Manager

Mind the Product

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders. This is particularly important in large-scale organisations or when you build a customer-facing product.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Product Management Product Marketing Product Strategy

Why Product Managers Should be Generalists

Mind the Product

We also assume that by doing this we protect ourselves in competitive job markets, because by being specialised, it should be hard to find someone with the equivalent skills to replace us. This is often where product managers come in: the “jack of all trades” who knows a little about a lot and can help those with deep knowledge to drive the best value from their insight. In Defence of Product Managers as Generalists.

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What Will Product Management Be Like In 5 Years?

PM Hardcore

The future is hard to tease out, but here’s what will happen in product management’s future. (CC Earlier this year Janna Bastow of ProdPad put out a call for opinions on the future of product management. Where are we now in the product management discipline?

The Secret to Great Product Management

280 Group

For this video we are joined by Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Process framework.

The Simple Guide to Product Management

bpma ProductHub

In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 Other jobs on the list included Data Scientist, Tax Manager and HR Manager. For new and aspiring product managers, that can be a challenge.

9 tips from TED speakers on successful product management

Mind the Product

Being a product manager is not easy. After all, a product or a complete product line is under your full responsibility – from launch through to sales, and every milestone in its lifecycle included. Know Your Product by Heart.

Mental Models for Product Managers – Part 2

PM Hardcore

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? We have some great mental models in product management. Who the product is for (the market).

How to Break into Product Management

Under10 Playbook

At many of the meetups I attend around New York City, I meet aspiring product people, people in other functions that want to break into product management. I get asked how to become a product manager all the time. I've enjoyed being a product manager ever since

Tactical. Operational. Strategic. The Three Rungs on the Product Management Career Ladder

UserVoice

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits.

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Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

High Octane Product Management

There’s a big difference between products that deliver tactical value to users and an organization that delivers strategic value to the customer organization from the top down (customer value driven). Delivering strategic value is so much bigger than a product. No one in your organization is jumping out of bed everyday totally juiced to help you “become the market leader,” or “become a billion-dollar organization,” or “grow by 30%.”

Product Managers – You Are Not the CEO of Anything

Mind the Product

When Ben Horowitz wrote his groundbreaking memo good product manager, bad product manager nearly 20 years ago he described a product manager as the CEO of the product. Does that sound like any product manager you know?

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Featured Product Management Consultant Interview: Phil Burton

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. The post Featured Product Management Consultant Interview: Phil Burton appeared first on 280 Group Product Management.

SaaS product management explained by 6 product managers

Roadmunk

The rise of the SaaS model in the product space has been swift, to say the least. So as product managers, knowing how to manage only traditional, on-premises software no longer cuts it. Here’s who we spoke with: Evan Michner , Principal Product Manager at Atlassian.

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. Spending a bit more effort on the process can help you turn your release notes into effective content marketing. Market Your Release.

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How do I get into Product Management?

bpma ProductHub

The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page. Justin asked: “Is an MBA a pre-requisite for Product Management?”

Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits. Contributed by John Mansour.

The Next Big Leap for B2B Product Management: From Market Problems to Customer Goals

High Octane Product Management

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. The product didn’t solve a problem that had a significant impact on the strategic business goals of your target customers.

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The life of a Product Manager – Learning by Doing

Mind the Product

Osama Hanif (Digital Solutions Manager at Telenor) launched the first digital agency in Lahore and went on to join Telenor Digital. Osama’s talk is a personal summary of what he learnt through the process of launching this and other products. Marketing should not be an afterthought.

Product Manager vs. Product Owner

Melissa Perri

“What is the difference between a Product Owner and a Product Manager?”. Honestly, I did very little of what I teach as Product Management now either. I wasn’t called a Product Manager until I bailed out of that and landed in a startup.

25 must-read product management articles

Roadmunk

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. Here’s my list of favorite online posts for product managers. 12 things about product-market fit.

Get People Talking! How To Use Open-Ended Questions For Market Discovery

PM Hardcore

” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. The “product management system of record,” I called it.). I’m Nils, I’m a new product manager here at Acme.

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

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Why Product Management Should not be Responsible for Project Management

Mind the Product

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. What is Product Management?

Bar Code Scanner Product Managers Find A Way To Grow Their Market

The Accidental Product Manager

Caption: Bar code scanners have been around for a while, how do you grow your market? Product managers for bar code scanners have it pretty good these days. Why Are Product Improvements Needed? Sounds like this would look good on a product manager resume.

From the Passenger Seat – An Engineering View of Effective Product Management

Mind the Product

An ineffective product manager can leave a pile of waste behind – a waste of time, money, hope and enthusiasm by the time the product gets launched, if it ever gets launched. Product managers are at the driver’s seat, not engineering teams.

20 Years of Product Management in 25 Minutes by Dave Wascha

Mind the Product

Dave Wascha started as a product manager 20 years ago working on Internet Explorer 4.0. Our job as product managers is to maniacally understand your customers’ problems – and you can’t do that without listening to them and understanding them.

This Framework Gives You Product Management Super Powers

PM Hardcore

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. And then we take the solutions to market. Breakthrough!

Powering to Success as a Product Manager

Spice Catalyst

Powerful Product Manager Keys. The post Powering to Success as a Product Manager appeared first on Spice Catalyst. Newsletter Dave Product Management Product Marketing

Product Management at General Assembly

Product Manager in Heels

I just wrapped up teaching a 10-week Product Management course at General Assembly in Boston, and it was an amazing experience. The 24-student class had people in Product Management roles, people launching products of their own and people hoping to get into Product Management.

Do Tech Skills Benefit a Product Manager?

Mind the Product

I have hired product managers for a while now, and worked with dozens. And since I come from a tech background, I have been asked many times (and I asked myself) if product managers should have some tech skills. I’ve even been asked by seasoned non-technical product managers if they should take a coding course. For a product manager a tech background means: You find it easier to define what is needed in terms that a dev team can easily understand.