7 Ways Product Marketers Can Collaborate with Product Managers to Move More Product

280 Group

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. The Product Manager puts products on the shelf, and Product Marketing Managers help them fly off the shelves – and into the hands of customers.

Women in Product Management: Gaining Recognition – You Asked, We Answered.

280 Group

This month, we presented a webinar from our Product Management Leadership series – No Bragging Required: How Women in PM Can Get the Recognition They Deserve. In a few situations, I have had managers who did not want me to connect with people on other teams. Product Management


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Trailblazing Women in Product Management: Xochitl Javier, Director, Product Management & Strategic Marketing at Thermo Fisher Scientific

280 Group

For our next installment of the Women in Product Management Series I interviewed Xo chitl Javier , Director, Product Management & Strategic Marketing at Thermo Fisher Scientific. How did you get into product management? Women in Product Managemen

My Faith in True Market-Facing, Customer-Value-Driven Product Management Has Been Fully Restored!

Product Management University

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Convincing stakeholders the above supports company goals (product strategy). Product Management

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

3 Creative Ways to Learn New B2B Skills for Product Management, Product Marketing and Product Demos

Product Management University

Here are three creative ways to up-level the B2B value skills of your Product Management, Product Marketing and Product Demo teams and get them certified. . Product Management Course Product Marketing Course Product Demo Course.

Demo 130

Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. What Does a Product Manager Do?

PROS & CONS: Product Management and Product Marketing Reporting to the Same Executive

Product Management University

If product management and product marketing are on the same page with complementary agendas, and both are executing well, reporting structures don’t matter. The executive leader will tag one of these functions to create the market view that drives both agendas.

Product Management Hierarchy and Job Titles

Product Management University

Whether launching a startup or creating an organization within a growing or mature company, establishing structure within your product management team is required for scale. Product Management Specialty Niche Roles. Technical Product Manager. Product Manager.

Product Manager Salary Data for 2022

280 Group

This article details general Product Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Manager . What Is a Product Manager? . Product Manager Salary for 2022 .

Get Growth With Partner Integrations

Speaker: Mandy Howard, Product Manager, ServiceTitan

Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market. Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.

Thankful for Product Management

The Product Bistro

My original entrance into Product Management I was an early 30’s applications engineer who jumped into the that role from life as an analytical chemist and process engineer at a wafer fab. Then the original recruiter that got me into product management reached out to me again.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market.

Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing?

Featured Product Management Consultant: Dean Peters

280 Group

Dean shared with us what attracted him to Product Management, why it’s important to break the addiction to activities and spend more time in the problem space, and some advice for creating and leading a Product team that can scale.

Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.

Proficientz Launches Product Management University for B2B

Product Management University

Three Dedicated Schools For Product Success & Career Growth. announced today the launch of Product Management University for B2B with three dedicated schools: The School of Product Management The School of Product Marketing The School of Product Demos.

B2B 130

Can Product Managers Use Social Media To Market Forbidden Products?

The Accidental Product Manager

Can product managers successfully promote e-cigarettes using social media? When you think about all of the products that product managers are responsible for, there are a number of them that come to mind as being “difficult” products to successfully manage.

Product Executive in Residence, Brian Nejmeh Discusses Product Management at CMU

Product Management Unpacked

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. Why Choose Carnegie Mellon for Product Management?

7 Key App Marketing Strategies


Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Seven proven app marketing strategies. Market the experience, not the app.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. And sometimes the most important feature for selling your product is one that customers never end up using.

Why Storytelling Skills For Product Management & Product Marketing Are Essential

Product Management University

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example.

Trailblazing Women in Product Management: Michelle Lance, Head of Product Management, Western Alliance Bank.

280 Group

For our next installment of the Women in Product Management Series I interviewed Michelle Lance: Head of Product Management, Western Alliance Bank. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

How AI is influencing product management jobs

Product Management Unpacked

Among the most vulnerable jobs are those with routine physical and cognitive tasks such as office administration, production, transportation and food preparation. Those whose jobs are supplemented by AI are likely to see benefits including increased productivity and overall job satisfaction.

Trailblazing Women in Product Management: Su Mi Beack, Head of Product Management at LAB Lanxess

280 Group

For our next installment of the Women in Product Management Series I interviewed Su Mi Beack, Head of Product Management, LAB, LANXESS. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

Trends in Embedded Analytics

Did you know that the embedded analytics and business intelligence market is expected to reach a $1.3 billion value in 2023? Download this Infragistics report to learn how embracing embedded analytics can unlock new markets, revenue growth, and heightened levels of customer satisfaction for your digital product.

It’s Time to Make Product Management Simple Again

Product Management University

If you’re in the “make product management simple” camp, there’s good news, and there’s bad news. 15 years ago, the conversations across the product management community were all about awareness, getting people to understand the discipline and its value to an organization.

Product Management Stock

The Product Bistro

As a Product Mentor, I've seen these career paths to Product Management: – Business Analyst – Product Marketer – Software Engineer – Visual/UX Designer – Project Manager What was your path? product management

How a Software Engineering Career Started the Journey to Fintech Product Management

Product Management Unpacked

Here’s what strategic partner PayPal did to bring scaled product management to life for this startup-oriented software engineer. He expected to get what he needed from Carnegie Mellon University’s Master of Science in Product Management (MSPM) program.

How Digital Product Managers Can Perform Effective Market Research

The Product Coalition

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Researching the market is one of the most important roles of a digital product manager. But in competitive markets, time is of the essence.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

Go-to-Market is Product Management

Feedback Loop

Product Management early stage go-to-market Product MarketingKarthik Suresh is the CTO and co-founder of Ignition.

Brand Identity For Product Management & Product Marketing: 5 Components

Product Management University

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Market & Industry Knowledge.

Career Stories and Advice on Product Management and Product Marketing

bpma ProductHub

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?

How Do Your Digital Product Management Skills Measure Up?

280 Group

A Product Manager’s experience, along with education, can indicate what they know and what they have done. However, the best way to understand a Project Manager’s abilities and level of proficiency is through a skills assessment. . 280 Blog Post Image Product Management

Drive in the Express Lane to Product Growth

Speaker: John Mansour - President, Product Management University

In this webinar, we’ll discuss the common element that gives us the fastest route to growth and which product metrics matter most.

Product Manager Salary [2021 Data]

280 Group

This article details general Product Manager salary data based on salary information reported by Salary.com and Hired.com in January 2021. Status of the Job 2021: Product Manager. Interest in product management roles has soared in the past five years.

Product Management Skills: Market Research

The Product Coalition

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Different Types of Market Research 1. Are you interested in Product Management?

Featured Product Management Consultant: Bill Haines

280 Group

How and why did you break into Product Management? . Having started my career as a beer marketer, I needed some way to redeem myself! . For a half dozen years , I met with Product Managers who had come seeking creative for their new product launches.

Solving the right problem — The importance of design thinking in product management.

Product Management Unpacked

“The manager who comes up with the right solution to the wrong problem is more dangerous than the manager who comes up with the wrong solution to the right problem” – Peter Drucker. Nobody wants their product to be received as a source of frustration.

Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

In this webinar, we'll explore product strategy obstacles and present practices to overcome them while driving clarity and alignment across your executive team.