Getting a Job as a Product Manager or Product Marketing Manager

Spice Catalyst

A client approached me recently saying, “I’m a product manager, but I can’t seem to get a job. It seems that there… Marketing Product Management Product Marketing Soft Skils Product Manager product marketing manager

Why women make great product managers

Product Management Unpacked

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. All six of the examples he uses are women in product management. Irina Farooq, VP of Product at Kinetica. Being women in product.

Career Stories and Advice on Product Management and Product Marketing

bpma ProductHub

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?

The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “productmanagers. We’ll start with a box labeled “Product.” (It’s Product manager =? Product Owner.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

Product Backlog Management – 10 Tips for Product Managers

280 Group

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. What is a Product Backlog? What Does a Typical Product Backlog Include?

Women in Product Management: Louise K. Allen, SVP Product Management and Solutions Marketing at Planview

280 Group

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? My undergrad was in Business and I majored in Marketing. I started gravitating toward Product Management then.

Pathways to a Product Management Career

Product Management Unpacked

If you’re reading this, you’re exploring how to become a Product Manager and you’ve undoubtedly concluded that you will be in high demand. The role of Product Manager is in the top 10 hardest-to-fill jobs across the entire information technology sector, which makes them among the highest paid, too. So why aren’t there more good Product Managers? The pathway to a Product Management career isn’t clear. Earn an MS in Product Management.

Persuasion Tips For Product Managers

The Secret PM Handbook

I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. In addition, I have been doing product management for years and I wrote a book on it.

How Product Managers Measure Product-Market Fit

ProductPlan

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. If no one wants your product, you don’t have a market.

Get Growth With Partner Integrations

Speaker: Mandy Howard, Product Manager, ServiceTitan

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Having two different product owner roles makes the confusion worse.

Product Management – Simplified

The Product Bistro

Product Management in a nutshell Tons of ink has been spilled on the art (and science) of product management. Product management at its very core is: Identify a problem for some market segment […]. product management essentialsAbout methodologies, strategies, and the like. Grumbling about how the role varies, depending on the organization. Yada yada yada. Let’s simplify this.

The Three Stages of Product Management Maturity

Proficientz – Product Management University

Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Product Management Product Marketing Product Strategy

Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

How to take a new offering to market

Lead on Purpose

We live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. Creating new products and … Continue reading → Learning Market-driven Product Management service market strategy product research positioning pricing offering marketing plan

Women in Product Management: Liz Buderus, VP of Product Management at Epsilon

280 Group

For our next installment of the Women in Product Management Series I interviewed Liz Buderus, Vice President of Product Management at Epsilon. To read the entire series on Women in Product Management make sure to? How did you get into product management? I became a product manager early in my career at Epsilon as it was a brand new role for the company. What do you like the most about product management?

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

Product Manager Salary Data in 2019

280 Group

This article draws on multiple sources to provide Product Manager salary data. The Product Management profession has come a long way in the past few decades – it used to be misunderstood and undervalued. Many are taking notice on the importance of Product Managers.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. And sometimes the most important feature for selling your product is one that customers never end up using.

Writing Market Requirements Effectively

280 Group

Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. The post Writing Market Requirements Effectively appeared first on 280 Group Product Management.

Product Management – the Mahi Way

Mind the Product

Learning about product management is not just restricted to the business ecosystem. The sporting world is one of the key platforms where you can gain valuable product management insights and see product leadership dynamics in action.

Spice Catalyst Product Management and Product Marketing Courses Coming to Singapore and India

Spice Catalyst

Product Management Training Singapore and India. The post Spice Catalyst Product Management and Product Marketing Courses Coming to Singapore and India appeared first on Spice Catalyst.

Why Digital Transformation Requires Product Management

Mind the Product

Because a project is at some point done, complete, shipped, and out the door – but like a business, a product is never done, and requires constant discovery and learning to improve, transform, and maintain. This is a Product Team. This is a product team.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

The SaaS Marketing Metrics that Matter to Product Managers

ProductPlan

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager.

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. Product.

The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “productmanagers. We’ll start with a box labeled “Product.” (It’s Product manager =? Product Owner.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products.

New Study: 2018 State of Embedded Analytics Report

Part 3: Analytics Development Platforms Keep Applications Ahead of the Market. To survive and thrive, intelligence needs to be pervasively integrated into the entire customer journey, operations, products, and. embedding analytic capabilities to meet ever-changing market needs.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products.

Women Succeeding in the World of Product Management

Product Management Unpacked

They became my female role models and heroines – strong, intelligent problem-solvers who used their feminine skills to their advantage,” says Kate Hare, Chief Product Officer at Photobucket, to Women 2.0 , a media and tech industry leader in gender equality.

Announcing The Secret Product Manager Handbook

The Secret PM Handbook

I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! When I started in product management, there were no classes, books, or online resources for product managers. The Secret Product Manager Handbook.

The Secret to Great Product Management

280 Group

For this video we are joined by Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Process framework.

The 5 Levels of Analytics Maturity

SOPHISTICATED PRODUCT DIFFERENTIATORS Do the analytic offerings in your application make you stand out from the crowd? can differentiate your product. 1User Demands Are Ever-Changing… Any product manager knows the disruptive nature of innovation –. software market.

Featured Product Management Consultant Interview: Phil Burton

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. The post Featured Product Management Consultant Interview: Phil Burton appeared first on 280 Group Product Management.

Should You Be A Product Manager?

The Secret PM Handbook

Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. If you’re wondering about this, or want to scope yourself against a basic set of guidelines for product managers, this post is for you.

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work. OK, well, besides transitioning to Agile for product management. IT Solutions = Products. These are products. Market Analysis.

Product Manager vs. Product Owner

Melissa Perri

“What is the difference between a Product Owner and a Product Manager?”. Honestly, I did very little of what I teach as Product Management now either. I wasn’t called a Product Manager until I bailed out of that and landed in a startup.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute