280 Group
JUNE 22, 2023
While product management has been around a long time, it’s only in more recent years that the role has become more popular. More and more the business world is embracing the value of product managers, and yet the role still often goes misunderstood. What is Product Management?
Product Management University
MARCH 14, 2023
Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. When product management, product marketing, sales and customer success teams are problem-focused, they all see the customer through a different lens. One View of the Customer. Measurable Customer Value.
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Product Management University
AUGUST 15, 2023
The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.
280 Group
APRIL 18, 2023
Jennifer is now the Vice President of Product Management at Synthetaic, an end-to-end AI company. “ I had never worked directly on an AI product before, nor had I worked in a startup, but the more it scared me, the more I knew it’s what I had to do next.” You want to be a decision maker.
Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data
In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.
Product Management University
AUGUST 21, 2023
The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. What is Strategic Product Management? Let’s have a look see! Let’s have a look see!
280 Group
MARCH 22, 2022
For our next installment of the Women in Product Management Series I interviewed Xo chitl Javier , Director, Product Management & Strategic Marketing at Thermo Fisher Scientific. To read the entire series on Women in Product Management make sure to sign up for our newsletter.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Product management goes beyond product development; it involves nurturing a cohesive team. Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products.
Speaker: Nils Davis, Principal, NPD Associates
As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have? And much more!
Speaker: Richard Cheng, Associate Product Manager, Mark43
Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. Leveraging product data to assess true business value and make informed decisions.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
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