Women in Product Management: Gaining Recognition – You Asked, We Answered.

280 Group

This month, we presented a webinar from our Product Management Leadership series – No Bragging Required: How Women in PM Can Get the Recognition They Deserve. In a few situations, I have had managers who did not want me to connect with people on other teams. Product Management

Thankful for Product Management

The Product Bistro

My original entrance into Product Management I was an early 30’s applications engineer who jumped into the that role from life as an analytical chemist and process engineer at a wafer fab. Then the original recruiter that got me into product management reached out to me again.

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Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. What Does a Product Manager Do?

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Trailblazing Women in Product Management: Laura Bednasz, Vice President, Product Management at Xylem

280 Group

For our next installment of the Women in Product Management Series, I interviewed Laura Bednasz, Vice President, Product Management at Xylem. View the full list of this blog interview series to learn the stories of more women product leaders.

Why Storytelling Skills For Product Management & Product Marketing Are Essential

Proficientz

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example.

Product Manager Salary [2021 Data]

280 Group

This article details general Product Manager salary data based on salary information reported by Salary.com and Hired.com in January 2021. Status of the Job 2021: Product Manager. Interest in product management roles has soared in the past five years.

7 Key App Marketing Strategies

Apptentive

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Oftentimes, marketers undervalue mobile advertising.

Product Management Skills: Market Research

The Product Coalition

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Different Types of Market Research 1. Are you interested in Product Management?

The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Join Robin Zaragoza, product coach and CEO of The Product Refinery, as she shares tips on how to create a powerful Value Proposition that keeps your customer at the heart of your product development process.

SUNDAY REWIND: 6 Things a Product Manager Is Not

Mind the Product

Very often we talk about what a product manager should do, what they need to learn, and how they fit into their organisation, but we like this 2015 post from Simba Sagwete detailing six key things a product manager should NOT do.

Career Stories and Advice on Product Management and Product Marketing

bpma ProductHub

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?

Trailblazing Women in Product Management: Nicole Francis, Director of Product Management at Paycor

280 Group

For our next installment of the Women in Product Management Series, I interviewed Nicole Francis, Director of Product Management at Paycor. View the full list of this blog interview series to learn the stories of more women product leaders.

A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. 2019: "How do I hire a Chief Product Officer? What is Product Management? 2019: "I'm going to get my MBA so I can be a product manager." 2019: "Product reports to the CPO."

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

B2B Product Manager October 2021

Proficientz

B2B Product Manager October 2021. We continue the theme of preparing those coming from technical roles into product management. The goal is to help them succeed right out of the gate with stronger market and customer domain expertise. Product Management.

B2B 130

Brand Identity For Product Management & Product Marketing: 5 Components

Proficientz

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Market & Industry Knowledge.

Introducing the Self-Study Version of 280 Group’s Digital Product Management Course

280 Group

Launched in 2020, 280 Group’s Digital Product Management: Live Online course has gained acclaim among product leaders as a comprehensive course covering the critical skills needed to advance their careers and bring successful digital products to market.

What is Digital Product Management?

280 Group

Indeed: What is Digital Product Management? Today’s Mainstream Product Manager. Today, the Product Manager role is sometimes summarized as being responsible for getting the right products “on the shelf”; that is, creating products that people and companies want to buy.

Get Growth With Partner Integrations

Speaker: Mandy Howard, Product Manager, ServiceTitan

Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market. Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.

15 Product Manager Memes

DevelopmentCorporate

I belong to a Facebook Group called Product Management Memes. It has over 3,900 members and is simply a meme stash for product managers, marketers, and corporate life. The post 15 Product Manager Memes appeared first on Development Corporate.

Difference Between Product Manager vs Product Marketing Manager vs Growth PM

The Product Coalition

A question I get often is the difference between a Product Manager, Product Marketing Manager and a Growth PM. Continue reading on Product Coalition ». agile growth-hacking product-management product-marketing growth-product-manager

B2B Product Manager September 2021

Proficientz

B2B Product Manager September 2021. The highest performing product management teams know the market as well or better than they know their products. Blog: High-Octane Product Management. Product Management Playbook.

B2B 130

Trailblazing Women in Product Management: Jen Cano, VP and Principal Product Manager at Elsevier

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Jen Cano, VP and Principal Product Manager at Elsevier. View the full list of this blog interview series to learn the stories of more women product leaders.

Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.

8 Reasons Why Brand Managers Need Formal Product Marketing Training

280 Group

Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role.

Four Key Product Management Lessons from Jessi Alva, Director, Technical Product Management at SAP Concur

Apptentive

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. Product Management

Product Marketing Manager vs Product Manager

eProduct

The post Product Marketing Manager vs Product Manager appeared first on eProduct. Product Management Best Practices Product Management Career

4 Lessons from Product Management Experts

Apptentive

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. Product Management

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. And sometimes the most important feature for selling your product is one that customers never end up using.

The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “productmanagers. We’ll start with a box labeled “Product.” (It’s I suspect most of what you’ve learned about product management thus far has revolved around “the product.” By the end of this post you’ll have a much better context for thinking about “the product.”. Product manager =?

Product Management Stock

The Product Bistro

As a Product Mentor, I've seen these career paths to Product Management: – Business Analyst – Product Marketer – Software Engineer – Visual/UX Designer – Project Manager What was your path? product management

A Guide to Breaking Into Product Management

Mind the Product

I’m a product manager with more than 10 years’ experience in digital products, but I wasn’t always in Product. As a former marketer, I wanted to write a guide for professionals aiming to make a successful jump into product management and now I have.

New McKinsey Report Spotlights Product Management and Other Reskilling Efforts in Response to Market and Technology Trends

280 Group

Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. Product teams are the center point of innovation and growth in most companies. Product Management

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

Product Manager vs. Product Owner — You Asked, We Answered

280 Group

Last month, we presented the webinar, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? Are Product Managers both Traditional and Agile? Secondly, is an Agile Product Manager a Product Owner?

B2B Product Manager August 2021

Proficientz

B2B Product Manager August 2021 Issue. If you’ve been through an acquisition, you understand the challenges of merging product teams let alone cultures and processes. Enjoy our B2B Product Manager August issue. Blog: High-Octane Product Management.

B2B 130

3 Trends in Financial Services that Product Managers Must Tackle by Upskilling

280 Group

Download the Brief: Industry Trends in Financial Services with Product Management Transformation. According to Flexera, 54% of companies worldwide are prioritizing digital transformation, and Grandview Research projects the global digital transformation market size will reach $400.34

Product Executive in Residence, Brian Nejmeh Discusses Product Management at CMU

Product Management Unpacked

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. Why Choose Carnegie Mellon for Product Management?

Collaborate Better with Your Customer-Facing Teams

Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC

Customer discovery is the lifeblood of product teams to identify the most important customer needs to solve next. Often it's the Product and UX members of the trio who take lead on facilitating this discovery. But what about other customer-facing teams in an organization? How do product teams best partner with these teams to understand customers’ unmet needs and decide which needs to address next?