Three steps toward creating market-leading products

Lead on Purpose

The goal of every company and product leader is to invent products (or services) that become recognized market leaders. Creating a new product category is icing on the cake, but also rare and extremely difficult.

Career Stories and Advice on Product Management and Product Marketing

bpma ProductHub

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?

Getting a Job as a Product Manager or Product Marketing Manager

Spice Catalyst

A client approached me recently saying, “I’m a product manager, but I can’t seem to get a job. It seems that there… Marketing Product Management Product Marketing Soft Skils Product Manager product marketing manager

“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

Digital transformation impacts almost everything, so the demand for product management continues to increase – every day. Modern product management started in 1931 with a memo written by Neil H. Demand for product managers will not stop in the foreseeable future.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Why women make great product managers

Product Management Unpacked

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. All six of the examples he uses are women in product management. Irina Farooq, VP of Product at Kinetica. Being women in product.

Women in Product Management: Linda Andries, SVP Product Management at Measured Progress | AdvancED

280 Group

For our next installment of the Women in Product Management Series I interviewed Linda Andries, SVP Product Management at Measured Progress | AdvancED. To read the entire series on Women in Product Management make sure to? How did you get into product management? I started my career in market research, strategy and communications. In the last ten years it’s been about platforms as a product. Women in Product Management

A Candid Letter From a Product Management Instructor

280 Group

When I’m in front of a class of product managers, product management hopefuls, or even those who started their role today – I can scan the room. That’s why we’ve introduced Certified Product Manager Online – Virtual Instructor Review. Product Management

Sustainable Pace in Product Management

Roman Pichler

A framework like Scrum offers specific techniques that ensure sustainable pace—unfortunately, only for development team members and not for product people. But sustainable pace is equally important for you, the person in charge of the product. With Other Product People.

Tips for Growing a Product Management Team

Roman Pichler

Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio. Once you’ve identified the products, determine the skills required to manage each asset.

Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

Persuasion Tips For Product Managers

The Secret PM Handbook

I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. In addition, I have been doing product management for years and I wrote a book on it.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Having two different product owner roles makes the confusion worse.

Women in Product Management: Louise K. Allen, SVP Product Management and Solutions Marketing at Planview

280 Group

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? My undergrad was in Business and I majored in Marketing. I started gravitating toward Product Management then.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products.

How Product Managers Measure Product-Market Fit

ProductPlan

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. If no one wants your product, you don’t have a market.

Product Management – Simplified

The Product Bistro

Product Management in a nutshell Tons of ink has been spilled on the art (and science) of product management. Product management at its very core is: Identify a problem for some market segment […]. product management essentialsAbout methodologies, strategies, and the like. Grumbling about how the role varies, depending on the organization. Yada yada yada. Let’s simplify this.

Pathways to a Product Management Career

Product Management Unpacked

If you’re reading this, you’re exploring how to become a Product Manager and you’ve undoubtedly concluded that you will be in high demand. The role of Product Manager is in the top 10 hardest-to-fill jobs across the entire information technology sector, which makes them among the highest paid, too. So why aren’t there more good Product Managers? The pathway to a Product Management career isn’t clear. Earn an MS in Product Management.

Get Growth With Partner Integrations

Speaker: Mandy Howard, Product Manager, ServiceTitan

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Product Management Product Marketing Product Strategy

Data-Driven Product Management: How To Become an Insight-Driven PM

280 Group

This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product. what does it really mean to Product Managers? What is a Product Manager to do?

Product Backlog Management – 10 Tips for Product Managers

280 Group

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. What is a Product Backlog? What Does a Typical Product Backlog Include?

Product manager, problem finder

The Product Coalition

Moreover, you’ve got skills, you have that flare when speaking with customers and that passion for UX design, you know the product like anyone else and you seem to be the natural candidate to put out fires. Are you writing marketing requirements or scope of work? I get it.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. And sometimes the most important feature for selling your product is one that customers never end up using.

B2B Product Manager Magazine June 2019

Proficientz – Product Management University

The B2B Product Manager Magazine June 2019 is now available. Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success.

7 Product Management Lessons From Real Product Managers

ProductPlan

With broad, sometimes ambiguous responsibilities and high expectations, the product manager role is constantly evolving. Product managers are continuously learning new things and need to improve themselves (not just the products they manage) on a daily basis.

Are Product Managers Becoming Too Technical?

Proficientz – Product Management University

Product managers with technical backgrounds have steadily increased over the years. Is this good or bad for the product management professions? The answer is yes if your definition of product management is the classic text book definition.

Product Management – the Mahi Way

Mind the Product

Learning about product management is not just restricted to the business ecosystem. The sporting world is one of the key platforms where you can gain valuable product management insights and see product leadership dynamics in action.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

Writing Market Requirements Effectively

280 Group

Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. The post Writing Market Requirements Effectively appeared first on 280 Group Product Management.

3 Critical Skills Preventing You From Becoming a Great Product Manager

280 Group

However, when it comes to a career in Product Management, just focusing on strengths is not going to cut it. Product managers must think strategically about their skill sets and address their weakest areas to give their products the best chance of success. We will explain why these three skills are important to product managers and offer some tips to improve. When product managers underperform in key skill areas, their teams and products suffer.

Establishing a market-led culture with a Product Management framework

BrainMates

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Product Management

New Study: 2018 State of Embedded Analytics Report

Part 3: Analytics Development Platforms Keep Applications Ahead of the Market. To survive and thrive, intelligence needs to be pervasively integrated into the entire customer journey, operations, products, and. embedding analytic capabilities to meet ever-changing market needs.

Lessons in Product Management.

The Product Coalition

Image Source If you’re even slightly inclined towards Product Management, there’s very little probability that you may not have heard of “ Product Hunt ”. It is the place to learn about cool tech products that people are creating and testing.

The Three Stages of Product Management Maturity

Proficientz – Product Management University

Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams.

Product Manager Salary Data in 2019

280 Group

This article draws on multiple sources to provide Product Manager salary data. The Product Management profession has come a long way in the past few decades – it used to be misunderstood and undervalued. Many are taking notice on the importance of Product Managers.

Why Digital Transformation Requires Product Management

Mind the Product

Because a project is at some point done, complete, shipped, and out the door – but like a business, a product is never done, and requires constant discovery and learning to improve, transform, and maintain. This is a Product Team. This is a product team.

The 5 Levels of Analytics Maturity

SOPHISTICATED PRODUCT DIFFERENTIATORS Do the analytic offerings in your application make you stand out from the crowd? can differentiate your product. 1User Demands Are Ever-Changing… Any product manager knows the disruptive nature of innovation –. software market.