Remove Differentiation Remove Messaging Remove Roadmap Remove Sales Training
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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Sales Training. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role.

B2B 100
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. DON’T PANIC! Positioning. Product Demos.

Marketing 130
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The Great Silence

The Product Coalition

If someone asked me to compete with most organisations today, I wouldn’t fuss with innovation so much or think of competitive differentiators, I’d just solve the problem of how time is spent organisation wide, and try and build a company that does the same thing, with less distractions. Meetings also have a way of procreating.