Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Business of Software Conference

AUGUST 10, 2023

He had hired Kyle Bazzy and Derik Sutton into sales and marketing roles and he felt the work they had done could offer significant differentiation in the market. As a marketer, you think about measuring site traffic, SEO optimization, downloads of white papers. They were given his support to do something different.

White Paper 52

White Paper User Testing Demo Customer Experience 52

ProductPlan

NOVEMBER 9, 2022

Identify launch scope and messages. The product may be baked, but marketing messages may get refined until much closer to launch as more beta feedback and A/B testing results come in, and the final target and buyer personas get defined. With a defined audience and messages, next comes execution and outlets. Create content.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

eG Innovations

AUGUST 3, 2021

You can read more about the options eG provides to monitor the Citrix Cloud here: Citrix Cloud Deployment Monitoring – White Paper | eG Innovations ([link]. Also, see our white paper on best practices for monitoring and troubleshooting Citrix logon issues: [link]. What is considered a slow Citrix logon?

Analytic Tools 52

Analytic Tools Data Visualization Research Software Reporting Tools 52