Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Product Management University

AUGUST 15, 2023

Product releases are still the execution phase but everything works better when priorities across all products are synchronized to target customer needs in the company’s highest priority markets. Your customers across all market segments do the same things the same way 80% of the time and 20% different.

Product Management 246

Product Management Product Manager White Paper Management 246

Business of Software Conference

AUGUST 10, 2023

(Remember Jason Cohen’s experience at Smart Bear when he felt he had to hire a veteran enterprise sales guy?). He had hired Kyle Bazzy and Derik Sutton into sales and marketing roles and he felt the work they had done could offer significant differentiation in the market. They were given his support to do something different.

White Paper 52

White Paper User Testing Demo Customer Experience 52

ProductPlan

NOVEMBER 9, 2022

The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. A product launch may seem daunting, but they’re well worth the effort, whether it’s a brand-new product or just a big update to an old favorite.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

eG Innovations

AUGUST 3, 2021

3 How could I monitor the end-user network, client, etc. But every time while talking with the user, they told me “My network is ok I tested it through streaming a video and it runs fine but the Citrix connection is slow.”. 4 Can eG Enterprise narrow down issues related to the user’s ISP provider? in a home office?

Analytic Tools 52

Analytic Tools Data Visualization Research Software Reporting Tools 52