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Product Portfolio Management & the Strategic Ripple Effect 6 of 10 – A Portfolio Roadmap Isn’t Just a Product Thing

Product Management University

customer on-boarding configures features for the customer for each product. customer success encourages their accounts to buy/adopt new features for each product. Since the theme here is ripple effect, let’s look at the ripple effect of feature-based roadmaps. Do you see what’s happening here? Incredibly difficult!

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Product Managers – More Strategic as Product CEO or Portfolio Executive?

Product Management University

Simply put, strategic product management is defined by the quantifiable strategic value your customers and your organization receive from the products you manage. A CEOs job is to return value to shareholders, investors, customers and employees. Think of it as the ultimate reason customers hire your portfolio! See #4 above.

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

Product releases are still the execution phase but everything works better when priorities across all products are synchronized to target customer needs in the company’s highest priority markets. Your customers across all market segments do the same things the same way 80% of the time and 20% different.

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How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Mobile – enabling employees to use their mobile devices at work, or supporting the use of mobile devices when engaging with their customers and suppliers.

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Precision in the Language of Messaging

Pragmatic Marketing

. “We engage with product management to start and confirm the value proposition, key personas and their pain points based on current learnings from customers. ” Remember the audience—the customer—while building that messaging framework. ” Address one market segment at a time when developing the message.

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Precision in the Language of Messaging

Pragmatic Marketing

. “We engage with product management to start and confirm the value proposition, key personas and their pain points based on current learnings from customers. ” Remember the audience—the customer—while building that messaging framework. ” Address one market segment at a time when developing the message.

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Product Launch Timeline

ProductPlan

The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. A product launch may seem daunting, but they’re well worth the effort, whether it’s a brand-new product or just a big update to an old favorite.