Sequent Learning

DECEMBER 20, 2023

What is a Product Manager? The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and executing product initiatives, they’re the visionary behind the product’s success.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. First, a product strategy is NOT a product roadmap. It’s an important tool, but it is not a strategy.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Userpilot

NOVEMBER 14, 2022

What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development.

Product Research 97

Product Research User Testing Onboarding KPIs Research Software 97

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. Product service management vs product management.

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

The Product Coalition

FEBRUARY 24, 2021

Today’s rapidly evolving tech landscape favors short feedback loops and requires roadmap flexibility to pivot and solve customers’ most pressing problems as they arise. As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases.

Research Software 92

Research Software Feedback Software Technical Review Software Review 92

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

Outbound 80

Outbound Product Management Product Manager Inbound 80

ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. But it’s pretty hard to do anything without understanding how to incorporate empathy into product management.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Source: 2020 State of Product Marketing report.

Feedback Software 89

Feedback Software Product Research Research Software Product Marketing 89

ProductPlan

AUGUST 10, 2023

A clear product vision Every business and product needs a vision to guide everything that follows, from strategy to staffing to roadmaps. Taking a bifurcated approach to product development and innovation is more vital than ever. The product vision defines where the business wants the product to be.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. Z” is positioned to establish significant price differential with “Y”.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

JANUARY 14, 2023

What is product success? What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? Successful SaaS products satisfy user needs and realize organizational business goals. Continuous Product Discovery.

Feedback Software 96

Feedback Software Research Software Product Research User Testing 96

ProductPlan

AUGUST 10, 2023

A clear product vision Every business and product needs a vision to guide everything that follows, from strategy to staffing to roadmaps. Taking a bifurcated approach to product development and innovation is more vital than ever. The product vision defines where the business wants the product to be.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

ProductPlan

FEBRUARY 22, 2023

As a product manager, one of the toughest challenges I and my fellow PMs face is prioritizing the right features amongst an ever-increasing influx of data from customer feedback, product analytics, and the never-ending list of stakeholder requests. A successful product never sacrifices the user experience.

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

Product Management University

OCTOBER 19, 2023

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. Product Team Roles.

Analytic Tools 89

Analytic Tools Feedback Software Research Software Product Research 89

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 83

Feedback Software Research Software Analytic Tools Product launches 83

ProductPlan

DECEMBER 21, 2020

Making a shift to product-led growth sounds pretty appealing, especially to product managers. But unless your company offers paid services along with its line of products, how is this different from “regular” growth? And what does it mean for the product leaders steering the ship and plotting out roadmaps ?

User Testing 105

User Testing Research Software Customer Experience Product Research 105

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. Recruiters and hiring managers usually take around 6 seconds to go through a resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Sequent Learning

SEPTEMBER 28, 2018

Product Management vs. Project Management. As Steven Haines outlines in The Product Manager’s Desk Reference , Product Management is the business management of products, product lines, or portfolios, holistically, for maximum value creation, across their life cycles.

Reporting Tools 40

Reporting Tools Product Management Product Manager Management 40

Pragmatic Marketing

MAY 23, 2017

How do you leverage your skills to ensure a triumphant product launch and continued relevancy and success? Launching: Version 1.0. Before you can manage your product, you have to launch it. And you must regularly refresh your career roadmap, just as you would for a product. You As the Product.

Branding 70

Branding Product Research Roadmap Customer Experience 70

The Product Coalition

SEPTEMBER 2, 2019

After that, the startup is pushed to get outside the building and understand the necessity of real customer feedback management for product managers who try to improve the product. The product enters the existing niche market, which has rather high competition. That’s when the trough of sorrow begins.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Department of Product

MAY 22, 2020

Product managers and product leaders should have an inherent sense of what’s valuable to customers. If a product person isn’t equipped with the ability to sense what might be valuable to others, product management might not be the best career choice in the first place.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

ProductPlan

OCTOBER 4, 2022

By understanding their product strategy, hopefully, some inspiration for how your product offering can outcompete them. Competitive intelligence for product management. The product team will tap more tactical research when working with sales and marketing to build out battle cards or hone their messaging.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

The Nook failed to: Focus on differentiation in the space. The product was only advertised in storefronts and did little to compete in the online space. Tell me about a time when you influenced a product roadmap. Use data from your experience to talk to the efficacy of a product launch.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Develop the product roadmap. Problem-solving mindset.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

ProductPlan

DECEMBER 21, 2020

Making a shift to product-led growth sounds pretty appealing, especially to product managers. But unless your company offers paid services along with its line of products, how is this different from “regular” growth? And what does it mean for the product leaders steering the ship and plotting out roadmaps ?

User Testing 40

User Testing Research Software Customer Experience Product Research 40

Userpilot

DECEMBER 8, 2022

We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly.

Feedback Software 97

Feedback Software Research Software User Testing Analytic Tools 97

The Product Coalition

MAY 3, 2021

That’s where creating a product launch plan comes in. A product launch plan is a strategy that outlines your specific goals for a new release and how to promote it in your market. It helps you align with different team departments, better understand your customers , and find ways to step up your SaaS product.

Product launches 125

Product launches Feedback Software Research Software User Testing 125

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job? Product Marketing Is About Strategy, Not Tactics.

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Sachin Rekhi

AUGUST 15, 2016

The area I most often get asked to help product managers on is preparing them for their upcoming product management interviews. Keep in mind that while these were common questions I personally asked product managers that I interviewed at LinkedIn, there is no standard set of questions nor interview template at LinkedIn.

Product Research 77

Product Research User Testing Product Management Product Manager 77

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Maintaining the PMF requires regular reviews of your differentiation and positioning strategies, especially during expansion into new markets.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

JULY 27, 2022

Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition. Finally, when in decline, turn to international markets, pivot your product, or adjust your pricing to aid your survival. Introduction stage.

User Testing 95

User Testing Feedback Software Analytic Tools Research Software 95

Department of Product

AUGUST 22, 2022

A health check would focus on understanding which devices users are using to access your product today, whether or not this is in line with company expectations and what opportunities arise as a result of this. Value proposition Product management is, at its heart, about creating and delivering value to users.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Centercode

APRIL 1, 2021

Here’s how adopting Centercode helps organizations level-up and generate greater impact throughout product development with their customer tests. Product: Driving the Roadmap with Customer-Validated Insights. Product is command central when it comes to ensuring both a successful launch and subsequent product releases.

User Testing 59

User Testing Research Software Feedback Software Product Research 59

Department of Product

AUGUST 2, 2020

How product managers and UX content writers can build a solid product content strategy Developing a product content strategy means product managers, designers and UX content writers working closely together. The unsung heroes of the modern product team will thank you for it.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52