Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

BrainMates

NOVEMBER 1, 2021

Even if we took the oft-quoted “95% of products fail” (most commonly attributed to Clayton Christensen) to mean “95% of ideas fail”, we would still be taking far too many ideas through to production & launch. Most companies are in reality reviewing and failing several orders of magnitude less ideas than this.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

BrainMates

OCTOBER 30, 2022

Estimates indicate it takes about 3000 raw ideas to make one commercially successful product ( Stevens & Burley, 1997 ), and in some industries much more. In reality, most companies are reviewing and failing ideas several orders of magnitude less than this. Juicero is a widely mocked example of a product that provides no benefit.

Development 59

Development Transportation Research Software Product Research 59

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. To create a successful activation strategy , you must first define your product's value proposition. Tableau builds trust with potential customers on software review platforms. Userpilot's AI launch on Product Hunt.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

ProductPlan

JUNE 14, 2022

Peloton : Use technology and design to connect the world through fitness. Uber : Transportation as reliable as running water, everywhere for everyone. It also empowers the company to pivot if necessary without completely abandoning its product vision. Empowering people to be the best version of themselves anywhere, anytime.

Vision 59

Vision Product Strategy Strategy Feedback Software 59

Andrew Chen

JUNE 25, 2019

While both consumer marketplaces are very different — one is a city-by-city transportation service, the other a global network of homes — they also share a lot of similarities too: Both were founded within a year of each other, quickly found network effects, made major design innovations that made the consumer experience 10X better, and much more.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111