Differentiation Research Software Sales Training Testing 
The Product Guy
JUNE 15, 2017
Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Research initiatives (e.g., what problems about your users or business you’ve identified recently and their impact, what solutions might be viable, what you plan to learn about soon). Research initiatives (e.g.,
Amplitude
MARCH 11, 2020
Ideally, stakeholders come to the table with informed and researched perspectives as to how they would force rank feature priorities and what the features could achieve once delivered. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. You can align on direction.
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Pragmatic Marketing
OCTOBER 11, 2019
This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up.
Pragmatic Marketing
OCTOBER 11, 2019
This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up.
The Product Coalition
FEBRUARY 26, 2022
To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space. One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role.
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