Remove Differentiation Remove Software Review Remove Strategy Remove Transportation
article thumbnail

Product Positioning for Product Managers

Department of Product

But a target customer for Audi may perceive higher value due to the connection to Porsche. Land and expand strategies explained New markets and disruptive products have more latitude to redefine what customers perceive and want. This is what is called a “land and expand” strategy with a low barrier to try a product.

article thumbnail

Urban Navigation Supercharged – With Viktor Eperjesy | ? Design Aloud

UX Studio

With his help, in this episode, we delve into the creation of Budapest GO, a game-changer application for public transport in Budapest. He’s worked with clients in banking, insurance, mobility, and logistics, with a notable project being the Budapest GO initiative with BKK (Center of Budapest Public Transport).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. This leads to improved brand awareness and differentiation from other brands. Tableau builds trust with potential customers on software review platforms.

Branding 105
article thumbnail

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

You know, if you can’t differentiate yourself and you’re highly reliant on paid marketing, the movie typically doesn’t end really great, and so, we look for segments where there’s a balance or they come up with that really unique growth hack and they’re not then reliant on paid channels. Andrew: Exactly.

article thumbnail

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

While both consumer marketplaces are very different — one is a city-by-city transportation service, the other a global network of homes — they also share a lot of similarities too: Both were founded within a year of each other, quickly found network effects, made major design innovations that made the consumer experience 10X better, and much more.

article thumbnail

Six-and-a-half Philosophies for Experience Design & Innovation

UX Planet

Whether it’s a town with a waterfall called “falls,” a famous man who founded the area, or just simply differentiating an ‘upscale area’ from a ‘rough area,’ the events that happen at a location define it. In-house might also be inflexible , think about how long corporations keep legacy software running.

article thumbnail

Bootstrapping A Business In The Face Of Well-Funded Competition | Laura Roeder, MeetEdgar | BoS Europe 2018

Business of Software Conference

In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? We lost some of our functionality as a tool due to API changes. Upcoming Events.