eBook Market Research Marketing Product Strategy 
The Product Coalition
DECEMBER 6, 2023
The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.
PMLesson's Ace the PM Interview
APRIL 25, 2022
Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.
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The Product Coalition
DECEMBER 11, 2023
With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Note: not all the gaps are product gaps.
The Product Coalition
JUNE 19, 2022
One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market market research, customer insights, backlog grooming, etc.?—?when Working on the product strategy” is way too vague.
The Product Coalition
DECEMBER 11, 2023
As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better. In one of my early career roles, I was brought into the company as a development team leader with a very specific task they wanted me to lead.
UX Studio: Product Management
AUGUST 17, 2018
Estimating market demand and value. Pro tip: Does our product really meet a need? Are we targeting the right market? Ideally, the product team has already passed that. In such cases, professional market research may work better for starters. The basic answer: any and every time during the product cycle.
Revulytics
AUGUST 8, 2019
Walking back announcements that marketing – or worse, the CEO – has made. So it’s helpful to step back and think: what exactly do we expect of product management? So here you go: “The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself.”.
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