The Product Coalition

DECEMBER 11, 2023

As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better. In one of my early career roles, I was brought into the company as a development team leader with a very specific task they wanted me to lead.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

JUNE 19, 2022

market research, customer insights, backlog grooming, etc.?—?when My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on June 14, 2022.

User Testing 125

User Testing Strategy Customer Experience Market Research 125

Centercode

FEBRUARY 18, 2021

Why It’s Vital to Move Beyond “Beta” While most companies are running beta programs, beta testing never fully developed into its own field with standardized practices in the way user experience or market research did. Read the Ebook. Then along came Agile.

User Testing 59

User Testing Customer Experience Feedback Software Data Visualization 59

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Your product’s mailing list should use marketing automation to onboard and retain users.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Product Innovation Educators

FEBRUARY 22, 2021

In 2004, we started thinking about how we could build an ebook service. We identified what the customer would need to read ebooks—a device to store ebooks, a paper-like reading experience, the ability to download more books, etc. Instead, we focused on invention on behalf of the customer. It’s an iterative process.

Customer Feedback 82

Customer Feedback User Testing Customer Experience Product Management 82

ProductPlan

MAY 13, 2020

The whole point is to see what works and achieve market validation for the principle assumptions of its value proposition. Convincing these cohorts that this isn’t “throwaway work” because you’re bad at market research or can’t make up your mind is essential to instituting an experimentation-friendly climate.

Product Research 62

Product Research User Testing Weak Development Team Roadmap 62

UX Studio

APRIL 25, 2019

It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. When does the time come for this type of research? How we conducted brand research on our UX studio brand. Takeaways on branding research. An “inclusive” marketing strategy. Brand awareness.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.

User Testing 78

User Testing Technical Review Product Marketing Product Research 78

Userzoom

DECEMBER 17, 2019

This free-to-download bundle contains the following resources: Benchmarking 101 [ebook]. How to be a great UX research leader: Engage your stakeholders [Article]. This way, they will see that their needs are directly addressed through this research and will be more inclined to approve.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Userpilot

MAY 9, 2024

Understand Your Customers To design a successful customer onboarding process, research your customers to understand their goals , problems, and the context in which they operate. Use the insights from market research , surveys and interviews, and conversations of your customer-facing teams to create user personas representing main user types.

Onboarding KPIs 52

Onboarding KPIs User Testing Data Visualization Analytic Tools 52

Centercode

FEBRUARY 11, 2021

Market research, quality testing, user experience, and product analytics are absolutely essential to building a good product. We’ve helped hundreds of companies run thousands of projects with millions of testers to bring game-changing products to market. It’s pretty simple, actually: perfect your product.

User Testing 98

User Testing Technical Review Customer Experience Product Research 98

UX Studio: Product Management

AUGUST 17, 2018

Estimating market demand and value. Are we targeting the right market? In such cases, professional market research may work better for starters. Download our free ebook now! Example: “Imagine that as marketing manager of a company, you must choose the newsletter service provider your company will use”.

User Testing 141

User Testing Product Research Research Software Feedback Software 141

ProductPlan

APRIL 25, 2023

This entails customer and market research, internal prioritization exercises, and tying back product goals and metrics to organizational targets and KPIs. Our free ebook will show you the way. Before going further, let’s revisit the responsibilities and purpose of each role. They’re both part of the same great team.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

Revulytics

AUGUST 8, 2019

Walking back announcements that marketing – or worse, the CEO – has made. So here you go: “The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself.”. He’s not talking about marketing communications. Or about supporting the market of many?

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

The Product Coalition

FEBRUARY 12, 2020

It could be because the market is always moving faster than we can, and we are constantly chasing it, or because to make an impact we are 100% dependant on other people (as much as I hate to admit it, even an amazing product strategy document won’t make an impact unless people adopt and implement it).

Customer Experience 78

Customer Experience Product Management Product Manager User Testing 78

Userpilot

JANUARY 26, 2024

But what about product-led content marketing? TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. Ahrefs provides value to customers with their detailed how-to guides on how to leverage the tool for SEO and digital marketing.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52