The Product Coalition

DECEMBER 6, 2023

When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. Here is how a product strategy can help you create business results, even when the market is not in your favor. Part of the research is for fine-tuning how I explain the value as well as the service itself to founders and investors.

Product Strategy 146

Product Strategy Research Software Strategy User Testing 146

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Userpilot is a product growth platform. It helps create in-app experiences to optimize user conversions. How to create an effective conversion path Ready to build a successful conversion path for your SaaS product? Let’s get to it!

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

UX Studio

APRIL 25, 2019

Let’s jump into branding research! It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. When does the time come for this type of research? A snapshot of tools and techniques. How we conducted brand research on our UX studio brand. Do research!

User Testing 74

User Testing Product Research Research Software Branding 74

Centercode

FEBRUARY 11, 2021

And in the realm of technology, Centercode research revealed that 55% of consumers planned to skip in-store shopping completely and purchase new tech devices online — an 8% increase from 2019. Purchases Are More Research-Driven. They’ve done their research, they’ve read reviews, they’ve weighed their options.

User Testing 98

User Testing Technical Review Customer Experience Product Research 98

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? Product-led content comes in different formats, including videos , case studies , blog posts, research reports, checklists , newsletters , and social media posts.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Centercode

FEBRUARY 18, 2021

In the early 90s, the technological landscape was a very different place. And the idea of a home filled with technology that could wirelessly communicate not only with you but other pieces of technology was, for most, as out of reach as something on the Jetsons. Read the Ebook. Give Elon a little more time.).

Customer Experience 59

Customer Experience User Testing Feedback Software Customer Feedback 59

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.

User Testing 84

User Testing Technical Review Product Marketing Product Research 84

Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. You said we need to focus on problems, not solutions. They’re solutions people. Development and marketing are better “solutions people” than product managers.

Product Research 54

Product Research Research Software User Testing Reporting Tools 54

The Product Coalition

FEBRUARY 12, 2020

You can blame the global economy and the need to work with a variety of timezones simultaneously, or the technology which allows us to stay connected 24/7. I use Trello for my list, but you can pick any other tool (or pen and paper). These tasks have to be extremely small and can’t require deep thinking or research.

Customer Experience 84

Customer Experience Product Manager Product Management User Testing 84

ProductPlan

APRIL 25, 2023

This entails customer and market research, internal prioritization exercises, and tying back product goals and metrics to organizational targets and KPIs. They spend much of their time socializing and communicating findings from the field and their research to internal stakeholders. Our free ebook will show you the way.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

The Product Coalition

DECEMBER 11, 2023

A customer persona is a great tool here since it helps you get into their general mindset and not just the specific interaction with your product. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

PMLesson's Ace the PM Interview

APRIL 25, 2022

Sample Answer Spotify's "Wrapped" campaign is my favorite marketing campaign. They look at listening trends at both the platform level and the individual user level. Over my career, I've done my best to shape my engineering skills to be able to one day work directly in autonomous vehicle technology.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

ProductPlan

MAY 13, 2020

Evolution is on permanent fast-forward as everything from consumer behavior to technology to business models exists in a perpetual state of flux. Well-researched plans and strategies have a short shelf life, as their underlying assumptions fluctuate and transform. No one wants to work on something destined for the rubbish bin.

Product Research 82

Product Research User Testing Weak Development Team Roadmap 82

The Product Coalition

DECEMBER 11, 2023

So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Another component could be to break into a new market segment. There could be product gaps, technology gaps (for example scale), regulation gaps, or even branding gaps. And guess what?

Startups 78

Startups User Testing Customer Experience Roadmap 78

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

UX Planet

MARCH 9, 2025

You gather insights through research, testing, and feedback, making sure products meet real userneeds. You Make Data-Driven Decisions You rely on research, testing, and analytics to guide design choices. I assure this blog is going to be super actionable. Why UX Designers make Great Product Managers?

Data Visualization 64

Data Visualization User Testing UX Analytic Tools 64