Remove eBook Remove Onboarding KPIs Remove Positioning Remove Product Marketing
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Insights: Using product analytics to find metrics that predict retention

Mixpanel

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

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3 Things Missing From Your Product Requirements

The Product Coalition

Product requirements are there to help the team understand what you want to build. Here are three things that if you include in your product requirements would make your life easier and help your developers deliver on what you really intended, not on what you told them to build. Your goals have many layers in them. share it as it is.

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What Are The Stages Of The SaaS Sales Process?

Userpilot

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. By automating planning, businesses can save time, increase productivity and turn support from a cost center into a profit driver.

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Why offline products are so compelling for acquiring customers. Why onboarding is so important for retention/churn. High frequency versus episodic usage products. Network effects and why different products’ network effects are different from each other. Hope you enjoy it! Palo Alto, CA. Andrew: Right.

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Funnel Marketing: Definition and Strategies That Work for SaaS

Userpilot

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. The beauty of marketing funnels is their flexibility.

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Content marketing vs Product marketing: What’s the difference? [Examples included]

Userpilot

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?