The Product Coalition

FEBRUARY 18, 2024

As a product leader, you are in a unique position. It is so easy to give answers and explain what you want done, but that puts you in a position where you need to do everything and make all the decisions. Align Sideways Do you ever feel that you are the only one who doesn’t get it? Well, think again.

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The Product Coalition

FEBRUARY 11, 2024

I never had the opportunity to keep that promise, and the feature kept living: poorly written and unused, but providing a positive answer to RFIs and RFPs until I left 3 years later. If you have a product marketing manager, this is a good opportunity to involve them.

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Framework User Testing Customer Experience Definition 105

The Product Coalition

FEBRUARY 27, 2022

So you found a new position as a product leader, congratulations! Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position. and in product leadership positions there is so much of it!

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The Product Coalition

MARCH 12, 2023

Hiring a product leader is never easy. In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Here are a few things to consider when you seek your next product leader. As such, your product leader needs to have a varied skill set and needs to know when to use each.

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User Testing Product Research Consulting Leadership 107

The Product Coalition

AUGUST 9, 2021

I tried the positive angle (“I see you are not happy, so tell me what you want and we’ll figure it out”), but the answers I got were nothing I could work with (“I want to work alone and for no one to ask questions about what I’m doing”). My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an How big is the gap?

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The Product Coalition

DECEMBER 11, 2023

For example, if your journey is along the lines of the general journey toward product-market fit , you might explain that you have identified your Ideal Customer Profile (ICP) and now are in the process of succeeding with a few of them. There are more details to it. Happy roadmapping!

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The Product Coalition

DECEMBER 19, 2021

Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late. The product management part is so crucial in a startup’s success, that you need to invest more time in it, not less.

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Product Management Product Manager User Testing Weak Development Team 164

Mixpanel

NOVEMBER 8, 2021

This is particularly important when you’re product-led. Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product.

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The Product Coalition

DECEMBER 21, 2020

This guide is about relationships within management and the impact you will be able to make, so the methods mentioned below are very relevant and can help you regardless of the position you are in. Level 1: Identifying and Raising Problems As product leaders, we are in a unique position to identify cross-functional problems.

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The Product Coalition

JANUARY 24, 2021

If your sales cycle is long, you need to understand if the product can be ready not by the end of the year but by the time you need to start selling it in order to complete the sale on time. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an All of these questions often go unnoticed unless someone provokes them.

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The Product Coalition

JULY 25, 2021

If your product managers don’t have an intrinsic motivation to grow, and you still need them to, you must instill it in them. There are two ways to do that: Positive motivation : explain to them why growing is good for them. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

DECEMBER 11, 2023

For example, if you need to make a presentation to the board of directors, your tendency might be to show everything in a positive light — you might feel that the CEO needs it to be this way. was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story.

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The Product Coalition

APRIL 18, 2021

This is true whether you are interviewing for a new position or working with your colleagues on a new idea. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on April 12, 2021.

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Research Software User Testing Leadership Weak Development Team 132

The Product Coalition

FEBRUARY 14, 2021

If you simply want to have a positive impact on a certain metric, and you can only set a ballpark of what you expect this impact to be?—?share My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an If the goal is numeric, explain why this specific number was chosen. share it as it is.

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Onboarding KPIs Weak Development Team Customer Experience User Testing 170

The Product Coalition

JANUARY 17, 2021

But the truth is, that not only will it not result in a positive impact, it can also actually cause you harm. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 13, 2021.

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User Testing Customer Experience B2B Reference 109

Intercom, Inc.

NOVEMBER 3, 2022

Your product marketing is so on point – the way you’ve been able to facilitate this self-serve and onboarding journey that is relatively frictionless, and the way that you position yourselves in the broader market. We’ve got an ebook on our website, so I encourage people to check it out.

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Feedback Software Research Software Customer Experience User Testing 206

Userpilot

FEBRUARY 4, 2022

As the price of your product increases, so does the customer acquisition cost. This is because people are less willing to part with a significant amount of their hard-earned cash unless they have a positive interaction with a sales rep from your company. Video marketing (YouTube and TikTok). User persona example. Newsletters.

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Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

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The Product Coalition

MARCH 8, 2020

The fact that I get many more requests from women than men is pretty amazing, especially considering that women are still a minority among my target audience (senior product leaders?—?which which lies in the intersection between the low percentage of women in senior positions and that in tech in general).

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Customer Experience Leadership Consulting Definition 79

The Product Coalition

NOVEMBER 8, 2020

Some product managers feel very uncomfortable in this position. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on November 4, 2020. Who Owns the Technical Debt?

Customer Experience 69

Customer Experience Engineering User Testing Definition 69

Userpilot

APRIL 11, 2022

For example, someone who downloaded a free eBook would be an MQL. On the other hand, someone who requested a free demo of your product would be an SQL. The general rule of thumb is that the more effort a contact puts into interacting with your campaign, website, and product, the more likely they will be classified as SQL.

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Feedback Software User Testing Customer Experience Customer Feedback 52

The Product Coalition

JANUARY 6, 2024

Thinking about it allows you to explain how you are positioned in the category. It could be about your positioning, the price, the business model, customer maturity, and of course your product — but it’s just part of the story. What do potential and existing customers think about each player here?

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User Testing Customer Experience Customer Feedback Presentation 111

ProductPlan

OCTOBER 26, 2021

Anyone in product for a few years quickly notices no fixed definition of product management from one company to another. Some view Product as an equal peer to Marketing, Sales, and Engineering, while others tuck it away under a VP of Product Marketing or a CTO. A Position with Purpose.

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Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is product marketing?

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Product Marketing Marketing Research Software Feedback Software 93

The Product Coalition

DECEMBER 5, 2021

The people they talked to wanted to test their product, they loved what they saw, and were intrigued to hear and get more. But you know how it works, this initial traction is very delicate, and alongside these positive signals there are legitimate concerns, so the decision to move forward with it is not trivial.

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The Product Coalition

FEBRUARY 4, 2023

If this was a team play, where you all understand what are the tradeoffs you are making here, you are in a slightly better position and able to lend a hand for everyone to achieve their own results. If this is an individual play, it turns your roadmap into a mess and forces you to deal with after-the-fact consequences.

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The Product Coalition

JANUARY 21, 2024

Within this world of conflicts and trade-offs, here is a simple tool that will help you think more clearly, get everyone on the same page, and position yourself as the leader that you are. Sometimes the conflict is entirely in our heads because even we haven’t determined what the right decision should be.

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Analytic Tools Data Visualization Research Software User Testing 118

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

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The Product Coalition

OCTOBER 18, 2020

If you stop refining your strategy when the beginning of the funnel shows positive signals, you might be leaving gaps in the story, that will only be revealed towards the end of it, but could have been discovered earlier. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Interested to learn more?

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User Testing B2C Customer Experience Weak Development Team 109

Userpilot

APRIL 22, 2024

Product webinars. Key marketing funnel metrics to track at this stage can be website traffic, webinar signups, etc. For example, when customers express high satisfaction on NPS surveys , you could offer them incentives to share their positive experiences on platforms like G2. So, how do you bring in an audience that has quality?

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Analytic Tools Feedback Software User Testing Product Research 52

The Product Coalition

AUGUST 9, 2020

It is relevant mostly for cybersecurity and other types of products that sell some type of insurance, but you can find it in many other categories. How You Talk About It Matters Spotify’s ad aims to position Spotify as the only modern alternative. You will understand your product much better after that.

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User Testing Customer Experience Research Software Positioning 78

Roadmunk

OCTOBER 26, 2017

Welcome to the second episode of Product to Product —a podcast for / by product people. Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” But what is Burndown?

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Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? In this post, we go over the main product growth strategy steps and some examples of SaaS business growth strategies. What is a product marketing strategy? Product marketing strategy: Acquisition stage tactics.

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Userpilot

APRIL 30, 2021

It’s a big red flag if they start marketing for you, switch on their systems, and then leave you alone until it’s time to send an invoice. Bonus points if they make an effort to connect to your sales team, so that sales and marketing can share insights about positioning and customer needs. Infographics. White papers. Interviews.

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Alchemer Mobile

MARCH 17, 2020

Because mobile teams typically struggle to acquire budget, even at large companies, every dollar spent and returned on the mobile product is under incredible scrutiny from executives. Expanding your horizons in these two areas will put you in a better position to advocate for yourself and make better recommendations.

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Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. For best results, trigger it right after a positive NPS score.

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Userpilot

JANUARY 26, 2024

Valuable content comes in different shapes and forms: Videos – engaging and excellent for product demos and tutorials Case studies – powerful for demonstrating the value and real-world application of your product Research reports – excellent for building your brand credibility (e.g.,

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