eBook Naming Positioning Product Marketing 
The Product Coalition
DECEMBER 4, 2023
A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa.
PMLesson's Ace the PM Interview
APRIL 25, 2022
Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.
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The Product Coalition
DECEMBER 11, 2023
As you can understand from the name, most workshops are about novels and focus on how to build the plot and the characters that drive it. They named it after the feedback I constantly gave them on their presentations. If you follow the product-market fit example from above, it is clear that you need to focus on retention.
The Product Coalition
FEBRUARY 27, 2022
So you found a new position as a product leader, congratulations! Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position. and in product leadership positions there is so much of it!
The Product Coalition
JANUARY 24, 2021
Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.
The Product Coalition
JULY 25, 2021
If your product managers don’t have an intrinsic motivation to grow, and you still need them to, you must instill it in them. There are two ways to do that: Positive motivation : explain to them why growing is good for them. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
Intercom, Inc.
NOVEMBER 3, 2022
. “When you’re running a support team, you’re dealing with waves of inflow, and we provide you with the tool to navigate those waves” Liam: I’m fascinated by your name as well. And so, we have things like a fish that loads the schedule within the product. There are advantages to that, I think.
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