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How to Wow a Customer and Win Their Loyalty [With Examples]

Userpilot

This trust and rapport can yield many benefits for your business whether it’s amazing stories shared on social media accounts, a positive review on your website, or word-of-mouth marketing that brings more people into your rewards program. Whenever you surprise customers, be on the lookout for upsell opportunities.

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The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

The Product Coalition

An economic downturn, a war — you name it. If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales.

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How to Settle In Your New Job as a Product Leader

The Product Coalition

So you found a new position as a product leader, congratulations! I decided to write this article to help you, product leaders, with your new position. Even if you’re not starting a new position now, you probably won’t retire from your current company, so at some point, the tips in this article would surely be relevant for you?—?save

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Strategic Roadmap Template

The Product Coalition

As you can understand from the name, most workshops are about novels and focus on how to build the plot and the characters that drive it. They named it after the feedback I constantly gave them on their presentations. Despite the fact that my book is non-fiction, I found these lessons fascinating and very relevant. Happy roadmapping!

Roadmap 78
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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Use gated content for lead generation across the customer acquisition funnel Produce quality content—ebooks, case studies, industry reports, free tools—and gate it. The idea is to share resources free in exchange for lead data (mostly name, email, and basic company info). High ratings build trust and make purchase decisions easy.

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Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

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How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

There are two ways to do that: Positive motivation : explain to them why growing is good for them. Name the specific skills that they are lacking or are not good enough at, and think about specific examples that demonstrate each gap. and thinks there’s nothing wrong with it (and that the executives just don’t get it).