article thumbnail

Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY

Product Management University

Download the eBook. In this book, you’ll learn the importance of top-down customer discovery, the definition of THE BIG WHY, and how both help you consistently uncover opportunities for quantifiable strategic value across the board.

article thumbnail

Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY! It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Customer Success – How To Build Relationships With Customer Executives

Product Management University

The expanded CSM role presents a great opportunity to establish a stronger leadership position internally by defining the structure for all customer interactions with each account, including executive access if that structure is not already in place. They’re also critical to the success of product management, product marketing and sales.

article thumbnail

How to Wow a Customer and Win Their Loyalty [With Examples]

Userpilot

This trust and rapport can yield many benefits for your business whether it’s amazing stories shared on social media accounts, a positive review on your website, or word-of-mouth marketing that brings more people into your rewards program. Whenever you surprise customers, be on the lookout for upsell opportunities.

article thumbnail

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

article thumbnail

Are You Bounded by Authority?

The Product Coalition

As a product leader, you are in a unique position. It is so easy to give answers and explain what you want done, but that puts you in a position where you need to do everything and make all the decisions. Align Sideways Do you ever feel that you are the only one who doesn’t get it? Well, think again. Are You Bounded by Authority?

article thumbnail

Implementing CS From Scratch: 4 Best Practices

Gainsight

Your company can focus on one philosophy and see positive changes in everything from marketing to product design to Net Revenue Retention rates. Learn more in our ebook Creating a Company-Wide Culture of Customer Centricity. Learn more in our ebook: Smarter Not Harder: Launching Customer Success From Scratch.

article thumbnail

Marketing-Led Post-COVID-19 Growth Strategies

Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation.

article thumbnail

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line—in four data-driven steps: Nail down your ideal customer profile (ICP).

article thumbnail

Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. All eyes are on you to make an impact — fast. That’s where your data comes in.

article thumbnail

How ZoomInfo Solves Recruiting Pain Points

To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness. Download the eBook to see how ZoomInfo has helped alleviate recruiting pain points.

article thumbnail

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook! Whether you’re looking to kickstart or expand your customer education program, you need access to a budget.

article thumbnail

The Ultimate Guide to Executive Recruiting

It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. In this eBook, learn: The Discovery Processes. How to Source Talent.