The Product Coalition

DECEMBER 4, 2023

You blame the market, but often that’s just overlooking the real problem. Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause? At some point, the results you expected and even produced in the past aren’t replicating.

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity. Tough market conditions would cause your sales to dramatically drop or even cease. They see it as sales and marketing’s responsibility.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

Gainsight

DECEMBER 4, 2023

Your company can focus on one philosophy and see positive changes in everything from marketing to product design to Net Revenue Retention rates. Learn more in our ebook Creating a Company-Wide Culture of Customer Centricity. Their advocacy can impact marketing, sales, as well as product design, and roadmapping.

Healthcare 52

Healthcare Customer Feedback Customer Experience Strategy 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userzoom

MAY 12, 2020

In our brand new ebook, How COVID-19 is changing the digital healthcare landscape , UserZoom’s team of digital healthcare solutions experts provide a detailed look into how healthcare organizations are using UX research to rapidly adapt—and continue to hit business goals—during this crisis-driven economy. Download ebook.

Healthcare 95

Healthcare Analytic Tools Research Software User Testing 95

The Product Coalition

FEBRUARY 18, 2024

As a product leader, you are in a unique position. It is so easy to give answers and explain what you want done, but that puts you in a position where you need to do everything and make all the decisions. Align Sideways Do you ever feel that you are the only one who doesn’t get it? Well, think again. Are You Bounded by Authority?

Leadership 108

Leadership Presentation Engineering Positioning 108

Product Management University

JUNE 5, 2023

It’s hard to get stakeholders fist-pumping over things like… be the market leader execute the most payment transactions pay more employees than all other payroll systems combined to be the leading provider of… to make the best product in [category] If your product vision resembles any of the above, you won’t be feeling the love from any direction.

Vision 130

Vision Product Research User Testing Customer Experience 130

Gainsight

DECEMBER 28, 2022

T he technology industry, specifically SaaS, is in a tricky position, but the companies that emerge stronger after the downturn will be the ones that take initiative now and preemptively prepare. Here are our top three secrets from the ebook. Position Customer Success (CS) as an Efficient Growth Engine . Ready to learn how?

Customer Experience 52

Customer Experience Data Visualization B2B Positioning 52

Gainsight

JANUARY 6, 2023

They’re investing in product experience (PX) and product-led growth (PLG) strategies to efficiently chart a path to durable growth—and smooth sailing when market conditions improve. We compiled our best product experience resources from last year, including blogs, ebooks, webinars, and more. What Is Product Education?

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52

Userpilot

FEBRUARY 4, 2023

This trust and rapport can yield many benefits for your business whether it’s amazing stories shared on social media accounts, a positive review on your website, or word-of-mouth marketing that brings more people into your rewards program. Whenever you surprise customers, be on the lookout for upsell opportunities.

User Testing 83

User Testing Customer Experience Customer Feedback Feedback Software 83

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 102

Analytic Tools Research Software Feedback Software Customer Experience 102

The Product Coalition

FEBRUARY 11, 2024

I never had the opportunity to keep that promise, and the feature kept living: poorly written and unused, but providing a positive answer to RFIs and RFPs until I left 3 years later. If you have a product marketing manager, this is a good opportunity to involve them.

Framework 105

Framework User Testing Customer Experience Definition 105

Gainsight

NOVEMBER 2, 2023

Mine Your Entire Content Ecosystem: From Marketing to Support I’d wager a big bet that you already have the content you need to launch your academy—or at least the foundation of it. Achieve Speed and Scale With Gen AI for Content Creation The global AI writing assistant software market continues to explode.

Generative AI 52

Generative AI Customer Experience ChatGPT Webinar 52

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. How about Mailchimp’s All-in-One Marketing Platform and Salesforce? How about Mailchimp’s All-in-One Marketing Platform and Salesforce? Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Intercom, Inc.

APRIL 1, 2020

Evelyn Clinton, Content Marketing Manager. This article reminded me to take each positive moment – the budding leaves on my avocado plant, the excited greeting of my dog – and use them to propel me through it all. Listing all the positives. We hope you find some of these resources useful during this difficult time.

Research Software 201

Research Software Product Research Data Visualization Government 201

The Product Coalition

FEBRUARY 27, 2022

So you found a new position as a product leader, congratulations! I decided to write this article to help you, product leaders, with your new position. Even if you’re not starting a new position now, you probably won’t retire from your current company, so at some point, the tips in this article would surely be relevant for you?—?save

Weak Development Team 137

Weak Development Team Leadership Data Visualization Positioning 137

ProductPlan

DECEMBER 9, 2022

With so many social media posts, blogs, videos, ebooks, and podcasts, it’s hard to keep up. Whether you’re writing a job description for a future hire, preparing for your first day at a new position, or simply investigating whether product management sounds like a good gig, you need a solid understanding of what the job entails.

User Testing 52

User Testing Customer Experience Certifications Product Research 52

The Product Coalition

DECEMBER 19, 2021

Most companies hire a product manager (and other positions) too late. Developing the product has a significant impact on the company’s strategy, and founders must live the market and their customer’s needs in order to define the company’s strategy. I realize we can’t fight the trends in the talent market, but it is dangerous.

Product Management 164

Product Management Product Manager User Testing Weak Development Team 164

Alchemer Mobile

FEBRUARY 20, 2020

To do that, keep reading below or check out our free eBook to learn how to light up that silent majority and gather a more accurate understanding of the voice of the customer. While it is possible to improve your ratings and reviews quickly as outlined above, keeping them positive over time requires a much deeper strategy.

Feedback Software 147

Feedback Software Research Software User Testing Systems Review 147

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. Marketing creates lead goals.

Analytic Tools 181

Analytic Tools Customer Experience B2C Enterprise 181

The Product Coalition

MARCH 12, 2023

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. It’s a fine balance between maintaining a positive and productive environment and facing the hard truth. Hiring a product leader is never easy. Here are a few things to consider when you seek your next product leader.

User Testing 107

User Testing Product Research Consulting Leadership 107

Gainsight

DECEMBER 1, 2022

As an emergent position in a highly competitive industry, jumping into a leadership role can be intimidating. To fine-tune that focus, position yourself in the industry. As you learn to market yourself, think about your pipeline of opportunities. Customer Success (CS) leadership roles can be hard to define. Invest in Networking.

Customer Feedback 52

Customer Feedback Customer Experience Leadership Branding 52

The Product Coalition

AUGUST 9, 2021

I tried the positive angle (“I see you are not happy, so tell me what you want and we’ll figure it out”), but the answers I got were nothing I could work with (“I want to work alone and for no one to ask questions about what I’m doing”). My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an How big is the gap?

Weak Development Team 157

Weak Development Team Product Management Product Manager Management 157

The Product Coalition

DECEMBER 21, 2020

This guide is about relationships within management and the impact you will be able to make, so the methods mentioned below are very relevant and can help you regardless of the position you are in. Level 1: Identifying and Raising Problems As product leaders, we are in a unique position to identify cross-functional problems.

Presentation 147

Presentation Customer Experience User Testing Data Visualization 147

The Product Coalition

DECEMBER 11, 2023

Do we want it to come from a specific product or market segment? For example, if your journey is along the lines of the general journey toward product-market fit , you might explain that you have identified your Ideal Customer Profile (ICP) and now are in the process of succeeding with a few of them. There are more details to it.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

ProductPlan

FEBRUARY 14, 2019

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager. SaaS Marketing Metrics and Strategy.

Onboarding KPIs 61

Onboarding KPIs Analytic Tools Marketing Data Visualization 61

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product. (For

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

FEBRUARY 14, 2021

If you simply want to have a positive impact on a certain metric, and you can only set a ballpark of what you expect this impact to be?—?share For example, if you have a revenue goal, a silly way to achieve it would be to sell iPhones at half the market value. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Onboarding KPIs 170

Onboarding KPIs Weak Development Team Customer Experience User Testing 170

Intercom, Inc.

NOVEMBER 3, 2022

While creating a new category can be difficult, it’s important to not get swayed by the rules of the market, the competitors, and the customers of an existing one. I realized this market is broken. The market has laid it out, your competitors have laid it out, or these expectations from the customer dictate your roadmap.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

DECEMBER 11, 2023

As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better. In one of my early career roles, I was brought into the company as a development team leader with a very specific task they wanted me to lead.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

JULY 25, 2021

There are two ways to do that: Positive motivation : explain to them why growing is good for them. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on July 15, 2021.

Weak Development Team 156

Weak Development Team Product Management Product Manager Outbound 156

The Product Coalition

APRIL 18, 2021

But a search engine wasn’t a suitable product for Twiggle’s target market. This is true whether you are interviewing for a new position or working with your colleagues on a new idea. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an We can’t know the absolute truth, remember?

Research Software 132

Research Software User Testing Leadership Weak Development Team 132

Userpilot

JUNE 29, 2022

It is the overarching goal/mission of the product – which guides everyone involved in the product’s development process, including its developers, marketing team, product team, etc. Ultimately, it sets your product apart from other similar products in the market and helps your customers stay loyal to your product.

Feedback Software 96

Feedback Software User Friction User Testing Customer Experience 96

Revulytics

OCTOBER 12, 2018

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”.

Data Visualization 66

Data Visualization User Testing Customer Feedback Customer Experience 66