Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

FEBRUARY 4, 2023

This type of reciprocity works because more customers will feel like spending money on your product or service if they’re satisfied with what you offered them. How to wow a customer in SaaS There are 10 tried-and-tested ways to wow your customers and increase customer satisfaction.

User Testing 97

User Testing Customer Experience Customer Feedback Feedback Software 97

UX Studio: Product Management

JANUARY 29, 2020

We conducted user research for the site and we will share what we’ve learned from it in the following case study. A UX research-only project. Therefore, they wanted us to conduct extensive user research aimed at understanding the main problems their users were currently facing. Understanding the product.

User Testing 74

User Testing Research Software Product Research Customer Experience 74

Gainsight

JANUARY 6, 2023

They’re investing in product experience (PX) and product-led growth (PLG) strategies to efficiently chart a path to durable growth—and smooth sailing when market conditions improve. The common thread between these three approaches is the product experience.” Product Experience . Product Led Growth.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52

Product Talk

AUGUST 4, 2021

It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. Turning My Content Into a Product. That was a start.

Product Research 262

Product Research Books User Testing Feedback Software 262

UX Studio

APRIL 25, 2019

Let’s jump into branding research! It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. What’s it got for product teams? When does the time come for this type of research? How we conducted brand research on our UX studio brand. Do research!

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Centercode

MARCH 4, 2021

Every year, Consumer Reports tests thousands of products — from cars, to laptops, to WIFI-enabled speakers and appliances — and grades them on a scale of 0 to 100. A trusted source of unbiased product testing , their mission is to make it easier for consumers to make well-informed buying decisions.

User Testing 81

User Testing Reporting Tools Data Visualization Product Research 81

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Best practices for effective customer acquisition and product-led growth. In-app strategies for converting free or trial users to paying customers. Personalize your campaigns.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

The Product Coalition

MARCH 12, 2023

Hiring a product leader is never easy. In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Here are a few things to consider when you seek your next product leader. That’s what the word ‘product’ meant to most of them.

User Testing 106

User Testing Product Research Consulting Leadership 106

ProductPlan

MAY 13, 2020

For product management, this is both a frustrating challenge and an exciting opportunity. Well-researched plans and strategies have a short shelf life, as their underlying assumptions fluctuate and transform. Rethink Product Innovation: Making Experimentation and Learning a Fact of Life.

Product Research 62

Product Research User Testing Weak Development Team Roadmap 62

Intercom, Inc.

APRIL 1, 2020

Evelyn Clinton, Content Marketing Manager. If you’re looking for ways to keep focused at work, I’m using a combination of Des’s Productivity Guide to help me plan out my days and the Pomodoro technique to help me break down my work into manageable chunks. Not just any old scientist, but a medical researcher at the NIH.

Research Software 201

Research Software Product Research Data Visualization Government 201

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. I never had the opportunity to keep that promise, and the feature kept living: poorly written and unused, but providing a positive answer to RFIs and RFPs until I left 3 years later.

Framework 103

Framework User Testing Customer Experience Definition 103

Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

Centercode

OCTOBER 16, 2019

Survey data is a crucial tool for understanding your target market’s attitudes. That’s why so many people use surveys during pre-release testing. That’s why so many people use surveys during pre-release testing. Here are five tips you can use during survey design and deployment to keep your data clean.

Product Research 28

Product Research Data Visualization User Testing Customer Experience 28

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Intercom, Inc.

NOVEMBER 3, 2022

By automating planning, businesses can save time, increase productivity and turn support from a cost center into a profit driver. Whether you’re fully remote or not, setting up the right tools and processes will help you manage your team collaboratively and productively without resorting to intrusive surveillance.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

ProductPlan

DECEMBER 9, 2022

With so many social media posts, blogs, videos, ebooks, and podcasts, it’s hard to keep up. 10 Great Questions Product Managers Should Ask Customers. It’s a tenet of Product Management 101 that PMs need to get out of the building and talk to real-live customers… even if it’s just over Zoom.

User Testing 52

User Testing Customer Experience Certifications Product Research 52

Alchemer Mobile

FEBRUARY 20, 2020

After one bad experience, it’s easier for most customers to leave silently rather than providing feedback when they aren’t asked for it. Our research shows that 96 percent of dissatisfied customers won’t complain directly to the company. Tell them exactly what has changed and why—and say thank you for their feedback.

Feedback Software 147

Feedback Software Research Software User Testing Systems Review 147

The Product Coalition

DECEMBER 11, 2023

There are times, products, and audiences when optimizing for minimum cost and effort (even with the trade-off on benefit) is the right thing to do. Another example is product-led growth, which combines lower prices with a self-service approach. didn’t give me this option (and didn’t even know how to phrase it), while B.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

ProductPlan

JUNE 16, 2022

In the years leading up to the pandemic, there was already a notable increase in demand for product managers. And as organizations pivoted to digital spaces, this hunger for product management expertise grew ravenous. Organizations across sectors invested much in the way of building out product teams. Growth PM Explainer.

Certifications 52

Certifications Product Management Product Manager Product Research 52

UX Studio: Product Management

MAY 23, 2018

This took ten months for the team including a UX researcher and a UX designer from UX studio, and a dedicated Trigo marketing team sharing responsibility for the development. The UX researcher held responsibility mainly for finding user needs (mostly usability wise) and aligning the needs with the business goals. Objectives.

User Testing 95

User Testing UX Research Software Product Research 95

The Product Coalition

DECEMBER 11, 2023

Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership. Do we want it to come from a specific product or market segment? Company-level goals are typically set by management, and as a product leader, it’s your job to help management clarify these goals further.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

UX Studio

APRIL 16, 2019

They do so not only to build beautiful and functional products. Analysing market potential. Higher revenue and a greater emphasis on design methods in the early stages of development correlate positively and give design a more strategic position in the company’s overall business strategy. Why is design good for business?

User Testing 96

User Testing Data Visualization Research Software Feedback Software 96

ProductPlan

FEBRUARY 14, 2019

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager. SaaS Marketing Metrics and Strategy.

Onboarding KPIs 61

Onboarding KPIs Analytic Tools Marketing Data Visualization 61

Revulytics

OCTOBER 12, 2018

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”. By comparison, respondents said they spent nearly half the month managing email and attending meetings.

Data Visualization 66

Data Visualization User Testing Customer Feedback Customer Experience 66

The Product Coalition

APRIL 18, 2021

Where do big creative ideas come from, and how important is this skill for product leaders? Some takeaways for you from a product interview I had at Google many years ago. Photo by John Tekeridis from Pexels When I decided to move into product management I interviewed, among other companies, for a product management role at Google.

Research Software 130

Research Software User Testing Leadership Weak Development Team 130

Under 10 Consulting

DECEMBER 28, 2019

You’re in your first days as a product manager. Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Your role as a product manager or product owner is to make the best business decisions for the product, working from the best available information.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

UX Studio

MARCH 27, 2018

As more and more UX designers and researchers get hired to make products better, we must think about how to best organize them. When someone speaks about UX, they probably mean a union of three disciplines : UX design, UI design and user research. UI design involves what the product looks like. UX Research.

UX 97

UX User Testing Data Visualization Research Software 97

Userpilot

APRIL 11, 2022

They are both leads, but really understanding the nuances can help you scale your product growth efficiently. In this article, we’ll go over our best tips on how to better qualify your leads and optimize your marketing and sales strategy. Feedback is one of the most effective ways to increase your conversion rate.

Feedback Software 52

Feedback Software User Testing Customer Experience Customer Feedback 52

Usersnap

NOVEMBER 15, 2019

Walker predicts that by 2020 customer experience will overtake price and product as the main differentiator between competition. . They focus on the needs of the customer as opposed to how many people are using their products. They research technologies their customers find useful. Research Your Customer .

User Testing 49

User Testing Feedback Software Research Software Data Visualization 49

Revulytics

JUNE 19, 2019

Because perfecting delivery – from the tone, to word selection, to even where it appears on the screen dramatically increases the likelihood that users will respond in a positive way. This is for things like, “Survey reminder: we count on your feedback,” or “Do you use this shortcut?” or “We know you’re a power user.

Analytic Tools 71

Analytic Tools Messaging Feedback Software Customer Experience 71

ProductPlan

JUNE 18, 2021

The IMPACT approach to product management’s primary goal is creating the maximum value for the broadest target audience while remaining aligned with the company’s mission, vision, and goals. It helps product teams level set every action, process, and decision to ensure they’re staying true to that objective. Where trouble begins.

Roadmap 59

Roadmap User Testing Customer Feedback Vision 59

Userpilot

JULY 15, 2022

You can track macro conversions to gain a better understanding of your product, in the long run, track the success of your marketing strategies, and identify when you’ve completed your primary conversion objective. Signing up to test the product. Downloading an ebook. What is a micro-conversion in SaaS?

Customer Experience 98

Customer Experience Customer Feedback Data Visualization User Testing 98