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Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY

Product Management University

Why Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix! Download the eBook.

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14 NPS Survey Best Practices For SaaS: How to Leverage NPS Surveys

Userpilot

Is there such a thing as NPS survey best practices? There’s much more to NPS than sending users a customer feedback survey. In this article, I’ll briefly go over what Net Promoter Score (NPS) survey is and how to calculate it. Scores between 0 and 6 are detractors—people least likely to recommend your product.

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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. To that end, writing through the lens of the customer and what they do is far more beneficial than content that’s written through the lens of your product and the problems it solves.

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7 Key App Marketing Strategies

Alchemer Mobile

Love Percent: Unique to apps using the Apptentive Love Dialog , this metric starts with showing your mobile customers a one-question in-app survey: “Do you love this app?”. It is also important to establish a feedback loop with consumers to monitor and understand the changes in attitudes regarding your app and other competing apps.

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Qualifying Your Account Executives Before a Demo

Product Management University

The cold hard reality is there are always going to be situations where you have to tap dance through a demo with little or no discovery beforehand. Your account executive has been given a lead or uncovers an opportunity where someone has an interest in your products. The demo meeting is on the calendar with little or no discovery.

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Customer Success – How To Build Relationships With Customer Executives

Product Management University

They’re also critical to the success of product management, product marketing and sales. In other words, CSMs are the gatekeepers to all customer interactions at all levels and across all disciplines (product, marketing, sales, back office) so that every facet of your organization stays aligned with the customer account strategy.

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Four ways the healthcare industry is transforming digital experiences during COVID-19

Userzoom

A 2019 survey identified that 59% of healthcare organizations still lacked a well-defined digital strategy. You can download the complete ebook below…. Download ebook. Workforce pulse and health & wellbeing surveys. This is a critical measure in ensuring a productive and supportive working environment.