Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. Marketing creates lead goals.

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Analytic Tools Customer Experience B2C Enterprise 183

ProductPlan

DECEMBER 9, 2022

With so many social media posts, blogs, videos, ebooks, and podcasts, it’s hard to keep up. Whether you’re writing a job description for a future hire, preparing for your first day at a new position, or simply investigating whether product management sounds like a good gig, you need a solid understanding of what the job entails.

User Testing 52

User Testing Customer Experience Certifications Product Research 52

Intercom, Inc.

NOVEMBER 3, 2022

While creating a new category can be difficult, it’s important to not get swayed by the rules of the market, the competitors, and the customers of an existing one. I realized this market is broken. The market has laid it out, your competitors have laid it out, or these expectations from the customer dictate your roadmap.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

FEBRUARY 27, 2022

So you found a new position as a product leader, congratulations! I decided to write this article to help you, product leaders, with your new position. Even if you’re not starting a new position now, you probably won’t retire from your current company, so at some point, the tips in this article would surely be relevant for you?—?save

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Weak Development Team Leadership Data Visualization Positioning 139

ProductPlan

FEBRUARY 14, 2019

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager. SaaS Marketing Metrics and Strategy.

Onboarding KPIs 61

Onboarding KPIs Analytic Tools Marketing Data Visualization 61

Userpilot

JUNE 29, 2022

As part of the development process, product stories are derived from the user stories and product roadmaps created by the product manager. Product storytelling takes these stories beyond the simple goal of developing a product roadmap. Your ideal customer, known as your buyer persona, is the hero of any good product story.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

Revulytics

OCTOBER 12, 2018

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”.

Data Visualization 66

Data Visualization User Testing Customer Feedback Customer Experience 66

Under 10 Consulting

DECEMBER 28, 2019

Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools. Review them all.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

ProductPlan

MAY 13, 2020

Rather, its foundation lies in the data you use to build and support your positions. The whole point is to see what works and achieve market validation for the principle assumptions of its value proposition. Make Space on the Roadmap. Product roadmaps and an uncertain future seem incompatible.

Product Research 62

Product Research User Testing Weak Development Team Roadmap 62

UX Studio: Product Management

MAY 23, 2018

This took ten months for the team including a UX researcher and a UX designer from UX studio, and a dedicated Trigo marketing team sharing responsibility for the development. We recently wrote an ebook: “Product Managers’ guide to UX design” about our process. We gathered information about the market, the product and the users.

User Testing 95

User Testing UX Research Software Product Research 95

Userpilot

FEBRUARY 4, 2022

Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. The self-service model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

ProductPlan

JUNE 7, 2021

When prioritizing items for our product roadmaps, we sort and select them based on their ability to influence key metrics, achieve strategic goals, delight customers, and generate revenue. Our ranks include former developers, marketers, analysts, and customer success reps. They all bring unique experiences and skills to the table.

User Testing 52

User Testing Customer Experience Product Research Positioning 52

ProductPlan

JUNE 16, 2022

But to accomplish all of this during a global crisis while reframing and reimagining themselves in a post-pandemic market? The crowded market was teeming with competition. The increase in competition resulted in a breakneck pace to get products to market quicker. Certainly a tall order in normal times.

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Certifications Product Management Product Manager Product Research 52

Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Sonal: How do you determine what’s what when you don’t have product-market fit? Why blended CAC numbers are misleading.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

The Product Coalition

NOVEMBER 8, 2020

Your job as a product manager is not to be the gatekeeper of the roadmap from engineering. If your dev cycles are too long and engineers are fire-fighting most of their time, you won’t be able to get any new functionality out the door on a reasonable time to market. Some product managers feel very uncomfortable in this position.

Customer Experience 69

Customer Experience Engineering User Testing Definition 69

The Product Coalition

MARCH 1, 2022

Let’s rewind a moment to set the stage for an effective customer feedback strategy, before looking at some specific, practical tactics for actioning customer insights into your long-term product roadmap. After all, if a salesperson is making promises your roadmap doesn’t back up, that’s a recipe for disaster down the road.

Feedback Software 134

Feedback Software Customer Feedback User Testing Data Visualization 134

The Product Coalition

JANUARY 6, 2024

Thinking about it allows you to explain how you are positioned in the category. It could be about your positioning, the price, the business model, customer maturity, and of course your product — but it’s just part of the story. What do potential and existing customers think about each player here?

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User Testing Customer Experience Customer Feedback Presentation 113

Userpilot

APRIL 22, 2024

That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

JULY 4, 2022

Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy. Avoid doing exactly what customers say or designing your roadmap according to the “collective” feedback. Customer-led Growth vs. Product-led Growth vs. Sales-led Growth vs. Marketing-led Growth.

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

ProductPlan

OCTOBER 26, 2021

Some view Product as an equal peer to Marketing, Sales, and Engineering, while others tuck it away under a VP of Product Marketing or a CTO. Why did you bounce around between product marketing and product management? A Position with Purpose. Putting IMPACT to work for your career. Optimize yourself with IMPACT.

CTO Coach 86

CTO Coach User Testing Product Research Data Visualization 86

UX Studio: Product Management

AUGUST 17, 2018

Estimating market demand and value. Are we targeting the right market? In such cases, professional market research may work better for starters. Download our free ebook now! Example: “Imagine that as marketing manager of a company, you must choose the newsletter service provider your company will use”.

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Intercom, Inc.

JULY 4, 2019

Josh: You need to at least have a hunch that if we change this it will positively change customer behavior, but you don’t have to know for certain. Starting to build those models leads very nicely into roadmapping and prioritization. Starting to build those models leads very nicely into roadmapping and prioritization.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

The Product Coalition

FEBRUARY 4, 2023

Make it a point to understand how marketing and sales processes work, and don’t be afraid to contribute ideas in these areas as well. If this is an individual play, it turns your roadmap into a mess and forces you to deal with after-the-fact consequences. Make the business game your own game. Are you ready to make the shift?

Leadership 144

Leadership User Testing Product Strategy Strategy 144

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

The Product Coalition

NOVEMBER 30, 2020

If you are looking to fill a position for a Product Owner in your organization, you may find the following 71 interview questions useful to identify the right candidate. and the product roadmap for each service and product, and ends with the corresponding Product Backlogs and Sprint Backlogs. where applicable?—?and and the competition.

Product Research 89

Product Research User Testing Research Software Feedback Software 89

Under 10 Consulting

JANUARY 29, 2020

Product leaders and marketing managers learn a great deal about the competition as part of their daily interactions with customers and with sales people. Re-positioning. The key to an effective battle card is re-positioning. If you don’t know your ideal buyer profile, you won’t be able to effectively re-position your competitor.

User Testing 69

User Testing Research Software Software Review Systems Review 69

Usersnap

JULY 1, 2020

We learned a lot and shared our findings on our blog through stories and ebooks. In B2B, 60% of respondents say the support team works on CX activities, followed by 50% saying Marketing and another 50% pointing at Product. Ready to start measuring CX and map out your CX roadmap? The whole company needs to be involved.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? What is a product marketing strategy? Product marketing strategy step #1: Who is your target audience? Product marketing strategy step #2: Define your positioning. Product marketing strategy: Adoption stage tactics.

Research Software 83

Research Software Analytic Tools Feedback Software Onboarding KPIs 83

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

The Product Coalition

MAY 25, 2018

The replay of the webinar is now on Youtube available: [link] Download the ’Scrum Anti-Patterns Guide’ for Free The ’ Scrum Anti-Patterns Guide ’ is another free ebook from the Hands-On Agile series of practical guides from the trenches. marketing permissions in the following step. European subscribers can define?—?or up to 50 times?

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Webinar Agile Product Research Customer Experience 60

Userzoom

NOVEMBER 27, 2019

How To Run Research In Agile Sprints By Democratizing It Across Teams [ebook]. It’s a table with all of the frictions and pain points the users experienced with a column for whether it is being addressed in the current product roadmap or not, and if it is, a column for a link to the roadmap item. Download the library.

User Testing 92

User Testing Product Research Customer Feedback Research Software 92

Userzoom

NOVEMBER 18, 2019

Whether working in Agile or not, you could also run a research road mapping workshop , which brings all the stakeholders together and you try to understand all their business problems and you create a roadmap to solve them. This will help you figure out how best to integrate research into the development process.

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User Testing Product Research UX Data Visualization 91