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Lessons from Alexa’s Super Bowl Ad: Crafting In-App Messaging that Engages Users

Revulytics

If you’re leveraging an innovative channel like in-application messaging to talk to your users, but you’re not saying the right things, you might as well be berating their cooking skills like the Gordon Ramsey version of Alexa. Software usage analytics will help you segment your audience so the right messages are sent to the right recipients.

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Customer Success – How To Build Relationships With Customer Executives

Product Management University

The expanded CSM role presents a great opportunity to establish a stronger leadership position internally by defining the structure for all customer interactions with each account, including executive access if that structure is not already in place. They’re also critical to the success of product management, product marketing and sales.

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How to Wow a Customer and Win Their Loyalty [With Examples]

Userpilot

This trust and rapport can yield many benefits for your business whether it’s amazing stories shared on social media accounts, a positive review on your website, or word-of-mouth marketing that brings more people into your rewards program. Whenever you surprise customers, be on the lookout for upsell opportunities.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Use gated content for lead generation across the customer acquisition funnel Produce quality content—ebooks, case studies, industry reports, free tools—and gate it. Use visuals, videos, and clear messaging to capture the attention of your target audience. Watch our on-demand webinars and view Userpilot’s upcoming live events.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Personalizing messages to your priority accounts. That’s where your data comes in.

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Mobile App Ratings Reflect Your Customer Relationships – Here’s How to Improve Them

Alchemer Mobile

To do that, keep reading below or check out our free eBook to learn how to light up that silent majority and gather a more accurate understanding of the voice of the customer. While it is possible to improve your ratings and reviews quickly as outlined above, keeping them positive over time requires a much deeper strategy.

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3 Blind Spots in Your Product Leader Interviews (Company Side)

The Product Coalition

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. It’s a fine balance between maintaining a positive and productive environment and facing the hard truth. Hiring a product leader is never easy. Here are a few things to consider when you seek your next product leader.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. Personalize messages to your priority accounts.