Lessons from Alexa’s Super Bowl Ad: Crafting In-App Messaging that Engages Users
Revulytics
JUNE 19, 2019
If you’re leveraging an innovative channel like in-application messaging to talk to your users, but you’re not saying the right things, you might as well be berating their cooking skills like the Gordon Ramsey version of Alexa. Software usage analytics will help you segment your audience so the right messages are sent to the right recipients.
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