The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. Sounds confusing? Photo by Cup of Couple from Pexels W.

Product Strategy 181

Product Strategy Strategy Research Software Technical Review 181

The Product Coalition

DECEMBER 11, 2023

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. Back to Twiggle. The API was well-defined.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

ProductPlan

JANUARY 7, 2022

Markets and technologies change. Better to learn now how influential product leaders do it so that you can make these moves proactively. So the question is: How do effective product leaders bring about digital transformation successfully? Let’s review a few best practices. Doing this also serves another purpose.

Analytic Tools 84

Analytic Tools Research Software Data Visualization Product Research 84

Userpilot

JULY 15, 2022

Some examples of macro conversions are users completing the whole checklist to reach the activation stage, converting from a free trial to a paid plan, upgrading the account to access pro features, reaching complete product adoption , and reviewing your product and driving word of mouth multiple times. Downloading an ebook.

Customer Experience 98

Customer Experience Customer Feedback Data Visualization User Testing 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. They also play a significant role in product development and growth after being launched.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

MARCH 10, 2024

In the tech world, there are often many right answers. Take Apple’s Vision Pro for example. It’s a legitimate strategy, that resonates well with Apple’s iPhone strategy. But this technology doesn’t have to be used for entertainment. Next, we are going to review each and every constraint you listed and challenge it.

Entertainment 119

Entertainment Technical Review Strategy Vision 119

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147