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Product Strategy 101: How to Continue When There Isn’t a Right Answer

The Product Coalition

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome. You see, when it comes to product strategy, there isn’t a right answer ?—?the

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Great Sales and Marketing People Aren’t Enough

The Product Coalition

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. Back to Twiggle. The API was well-defined.

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4 Product Management Certifications that are Worth Your Time

ProductPlan

4 Product Management Certifications That Are Worth Your Time. Now, we’ve evaluated top picks based on course content, reviews, communities/groups around the certifications, and industry recognition. Product School’s Product Management Certification Programs. product manager, product owner, product marketing, etc.)

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Creating Clarity in a Complex Reality

The Product Coalition

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. Two options, to force yourself to choose.

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How Product Leaders Accelerate Digital Transformation

ProductPlan

Markets and technologies change. Better to learn now how influential product leaders do it so that you can make these moves proactively. So the question is: How do effective product leaders bring about digital transformation successfully? Let’s review a few best practices. Doing this also serves another purpose.

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Building a Multi-Dimensional Roadmap

The Product Coalition

After reviewing over 50 candidates, 25 phone interviews, and 15 full interviews, I eventually had to choose between a few final contenders. As such, it cannot be limited to include only the product-related parts like features and product KPIs. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Revisiting Our Digital Transformation Predictions for 2021

Modus Create

Transformational CMOs Will Own Product Innovation. We had stated that in 2021, transformational CMOs would own product innovation and leverage omnichannel product strategies to not only understand how they fit in the marketplace but transform customer interactions for the better. Rise of the Super Boutiques.