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Four Key Product Management Lessons from Jessi Alva, Director, Technical Product Management at SAP Concur

Alchemer Mobile

While you can watch the full hour-long interview here , this post breaks down four of the key lessons we learned from Jessi Alva, Director, Technical Product Management at SAP Concur. About Jessi: Jessi is a director, technical product manager, SAP Concur. “You really need to be technical. That’s just never the case.”

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Product Managers and Technical Skills: What’s the Deal?

The Product Coalition

We’re well overdue a conversation about Product Managers and technical skills. And yet…we all seem to stay hung up on technical skills. Here we’re going into asking the age-old question: do Product Managers need technical skills? Why does learning new tech skills feel like such an insurmountable challenge?

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Four Lessons from Ian Hassard, Senior Manager of Product Management at Auth0

Alchemer Mobile

“What’s interesting on our side is the Auth0 thought process and philosophy is every company is a tech company or it’s fast-becoming a tech company. Every industry is starting to adopt technology in interesting ways.” ” Download the eBook to read the interviews here or watch the full webinar here.

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Great Sales and Marketing People Aren’t Enough

The Product Coalition

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. I have worked with great technical writers, they weren’t the problem.

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7 Key App Marketing Strategies

Alchemer Mobile

But once you have restructured your marketing budget to give your mobile apps their due resources, you need to plan how that budget will be used. Download the free eBook: 6 New App Marketing Metrics. They dedicate only a small percentage of their marketing budget to mobile app marketing. This is a huge missed opportunity.

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Best Resources for Data Folks

Iteratively Blog

It’s recorded bi-weekly where they feature in-depth analysis and a top-notch interview that highlights the people applying these technologies in real-life scenarios. ? A large part of the reason is due to the fact that not everything is measurable. Codecademy is widely known for its tech courses. Play the latest episode. #4

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How to Increase Your Beta Engagement by 75%

Centercode

This dramatic uptick in tester participation leads to more features reviewed, more efficient engineering processes, and higher beta program ROI. Check out our free ebook, the Tester Engagement Pocket Map ! More features reviewed. The secret to Centercode’s 90% participation success rate? Let’s schedule my meeting.