article thumbnail

Understanding Product-Market Fit: A Guide for New Product Managers

The Product Coalition

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? How Do I Know if I Have No Product-Market Fit?

article thumbnail

Six Types of Competition That You Must Be Aware Of

The Product Coalition

Photo by Alexei on Pxhere A few months after I joined Twiggle as the VP of Product, the CEO gave me a list of competitors to review. The reason we didn’t see them in any of our POCs was because they were targeting a different market segment. I’m sure that your product, too, has a generic list of competitors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Great Sales and Marketing People Aren’t Enough

The Product Coalition

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. Back to Twiggle. The API was well-defined. Guess what?

article thumbnail

Overcome 13 Common Mobile Product Management Challenges

Alchemer Mobile

We hope you enjoy this list of tips and tricks to help solve some of the most common challenges for mobile product managers, as told by Parks and Recreation GIFs. Due to rapidly-changing technology, customers have high expectations for the products they use. Challenge #12: My product hasn’t hit product/market fit.

article thumbnail

Top 45 Product Marketing Manager Interview Questions

PMLesson's Ace the PM Interview

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

article thumbnail

Everything Is a Choice

The Product Coalition

In the tech world, there are often many right answers. But this technology doesn’t have to be used for entertainment. Next, we are going to review each and every constraint you listed and challenge it. Technology is such a powerful tool, that you have to limit your options to move forward.

article thumbnail

The Value Assessment Framework (Part 3)

The Product Coalition

Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought. If you have a product marketing manager, this is a good opportunity to involve them. Close the gap.

Framework 105